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pintadachica

Innovation is not Technology and Technology is not Innovation - The AI Company - 0 views

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    One of the most common misconceptions out there is the belief that technology equates innovation. Innovation is the creation of new value through a better solution for a problem that either does a better job in solving the problem or does so in a manner that the solution is accessible in a larger set of circumstances by a larger number of people. On the other hand, technology is simply the tooling that holds the promise of new solutions but by itself, is meaningless. Enterprises can become enamored by the promise and hype about technology and go down long, complex journeys, invest millions in upgrading technology and still come out empty on the other side because they built technology for technology's sake. Even in well intention boards and C-suite, industry peer pressure and hype around technologies can force action that ultimately leads to massive investments in people, software, technology, and vendors but does not yield the ROI promised by the technology. Leadership The problem can be accentuated when not enough due diligence is done on the applicability of the technology to the enterprise given the current state i.e. the point in time when the technology is being introduced, the customer's propensity to accept the technology-driven solution i.e. are the users ready to embrace, adopt, learn and utilize new solutions and burning problems that necessitate the adoption of new technology to better solve the problem. When the timing of new technology introduction is gotten wrong, it almost always fails to deliver on its promised ROI. Leaders need to rise above the hype and peer pressure and ensure that they understand, first and foremost, the burning problems that plague their customers or make the bedrock of their future strategy. Next, leaders need to ensure and validate that the technology in mind can actually be used to solve the problem through rapid prototyping and minimal investment. Once customer feedback on the prototype has been validated, then only
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Beware of the integration! - The AI Company - 0 views

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    Enterprises have to constantly decide, at every step in their digital journey, should they build or buy. This question often is posed as a critical, do or die decision and the answer varies on a case by case basis. Building can be expensive, take longer but offers future proofing and more dependability whereas buying offers a faster time to market, less risk and accountability forced through contractual terms. However, a key point often overlooked is the cost of integration. Integration can be required at multiple levels. Vendor Applications Vendor applications typically require a two-way connection between the enterprise systems and the vendor application. The application requires incoming data and information from somewhere in the enterprise technology stack and an output stream of information back into the enterprise at one or more points in the stack or workflow. Vendor Platforms Vendor provided platforms typically have similar integration requirements as Vendor applications requiring an incoming data & information connection and an outgoing information connection into the enterprise process, workflow, platform or product. Application-To-Application Application to Application integrations where an application needs to be connected to another application to either provide data or signals to enable the downstream application to create value can be seemingly deceptive. Application-To-Application integration costs can grow at O(n^2) as potentially, worst case, each application could be connected with every other application. Enterprise Stack Fragmentation The problem of integration is exacerbated by the fragmentation of the enterprise at the organization level. This problem is also known as "Shadow IT" is driven by superficially differing needs of multiple lines of businesses in an enterprise. Shadow IT typically leads to multiple instances of similar technology stacks that cause data, compute and information to be silo'd. Stack fragmentation and its
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Arc Flash Analysis Software - Creative Safety - 0 views

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    It is the legal duty of any factory's management to make sure that it protects its employees from the dangers of arc flash. Most importantly, they need to comply with the OSHA industry standards which among other things, require that the management conducts a proper assessment of the arc flash hazards within and around the workplace. Have you heard about the arc flash analysis software? You need to consider it as you deal with the dangers of arc flash when working with high voltage equipment. Arc flash analysis is theoretically quite straightforward. It involves collection of data from the power distribution system. You also look at the dimensions of the electrical cables; the cross-section area and length. Once management has sourced this and other relevant information, they use the arc flash analysis software to conduct the short-circuit analysis of the system. The data realized is then used to get comparisons with the standards. With resultant data, the management is able to decide on the best PPE equipment for the employees. After using the arc flash analysis software, the resulting PPE requirement is in most cases too expensive. What can the management do to avoid paying the high costs? One way of doing this is upgrading the equipment to newer and more efficient versions. You may have noticed how easy it is for old circuit breakers to trip. This is simply because these breakers have low reaction times. The arc flash analysis software helps management to conduct sensitivity study, and the results of such a study might suggest an overhaul of the existing circuit breakers. You might be wondering whether arc flash analysis software is that important. In the industry setting, the primary concern for the manager should be the safety of employees. Arc faults are very dangerous and can cause burns, serious health complications and in some instances, death. It is important for the management to take arc flash analysis and warn of such hazards and so as to curb the
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Eyewash Stations are a MUST! - Creative Safety - 0 views

