The First World Consumes While The Third World Produces - 0 views
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Kevin Makice on 05 Jan 12A new study from Forrester proves that the majority of Americans are a bunch of lazy re-tweeters. Ninety-three percent of online consumers in emerging markets of China, India, Mexico and Brazil use social media tools at least once-a-month. U.S. and European consumers are far more likely to use social media as a spectator-like sport, joining it and then just watching it fly by. In the U.S., 68% of social media users are joiners, which means they maintain a profile on a social networking site and visit social networks. Only 73% are spectators, or users who mostly just read blogs, online forums, customer ratings/reviews and tweets, listen to podcasts and watch videos. This number is strikingly similar in Europe (EU-7 countries, to be specific), with 69% of users classified as spectators and 50% as joiners.