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"Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can't answer. Asking consumers what they want, or why they do what they do, is like asking the political affiliation of a tuna fish sandwich. That's because neuroscience is now telling us that consumers, i.e., humans, make the vast majority of their decisions unconsciously. Steve Jobs didn't believe in market research. When a reporter once asked him how much research he conducted to develop the iPad, he quipped, "None. It isn't the consumers' job to know what they want." And according to some measures, the iPad became the most successful consumer product launch ever and Apple went on to become the most valuable company of all-time."

Well, it was only a matter of time: first, there were robot swarms on the ground. Then, there were robot swarms in the air. And now, we've got robot swarms taking over a swimming pool. Run for the hills! Or really, you'll probably be fine running for any sort of dry land if you want to escape this swarm of robotic boats. But why would you want to do that? It's not like they're part of some sort of DARPA project that will one day take over the world or something. Nope, definitely nothing like that.

Last year Golan Levin's son decided to build a car. Aside from the minor inconvenience of being 4 years old, the younger Levin faced an engineering challenge. His Tinkertoys, which he wanted to use for the vehicle's frame, wouldn't attach to his K'Nex, the pieces he wanted to use for the wheels. It took his father, an artist, hacker and professor at Carnegie Mellon, a year to solve that problem. In the process he cracked open a much larger one: In an age when anyone can share, download and create not just digital files but also physical things, thanks to the proliferation of cheap 3-D printers, are companies at risk of losing control of the objects they sell?

AT 7 years old, Gilad Elbaz wrote, "I want to be a rich mathematician and very smart." That, he figured, would help him "discover things like time machines, robots and machines that can answer any question."

AT 7 years old, Gilad Elbaz wrote, "I want to be a rich mathematician and very smart." That, he figured, would help him "discover things like time machines, robots and machines that can answer any question."

So, after my post on ground-truth documents, one of my commenters argued eloquently that I ought to clean it up and submit it to a journal read by people who manage programming projects. He suggested Software Practice and Experience. This seemed like a pretty good idea, until I read SP&E's submission procedures and was reminded that (like most journals) they want me to assign the copyright of my submission to the publisher. My instant reaction was this: Fuck. That. Noise. I'm certainly willing to cede publication rights when I want to be published, but copyright assignment ain't going to happen. Ever. Nobody gets to own my work but me. (Yes, I insist on this with my book publishers too.) I have a message to all you technical journal publishers out there…

Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: "If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that?

You want to start your own blog but you don't want to look tacky by using an existing design. Creating your own theme can be daunting, but with some assistance you can have a unique design for your blog in no time. This post will help you put it all together using WordPress, the most popular (and free) blogging software available.

I went to the GLUE conference to get in over my head. That was my entire goal. I wanted to learn about the technology that helps to stitch together the various parts of the Internet, but I also wanted to spend some time getting to know the people who made that technology do what it does. Over the course of 2 days I met people who made me feel dumb, saw thousands of lines of code and left with a new appreciation for how technology works.

Hey Great Lakes THATCampers! We're just under a month away from what promises to be a very exciting unconference. We've got a full day of workshops on Friday (be sure to email us at glthatcamp2012 [at] gmail [dot] com with your workshop choices if you haven't done so already!), topped off with a meet-and-greet hosted at London's own UnLab on the Friday evening. Saturday will be a day of sessions, and it is truly a day that is up to you, the CAMPERS, to make your own. In order to get you started, we've put together a list of a few of the session ideas you have suggested in your applications. Now that you are all registered as contributors, you are able to post about what you'd like to see happen on the 21st and 22nd. The more talk there is about the sessions prior to Great Lakes THATCamp, the faster we can get going on the Saturday morning, so please join in and help us out!

"It's got to be one of the coolest names ever for a group: The Kansas Anti Zombie Militia. But the group is real and its members are pretty serious about it. Once the Zombie Apocalypse hits, they'll be ready for it and they want you to be too. "Can a natural person change into this monster that many fear?" Alfredo Carbajal, the militia's main spokesman, said in an interview. "The possibilities are yes, it can happen. We have seen incidents that are very close to it, and we are thinking it is more possible than people think.""

The WikiMedia Foundation has added a new extension to MediaWiki, the foundation for Wikipedia, that adds geographic data for individual wiki articles. Aimed primarily at mobile users, GeoData will make finding information about your present location easy and fun. According to WikiMedia, GeoData aims to codify the common practice of adding geographic data to articles.

Google's swooshy new concept video for augmented reality goggles (or "spex", if you will) has certainly put the virtual cat among the digital pigeons. An attempt, perhaps, to leapfrog the iPad - if Google can persuade us that what we really want is headwear that will let us see things that aren't really there.

Note-I am going to try this for our blog. If you've ever wondered how some website that looks like it was an early draft from the proverbial infinite number of monkeys on infinite keyboards managed to get to the top of a search result page instead of something you actually want to read (or something you've written), you've been victimized by the dark art of search engine optimization (SEO). In the never-ending battle for the top of the Google search results page, and for advertising click-throughs, marketers and bloggers enlist an ever-changing bag of tricks to game search engine algorithms, often with the help of SEO consultants and a collection of tools that track the best tactics of the moment.

do we want to submit a proposal?

Why Facebook Is Never Safe By Adam Brereton Tags: wikileaks tor the internet technology jacob appelbaum anonymous adam brereton Want to know what a hacker, developer, activist and former Wikileaks wonk thinks about Facebook, the internet, and the future of computing? Read Adam Brereton's interview with Jacob Appelbaum

If you pay for web hosting in order to run any kind of web-based application-from your WordPress blog to a nameplate site to a file-sharing service to a social media data archive-you need to back up your web server's data the same way you back up your computer's data. On database-driven web sites, there are two kinds of data you want to preserve and restore in case of disaster: the files that make up your site (the PHP/Perl/Python, JavaScript, CSS files, etc), and the contents of your database. Further, any good backup system should make both a local copy and a remote copy of the backed-up data.

Learning to code is becoming the key skill for anyone who wants to launch a tech startup, or even just get a job working at a hot tech company. That may seem intimidating, but programming is not some monumental skill that only specially gifted people can learn. Really, it it isn't all that different from learning to speak another language. If you can pick up the rudiments of Spanish or French in a couple of weeks, how hard could it be to get started with Ruby On Rails? The Developer Bootcamp is designed to help anyone get started coding - and they might even get a job at a startup or tech heavyweight out of it as well.

In 1991, when I was a staff writer for Scientific American, I wrote a letter to Thomas Kuhn, then at MIT. I said I wanted to profile him for Scientific American and "tell readers how you developed your views of the process of science." When he didn't respond, I called. Kuhn was reluctant to do the interview. He distrusted journalists, and he was still peeved by an old Scientific American review of his 1962 book The Structure of Scientific Revolutions. When I persisted, Kuhn asked to see other profiles I had done, and I mailed him pieces on his MIT colleagues Claude Shannon and Noam Chomsky.

AN FRANCISCO -- The first Project Glass products -- Google's network-enabled, computerized glasses -- are set to ship to a select group of enthusiasts early next year, co-founder Sergey Brin said today. "This is not a consumer device," Brin told thousands in an enthusiastically cheering audience at the company's Google I/O show today here. "You have to want to be on the bleeding edge. That's what this is designed for." The glasses will be available only to Google I/O attendees who are in the United States. The geographic restriction is for regulatory reasons, Brin said. (Different countries have different requirements for radio-frequency emissions.)