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    One of the most common injuries plaguing nearly any industrial business is the eye injury. The human eye is susceptible to damage from a variety of different sources, however, most eye injuries stem from exposure to chemicals, paints, solvents, allergens, sawdust, laboratory materials, etc. However, it is important to remember that nearly ninety percent of all eye injuries are preventable when proper procedures are followed and adequate eye protection is used. The right type of goggles, depending upon the job, can protect the eyes from coming into contact with nearly any eye irritating contaminant. Nonetheless, eye injuries still seem to occur and businesses need to be ready and prepared just in case an eye injury does happen. One of the best ways to provide immediate support to an injured eye is to utilize the help of an eyewash station. Guidelines for Eyewash Stations When it comes to the safety standards related to primary eyewash stations, OSHA sets the overall requirements. However, it is ANSI (American National Standards Institute) that is the entity who provides the necessary guidelines that employers must follow regarding the design, type, performance, location, and details specific to any eyewash station. Even though the ANSI z358.1-2009 covers the guidelines for all types of eyewash equipment such as emergency showers, eyewash stations, face washes, and combination units, we are going to focus on guidelines related to eyewash stations. Tips for Compliance with ANSI's Eyewash Standard Every Second Counts! - When an eye injury occurs every second really does count. An eye injury can go from bad to catastrophic in mere seconds if the eye is not properly flushed. ANSI mandates that all eyewash be located just a short 10 second walk from any eye hazard. The path to the eyewash station must well lit and remain clear and free of debris. The eyewash station must also be properly identified with an eyewash station sign. Yes, the Water Does Matter - there
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Labels Makers- Tools to Handle Your Business Label Printing Needs - Creative Safety - 0 views

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    Effective marketing also means effective communication with existing and prospective clients, so every business should make an effort to come up with methods to establish a connection with their clients. If you are operating a business, you must be aware that one great method to achieve this is to come up with excellent signage that will serve as a bridge between your business and your customers. With this, you may want to consider purchasing label maker software that will accommodate of your label printing needs. Why Opt For Label Makers? It is a fact that you can go about and look for commercial label printing if you want to accomplish the branding and labeling needs of your business. However, doing this can lead to higher marketing expenses which would have been reduced if you just depend on label makers. A lot of companies are opting for label makers for many good reasons like the following: They are simple and very convenient to use Very flexible as they can help produce labels of varying sizes Can reduce the business operating cost by a huge percentage Can be used for small and large scale marketing levels Very affordable and comes in different types and designs Depending on the size and output of different labeling and sign printing machines, using a label maker serves as a great way to establish a business without having to spend huge sums on expensive marketing strategies.
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"Back" to the Basics - Preventing Lower Back Injuries in the Workplace - Creative Safety - 0 views

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    Back pain and injuries account for some of the most reported and most serious common workplace injuries worldwide. In fact, you'd be hard-pressed to find a country whose labor department doesn't dedicate pages of literature to both employers and employees solely on this topic. Loss of work days and productivity, lifelong injuries and disabilities, and short term discomfort are all common results of lower back-related incidents. According to an OSHA fact sheet, More than one million workers suffer back injuries each year, and back injuries account for one of every five workplace injuries or illnesses. Further, one-fourth of all compensation indemnity claims involve back injuries, costing industry billions of dollars on top of the pain and suffering borne by employees. okstate.edu - OSHA Fact Sheet While employers have a responsibility to their workers to implement training programs that minimize injuries (and proactively improve the ergonomics of work-related tasks), employees also need to respect their own bodies and know their limits. This article will be broken up into several sections, each relating to specific aspect of lower back injuries in the workplace, with a primary focus on prevention. Anyone reading through should have a solid grasp on this all-too-common workplace plague by the end of their brief time here. Let's begin. Eliminate Back Injuries While we'll get to proper lifting technique and some employee-level suggestions in a minute, one of the best things employers can do is actually seek to eliminate lower back hazards from their workplace altogether; this is known as elimination - getting rid of risks period - and should be your first step in improving safety before moving on to prevention - mitigating risks that you and your workers have to live with in order for your business to function. Most lower back injuries are associated with lifting, and the most dangerous zones for humans are when lifted objects are below the knees or
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Are You Leaving Money On The Table And Why A Monetization Strategy Is Key - The AI Company - 0 views

