The Wellcome Trust becomes first partner for Fun Kids app - 0 views
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Alex Street on 06 Sep 12"The medical research charity has a specially branded area or 'planet' within the Fun Kids app featuring a game based on the Professor Hallux character, which was devised with the Wellcome Trust to educate children about medicine. The planets are designed as co-branded areas to accompany on-air activity or be sold as separate commercial opportunities. Other commercial opportunities include banner ads and splash screens (ads shown while the app is loaded). "