market is continuing to grow and shift — there are new entrants, new user expectations, new technologies — and we have to continue to try new things just to stay current, but also to learn how to optimize ABC News experiences going forward,”
e most important thing it does is take a buzz word like ‘social’ and turn it into something actionable and definable, which in turn, gives us greater focus
April 2010, ABC News’ Facebook page had 32,000 fans. Now, it has about 383,000 fans. Similarly, the “Good Morning America” Facebook page has gone from 22,000 to 520,000 fans in the same time period.