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    Enterprises across the board have a lot of untapped potential in their data. The data is not only relevant and useful within the enterprise but can be a valuable source of insights for the enterprise partners and customers. In some cases, the value of this data can be high that partners and customers are willing to pay extra to get access to this information at a certain fidelity, freshness or scope. Enterprises that do not have a clear and coherent monetization strategy are leaving money on the table. In addition, they stand to lose customers to competitors who gain the first movers advantage by addressing this market need. The Value of Data The first step in determining a monetization strategy is an audit of the enterprise data assets and a determination of the customers who are interesting and willing to pay a premium for access to this data. The Value of Data is proportional to the following: Freshness The more "fresh" a dataset is higher its value typically. This is because there is an advantage in the early visibility provided by first access to new information. 'Freshness' is defined the latency between the creation of data and the delivery of the data to the consumer. Consumers of data will pay a premium for fresh data if it fits into their decision and action strategy. Fidelity Higher the "fidelity" of data i.e. how much detail a particular data point carries also increases the value of the data in the eyes of the data consumer. Higher fidelity data offers more information and detail enabling the consumer to design highly valuable analysis that leverages the additional details offering a deeper insight into the situation at the present or historically. Raw The more "raw" a data set, higher its value as it can support a much larger set of analysis scenarios that a processed data set could support. Data sets that are aggregated, sampled, filtered or transformed can have a lower value as they can severely limit the type of analysis. Raw
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Safety Lean Manufacturing - 5 Ways to Combine Safety and Lean - Lean Challenge - 0 views

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    Improving and Implementing Safety Lean Manufacturing Safety Lean ManufacturingWhen people look at facility improvement opportunities they often look at process improvement methodologies, such as Lean Manufacturing. Another thing that is commonly reviewed is facility safety improvements. In many cases, however, they don't see that using lean manufacturing techniques can often also provide safety improvements. Thinking about safety lean manufacturing will allow you to make improvements throughout your facility in a way that will not only reduce waste and increase profitability, but also help improve safety at the same time. The following are five examples of how lean can directly improve safety within your facility. According to DesignSafe's document on, Integrating Safety and Lean Manufacturing Safety must not be viewed as a separate activity that is a non value-added effort with objectives contrary to lean concepts. Elimination of waste can also be interpreted as the elimination or minimization of risk that adversely affects wasted human resources and lost time from injuries. Lean imperatives of faster, better, and cheaper must encompass the issue of running safer as well. Safety Lean Manufacturing - Top 5 ways to Combine Them 1. Eliminate Overproduction to Reduce Unnecessary Interaction with Machines Safety Lean Manufacturing OverproductionOne important focus for lean manufacturing is the elimination of over production. While this is mainly done to help eliminate waste, it will also make for a safer facility because people won't be working on the machines as much. Any interaction with the machine is an opportunity for an accident, so this is a good move for safety too. Look also at the fact that when people are spending more hours working at a machine, they are likely to be more fatigued, which increases the risk for accidents and injuries. 2. Listening to Employees Improvement Ideas One of the trademarks of a good lean manufacturing program is t
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Rack Labels - Creative Safety - 0 views

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    Large scale industrial units are devilishly hard to manage. There are hundreds of employees working under an establishment and the number of equipment, tools and machine components used are countless. If the tools and equipment are not categorized and stored systematically, then a lot of time is wasted in finding the appropriate tool or machine component before starting any job. To minimize this waste of time, the tools, equipment and different machine components are kept on different racks, which are categorized by rack labels. The labels distinguish the racks from each other and tell the employees what is stored in which rack. This article is going to discuss the need of getting the racks labeled, and the different types of rack labels available in the market. There are different types of rack labels available in the market such as the polyester warehouse label, multi level rack warehouse signs, magnetic warehouse labels, cold storage labels, cold storage rack placards, cover-up labels. These different varieties of labels are used for different types of storage units. Let us discuss in depth the different types of rack labels. The polyester warehouse labels are the toughest labels in terms of the physical abuse, shocks and harsh industrial conditions, they are withstood. These levels are better than the paper labels because they are tear resistant. There is a polyester film over the labels which protect the text from chemicals and abrasion. The adhesive used on the polyester labels help in creating strong bonds over any kind of surface. The labels are available in all kinds of custom sizes and shapes. The multi level rack warehouse signs are designed to get rid of the requirement to have long range scanners as they help in identifying multiple rack labels with one single label, which contains information about all the racks. The magnetic warehouse labels come handy when the labels are needed to be relocated over and over again. The labels are provided with mag
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Love is all you need… or is it? How social conditioning teaches us to fall in... - 0 views

