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Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the consequences can be severe.

Understand how to integrate web strategy with good design. See AftertheNet Web Design case studies & portfolios to know how to integrate branding, usability & positioning for maximum impact

Learn how adding Instagram photos to product pages increased one store's checkout rate by 24% - adding up to $8900 more in sales over 10 days!

"Thinking about what to read during the holidays? Well, there is no need to spend any more time on that - here is your reading list ;-)" via @zoernert

Here's a hand-picked selection of presentations to get you started.

"Ein wichtiger Teil unserer Social Media „Weltanschauung" resultiert aus unserem eigenem Social Intranet. Es basiert auf dem Enterprise Wiki Confluence von Atlassian und heisst bei uns intern einfach nur „Teamweb". Das Teamweb ist jetzt über ein Jahr alt und mit etwas Abstand zu den Feierlichkeiten möchte ich im Folgenden unsere Erfahrungen und Erkenntnisse aus diesem Jahr beschreiben."

Before upgrading any software or application, it's important to have a good business case study.

The Client is one of the trusted names in cybersecurity in the IT industry that offers endpoint security solutions. Callbox tailored a multi-touch, multi-channel account-based marketing campaign for the Client.