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Maddy Wood

The First 90 Days in a New CIO Position - Steve Gallagher - Harvard Business Review - 0 views

blogs.hbr.org/...irst_90_days_in_a_new_cio.html

smartereveryday

shared by Maddy Wood on 29 Aug 13 - No Cached
  • Perhaps the most exciting (and challenging) aspect of working in a progressive IT organization is the pace of technological change. It requires that IT staff — and our customers — are continuously learning. Managing this rapid change and fostering innovation while "keeping the trains running on time" is the primary leadership role required of any CIO, new or old
Maddy Wood

The Truth About Customer Experience - Harvard Business Review - 0 views

hbr.org/...ruth-about-customer-experience

customer_experience hbr cdj

shared by Maddy Wood on 30 Aug 13 - No Cached
  • The Truth About Customer Experience
  • Maddy Wood on 30 Aug 13
     
    The Truth About Customer Experience Companies have long emphasized touchpoints-the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger-and more important-picture: the customer's end-to-end journey.
Jason Ryan

The Definition of Advertising Has Never Been More Unclear | Adweek - 1 views

www.adweek.com/...never-been-more-unclear-152434

advertising strategy earned media marketing business

shared by Jason Ryan on 22 Oct 13 - No Cached
  • Jason Ryan on 22 Oct 13
     
    useful discussion in comments
bethgranter

Wearable Technology Market - Business Insider - 0 views

www.businessinsider.com/rable-technology-market-2013-5

wearabletech tech clothing wearable wearables smart

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    "There are more than 250 million installed mobile operating systems that can support wearable technology.  An iWatch could generate $10 billion a year in revenue with an EPS of $3.30. There are currently only nine smartwatches available today. Watches are a $56 billion market. Regarding retail impact, Nike, Adidas, and Under Armour have best leveraged wearables to enhance the fitness experience and efficacy of their products. The health and fitness market is about $2- to $3 billion. By 2020, batteries are expected to be 2.2x more powerful."
bethgranter

Future Of Wearable Technology - Business Insider - 0 views

www.businessinsider.com/-of-wearable-technology-2013-5

wearabletech tech clothing wearable wearables smart

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    "recently explored"
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