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    One of my favorite movies is ‚Love…actually'. I admit I have a weakness for romantic comedies, and this one has everything a good romantic comedy needs: dramatic gestures, Christmas miracles, … Continue Reading →
davidjames9001

4 Crucial Business Technology Solutions Every Entrepreneur Needs - 0 views

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    4 Crucial Business Technology Solutions Every Entrepreneur Needs
pintadachica

Are you AI-First? - The AI Company - 0 views

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    Are you AI-First? By editor Posted October 13, 2018 In Artificial Intelligence, Digital Strategy, Technology & Design 0 An AI-First company is an enterprise that has transformed to believe and understand the incredible and disruptive potential of Artificial Intelligence. Such an enterprise not only sees the value but can see the destructive impact of being left behind. An AI-First Company understands that it might not know all the answers but realizes that it needs to seek out a path forward with AI or risk being marginalized. Key Characteristics of an AI-First Company A-First companies might not be any different from their previous form but think and act differently. Here are some key characteristics of such companies. Approach to Problems and Planning An AI-First company evolves its approach to problems. AI-First companies realize that determining the existence of a problem and selecting the most consequential problems is a function of data and analytics. An AI-First company invests in building predictive mechanisms that can signal current or upcoming problems including the severity and priority of these problems. Building these predictive mechanisms becomes the first step in determining how and when to prepare for problems or upcoming issues. In addition, these companies leverage news and information that is generated inside and outside the enterprise as it is generated and ensure that their employees and customers have access to the insights embedded in the news and information. Approach to Products and Product Development An AI-First company understands how a prediction or classification could help them deliver a better solution to a problem faced by their customers and how their existing products can be adapted or new products created that change behavior based on the predictions and classifications. Enterprises that understand the power of AI ensure that data scientists come part of the core product ideation and development team with a heavy infl
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Are you worried about the quality of your data? - The AI Company - 0 views

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    The quality or the lack thereof can be a huge contributing factor to a fractured and sluggish digital journey where ROI is hard to achieve and results come in short supply. The quality of data has a direct impact on the ability of the enterprise to be aware of relevant events, its reaction time, the decision time and its action time. A clear and concerted effort is required to measure and improve the data quality to drive better decisions and actions. Common Quality Issues The following are the most common quality issues Comprehensiveness Comprehensiveness quality issues refer to key attributes or data points missing from the data collected by the enterprise. This can occur when the data producing systems or the data delivery networks have glitches or malfunction or are incorrectly configured to miss entire rows of data or attributes of the data. Integrity Integrity quality issues refer to the corruption of the values of key attributes to contain unidentifiable or unreadable data. When key attributes are empty or null when they are by design, not allowed to be empty/null or when an attribute contains a value that does not meet the specifications of the type of the attribute for example, a string column contains an integer or a timestamp column contains a string not parse-able into a timestamp. Integrity of data is important before data can be included in the data set to drive analysis, decisions and actions. Sampling Sampling quality issues refer to the inclusion or exclusion of a certain percentage of the records in a data set with the assumption that the remainder records are good, representative sample of the original data set. Bad or inaccurate sampling can lead to a distorted view of reality and that can lead to bad decisions. In addition, sampling itself can make the data set inappropriate for certain types of analysis that require the entire dat set to be utilized for training. Filtering An upstream filtering scheme can end up removing too many or
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Safety Myths We Could All Live Without - 0 views

