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Note-I am going to try this for our blog. If you've ever wondered how some website that looks like it was an early draft from the proverbial infinite number of monkeys on infinite keyboards managed to get to the top of a search result page instead of something you actually want to read (or something you've written), you've been victimized by the dark art of search engine optimization (SEO). In the never-ending battle for the top of the Google search results page, and for advertising click-throughs, marketers and bloggers enlist an ever-changing bag of tricks to game search engine algorithms, often with the help of SEO consultants and a collection of tools that track the best tactics of the moment.

Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.