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If you look at the Book Industry Study Group’s latest survey of “Consumer Attitudes Towards Ebook Reading,” you’ll find that the industry is more than likely leaving money on the table. Some highlights from the report:

One of the things I tried to do at Pottermore [the Harry Potter online experience and e-store which he headed up from 2009 to 2011] was to start thinking beyond the business that is ebooks. Now, ebooks are going to be a hugely important part of what we do, and a growing marketplace and a fantastic way for people to read books. But it’s not the limit of digital opportunity.