Homeland got a viewing audience of 2.3 million
viewers that evening
Twitter reported that almost 25,000 tweets
used the related hashtag on the night and since the stated aim,
according to the movie's media agency, Vizeum, was to amplify "the
anticipation and conversation that has already started for
Prometheus" the ad campaign seems to have worked
"genuine engagement can be achieved through a powerful combination
of TV and social thinking."
Social Media in Advertising: Prometheus
fans like to hear from their idols
(duh!)
real question is
how they choose to use these channels.
Using Talent to engage Audiences: Doctor Who
Within 24 hours she had 50,000
followers.
Frequency & Reach:
GT also mentioned specific hashtags like #labamba and
#classact and, at the first commercial break, ITV flagged up its
mobile app.
market is continuing to grow and shift — there are new entrants, new user expectations, new technologies — and we have to continue to try new things just to stay current, but also to learn how to optimize ABC News experiences going forward,”
e most important thing it does is take a buzz word like ‘social’ and turn it into something actionable and definable, which in turn, gives us greater focus
April 2010, ABC News’ Facebook page had 32,000 fans. Now, it has about 383,000 fans. Similarly, the “Good Morning America” Facebook page has gone from 22,000 to 520,000 fans in the same time period.