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Doug Lacombe talks about the checklist he uses with corporate clients to get them off to a good start in social media marketing. Lacombe, president of social media agency communicatto discusses protecting the brand, educating executives, buying a monitoring solution and the need for social media policy.

Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem - was using social media worth it? Where do we go from here? That's where a social media audit comes in.

Google+ is a relatively new addition to the social media family. There have been mixed messages about Google's success in its entry to social sites. No matter what experts may say, there are many benefits to adding Google+ to a company's social media strategy. read more... http://www.k2seo.com