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    Safety Myths We Could All Live Without Safety MythsI'm going to level with you today: There's a lot, and a mean a metric ton, of misinformation when it comes to safety in the workplace. The more experience you have, the more and more you discover which of the things you've been told actually seem to hold up to the action of a real workplace, and which advice becomes clearly idealistic and less useable. That said, why can't we just skip past the clutter? Why do myths about the nature of safety and accident prevention continue to circulate when experienced practitioners know them to be complete bologna? To be honest, I can't answer that, but hopefully what I can do is more useful; in this article, we're going to go over some common workplace safety myths and dissect them so that, with a whole lot of luck, they won't leave anyone's lips ever again. Accidents Happen Safety Myths AccidentsFirst of all, yes, accidents do happen… but the statement itself is dismissive, and suggests that some things are just out of our control. The problem with this sentiment is twofold. First of all, it's a slippery slope: If you decide one thing is out of your control, it's easier to accept that another thing might be as well. Before you know it, you're leaving too much up to chance and not enough up to your problem solving skills. The second problem is that the idea that accidents just "happen" of their own accord is silly and untrue. There is always something you can do, and you should always be actively improving your safety by finding these things as they come along. One counter example to this that people sometimes come up with is a case in which an employee does something really boneheaded and gets themselves into a dangerous situation. "Isn't that kind of out of my control?" one might ask. Actually, there are two possible situations here: 1. The worker deliberately put themselves in harm's way for some unknown reason. In this case, a resu
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Safety Advisor Blames Unsafe Situations, Not Operator-Error - Creative Safety - 0 views

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    I read an interesting article today about safety by Mari-len De Guzman on Cos-Mag.com, an occupational safety e-magazine for Canadian manufacturers. At the CSSE (or, Canadian Society of Safety Engineering) conference in Niagara Falls this week, Los Alamos National Laboratory safety expert, Todd Conklin, spoke about how many manufacturing and industrial companies look at safety issues. He pointed out that, rather than continually blame operator-error for most failures and safety problems, it is more systemic, stating that: workers get hurt when they find themselves in situations where it's hard to be safe and easy to get hurt. With that in mind, he offered several potential causes for failure or safety incidents and ways to combat them. First, he said that humans make mistakes, so he advised that it is important to anticipate those potential mistakes and have several levels of defensive safety measures. Next, he suggested that companies should anticipate that unforeseeable events can happen, and WILL happen, so employers and safety managers need to keep this in mind. Learning is another tip Conklin pointed out. Whenever something bad happens, the best defense next time is to learn as much as we can from the event. We can learn many things, like defenses, unsafe speeds, too much load, proximity to dangerous equipment or products, etc. Finally, he also advised managers to approach safety or failure issues (and the operators involved) with caution. He warned that being positive and asking things in a proactive manner can give a much better reply or response, as follows: Instead of asking a worker, "what have you done, now?" ask them, "how do we set this up so failure doesn't happen again." By asking the right question, employers can get a more operational-centric answer. I really thought this was great info. It might seem like common sense to some, safety matters and needs to be one step ahead of the production line. I also more or less agree with Con
pintadachica

Using Technology to Enhance Safety Engagement In The Workplace - Creative Safety - 0 views

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    Since the inception of factory production in the industrial revolution, safety has been a concern. However, safety today looks nothing like it did back then. We now have OSHA and other government groups, unions, and lobbies that safeguard the safety of workers and make sure that they are adequately provided for. In addition, workers themselves have more rights in suing an employer over unsafe conditions and receiving compensation in the event of an incident that leaves them injured. Especially if an injury prevents them from providing for their family. The point is, a lot has changed over the past few hundred years in workplace safety, and those changes have unanimously been in the best interests of the workers that inhabit those workplaces. However, just as changing times caused safety evolution in the past, it is important that this trend continues now with the advent of things such as the internet, tablets, smart phones, and more. Safety is no longer limited to physical seminars and training sessions. That being said, let's take a look at exactly how you can use technology and engagement to enhance your safety efforts. eNewsletter to Employees One way that employers are reaching their employees both in a new way and outside of the physical confines of the work area is through email newsletters. The vast majority of working adults (and most every demographic, for that matter) are online these days and employers need to make sure they are taking advantage of that online time and platform. Formatting an email newsletter is great because it can be easily sent out to every single employee in your workforce. This can be used for general company news and the like, but can also be used to send out weekly safety lessons or reminders for employees about any witnessed unsafe behavior. To get started down this round, you'll need to make sure your emails get opened and engaged with. Here are a couple of ways to do that: 1. Keep your subject lines short but catchy. Sub
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Reducing Risks and Hazards in the Workplace - Creative Safety - 0 views

