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Alex Street

UKTV rebuilds sites with VoD and social media | News | Broadcast - 0 views

www.broadcastnow.co.uk/...5047720.article

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • encourage viewers to engage with its channel brands online
  • social media positioned at the core of each site
  • witter sonar – a visualisation tool
  • ...1 more annotation...
  • far reaching multiplatform strategy from UKTV
Alex Street

Double your impact with two screens | Archive | Marketing Week - 0 views

www.marketingweek.co.uk/...3030126.article

secondscreen multiplatform

shared by Alex Street on 14 Nov 12 - No Cached
  • 60% of people claim to watch TV and go online concurrently two or three times a week, while 37%
Alex Street

What 'The Voice' tells us about TV, VOD & Social Media - 0 views

www.vodprofessional.com/...s-us-about-tv-vod-social-media

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • Wang said that using an 'artful' approach
  • viewers get to see an entirely different perspective from a television programme
  • ead to even greater engagement.
  • ...10 more annotations...
  • Homeland got a viewing audience of 2.3 million viewers that evening
  • Twitter reported that almost 25,000 tweets used the related hashtag on the night and since the stated aim, according to the movie's media agency, Vizeum, was to amplify "the anticipation and conversation that has already started for Prometheus" the ad campaign seems to have worked
  • "genuine engagement can be achieved through a powerful combination of TV and social thinking."
  • Social Media in Advertising: Prometheus
  • fans like to hear from their idols (duh!)
  • real question is how they choose to use these channels. 
  • Using Talent to engage Audiences: Doctor Who
  • Within 24 hours she had 50,000 followers.
  • Frequency & Reach:
  • GT also mentioned specific hashtags like #labamba and #classact and, at the first commercial break, ITV flagged up its mobile app.
Alex Street

How ABC News built a top social media presence with a small dedicated team | Poynter. - 0 views

www.poynter.org/...ce-with-a-small-dedicated-team

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • f ABC News’ social media strategy,
  • market is continuing to grow and shift — there are new entrants, new user expectations, new technologies — and we have to continue to try new things just to stay current, but also to learn how to optimize ABC News experiences going forward,”
  • e most important thing it does is take a buzz word like ‘social’ and turn it into something actionable and definable, which in turn, gives us greater focus
  • ...1 more annotation...
  • April 2010, ABC News’ Facebook page had 32,000 fans. Now, it has about 383,000 fans. Similarly, the “Good Morning America” Facebook page has gone from 22,000 to 520,000 fans in the same time period.
Alex Street

Facebook vs Twitter: Which is better for Content Discovery? - 0 views

www.vodprofessional.com/...s-better-for-content-discovery

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • Facebook continues to massively beat Twitter in video content discovery.
  • every video shared via Twitter in Q4, more than 10 were shared on Facebook
  • Reach
  • ...5 more annotations...
  • in a nutshell, explains it, right?
  • Content discovery is, at least partly, about having conversations.
  • Imagine having this conversation on Facebook. Easy isn't it?
  • Twitter is Text-based
  • BBC Worldwide makes a show like 'Doctor Who' available on its Facebook page you can pay to watch it right there
  • Alex Street on 30 Nov 12
     
    "Facebook continues to massively beat Twitter in video content discovery"
Alex Street

How Broadcasters Use Twitter - according to Twitter - 0 views

www.vodprofessional.com/...e-twitter-according-to-twitter

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • Spontaneous
  • Organised
  • Have the talent
  • ...5 more annotations...
  • Shape the Narrative
  • Artful
  • Gain a new Perspective
  • candidates were answering or dodging questions by mentioning certain hashtags.
  • collection, presentation and analysis of the Twitter data was really impressive.
Alex Street

