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I've been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument.

Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem - was using social media worth it? Where do we go from here? That's where a social media audit comes in.

Here's a hand-picked selection of presentations to get you started.

I'm Muhammad Nouman SEO Strategist with a Passion for working with Brands to create Rich online experiences. Successfully drives growth in Companies ROI through Search Engine Optimization and Marketing Strategies