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Alex Street

Social TV and second-screen viewing: the stats in 2012 | Technology | guardian.co.uk - 0 views

www.guardian.co.uk/...cial-tv-second-screen-research

secondscreen list research

shared by Alex Street on 12 Dec 12 - No Cached
  • 80% of smartphone owners, 81% of tablet owners and 73% of laptop owners use their devices in front of the TV.
  • 86% have used one of these devices while watching TV, although only one fifth have used a "synchronous companion app"
  • 75% of Brits watch TV with a second device to hand.
  • ...4 more annotations...
  • : 77% of the times people watch TV, it's with another device.
  • SkyB / YouGov (September 2012)
  • 62% of people use social media while watching TV
  • 61% of tablet owners check email while watching TV, 4
Alex Street

The Wellcome Trust becomes first partner for Fun Kids app - 0 views

mediaweek.co.uk/...mes-first-partner-Fun-Kids-app

wellcometrust wellcome

shared by Alex Street on 06 Sep 12 - No Cached
  • Alex Street on 06 Sep 12
     
    "The medical research charity has a specially branded area or 'planet' within the Fun Kids app featuring a game based on the Professor Hallux character, which was devised with the Wellcome Trust to educate children about medicine. The planets are designed as co-branded areas to accompany on-air activity or be sold as separate commercial opportunities. Other commercial opportunities include banner ads and splash screens (ads shown while the app is loaded). "
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