"second screen" on SlideShare - 0 views

www.slideshare.net/...slideshow

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • Alex Street on 30 Nov 12
     
    "10 Things You Need To Know About The Future of…"
Alex Street

10 Things You Need To Know About The Future of Television - 0 views

www.slideshare.net/...about-the-future-of-television

uktv multiplatform

shared by Alex Street on 30 Nov 12 - No Cached
  • Alex Street on 30 Nov 12
     
    " A:LAWYERSThebigroadbumprightnowisaroundRIGHTSISSUESandwhetherthebroadcastchannelsortheMVPDsareresponsibleforAUTHENTICATINGVIEWERSInadditiontothelegalwrangling,WIFISTILLISN'TEVERYWHEREandthatholdsuprealdemand. A:LAWYERSThebigroadbumprightnowisaroundRIGHTSISSUESandwhetherthebroadcastchannelsortheMVPDsareresponsibleforAUTHENTICATINGVIEWERSInadditiontothelegalwrangling,WIFISTILLISN'TEVERYWHEREandthatholdsuprealdemand.TheabilitytositonyourcouchandwatchtheMetsgameonyouriPadisn'tquitethegamechangerthatwatchingtheMetsgameonyouriPadinthebackseatofataxiwouldbe Q:WHAT'STHEBESTOPTIONFORASMARTTV? A:WAITING A:WAITINGSMARTTVSARELIKELYTOGOTHEWAYOFTHEDVDPLAYER A:WAITINGSMARTTVSARELIKELYTOGOTHEWAYOFTHEDVDPLAYERThemanufacturerscan'tagreeonasinglestandard,technologykeepsadvancing,andconsumersarenotusedtobuyingTVswiththesamefrequencyasotherelectronics. A:WAITINGSMARTTVSARELIKELYTOGOTHEWAYOFTHEDVDPLAYERThemanufacturerscan'tagreeonasinglestandard,technologykeepsadvancing,andconsumersarenotusedtobuyingTVswiththesamefrequencyasotherelectronics.WhilecreatingSmartTVappsmakessenserightnow,lookforthemtobereplacedbySMARTER(ANDSMALLER)SETTOPBOXESthatallowMVPDstopushoutthelatestupdatesaswellasAPPSON2NDSCREENDEVICESthatdotheworkofasettopbox Q:WHAT'SKEEPINGTHEBIGHOLLYWOODSTUDIOSUPATNIGHT? A:WHATISN'T? A:WHATISN'T?Twobigones: A:WHATISN'T?Twobigones:THERAPIDDROPINDVDSALES.UltraViolethasrecoveredsomewhatfromitsless-than-stellardebut,butgivenhowcomfortableconsumersarewithstreamingvideo,there'snoindicationthatUltraVioletcansavetheDVD A:WHATISN'T?Twobigones:THERAPIDDROPINDVDSALES.UltraViolethasrecoveredsomewhatfromitsless-than-stellardebut,butgivenhowcomfortableconsumersarewithstreamingvideo,there'snoindicationthatUltraVioletcansavetheDVDTHEPUSHTOSHRINKTHEWINDOWBETWEENTHEATRICALANDPAYVODRELEASE.MVPDsseebigprofitsfromearlyVODreleases,butcinemachainsarefreakedoutbytheprospect.StudiosknowtheVODmarketisgrowingandwillslowlybutsurelystarttoshortentheirwindows Q:WHENWILLCONSUMERSBEAB
Alex Street

Top 20 Thinkers in Social TV and Second Screen - 2012 - Appmarket.tv | Social TV Apps -... - 0 views

appmarket.tv/...d-screen-2012-appmarkettv.html

edenoath secondscreen digitalproductreview socialtv gamesdevelopment

shared by Alex Street on 07 Jan 13 - No Cached
  • Most recently he's been working on Social TV projects with C4 and Jamie Oliver.
  • Deloitte, PWC, and TechRev selected Mobovivo as one of Top 10 Technology companies to watch.
  • MIPTV n
  • ...8 more annotations...
  • ABC TV Multi Platform
  • Social TV Sports experience called fanatix
  • IAN MCCLELLAND is currently the Head of Strategy & Digital at Fremantle's new branded content division
  • TOM MCDONNELL is the Director and Founder of Monterosa (EST 2003)
  • MARK SORRELL has spent the last decade being 'the games guy'
  • TOM WEISS is CEO of TV Genius (www.tvgenius.net), one
  • ARPU increasing and churn reducing programs
  • JONATHAN LAOR directs the Second Screen, Social TV Applicaster
  • Alex Street on 07 Jan 13
     
    "MIT Media Lab"
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