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    The Adventure of Reducing Risks and Hazards in the Workplace Whenever starting a new job, it can be difficult to figure out exactly what you should be doing, and how it needs to be done. When I started working at a new facility as a safety manager, I began my first day with a meeting with the facility manager. The meeting was set up so he could tell me what was expected of me in my new role, and provide other details of the job. I was quite surprised when the meeting took less than two minutes, and the only objective I was given was to 'reduce risks and hazards in the workplace.' I asked for some clarification or guidance in what exactly he was looking for, but he simply said that I was hired to improve safety, and he was leaving the task of finding out how to do it in my hands. He gave me a sheet of paper with some information about what resources I had available, including my annual safety budget and told me to get to work right away. I should point out there that I had several years experience as a safety manager at a large company, which is why I was brought in to this new facility. The facility had recently been cited by OSHA for a variety of safety hazards, and there were even some fairly severe injuries that occurred in the previous months. The facility owners made it clear that safety was a priority for them, and they were willing to do whatever it took to pass inspections, and keep the employees safe. Planning My Safety Program While that initial meeting was unique, to say the least, I was also quite excited about the opportunity. It is quite rare that a safety manager is given such flexibility, and I wanted to make sure the manager wouldn't regret that decision. I got to work right away planning my safety improvement program. OSHA Safety Sign Guide I wanted to make some quick changes to help improve safety in the short term, and then also plan out ways to create a culture change within the facility so everyone would be more safety focused. I kne
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Guest Post: Recovering From Workplace Injuries - Safety Blog and News - Informing the W... - 0 views

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    How to increase strength and mobility safely If you've ever suffered a painful injury at work, you're not alone. Injuries occurring at the workplace are more common than you might think, and are not restricted to stuntmen and other daredevils. According to data compiled by Safe Work Australia in 2010, 40% of situations where compensation is paid out to employees involve joint pain or strains of joints. Think safety in the workplace top ten violationsExperiencing a workplace injury can be extremely frustrating, especially when your recovery period seems interminable. Many times, you might feel like you're ready to function as you did before only to come to the painful realization that you haven't quite recovered fully. Allowing sufficient time for rest and recovery is absolutely essential. Other than getting regular exercise involving lots of strengthening and stretching that can toughen the injured area without straining it, there are several rules you should observe when trying to heal. Manage your movement plan During your recovery, it is important that you not do anything that can aggravate the injury or strain the injured area. Have a doctor issue a Certificate of Capacity clearly and comprehensively detailing all tasks and movements you should be exempted from doing or that should be restricted upon your return to work. Take things slowly It can be immeasurably frustrating to not be able to do things that you were able to do with ease pre-injury. Instead of harping on what you cannot do, focus on what you can do. Remain positive and perform the tasks you can do as best you can. Seek the support of your co-workers for tasks that your injury makes difficult for you to undertake. Don't push through the pain Other than medication that has been prescribed by the doctor responsible for treating your injuries, avoid any other medication including painkillers or multi-medication. Such medication may have strong side effects, particularly in your vulnerab
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OSHA Safety Plan - 0 views

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    The safety of employee's remains one of the top priorities of many businesses. Without clearly defined safety guidelines, the health and wellbeing of employees is at risk. In order to ensure that employers provide the protection necessary, OSHA provides the guidelines needed to develop a safety plan. Many states have enacted their own rules for safety plans; in fact at least 24 states have enacted their own state mandated safety plans. Furthermore, many businesses choose to turn their safety plans into one detailed safety manual that can be utilized by employees in nearly any work position. Reasons for an OSHA Safety Plan OSHA safety plans are written documents that outline the processes and procedures to help avoid health hazards and injuries, as well as identify the proper steps that should be taken if an accident does occur. This is especially important when it comes to hazardous work environments such as construction sites, factories, mining caves, and long shoring. For example, when a new construction project is being started, an OSHA safety plan will be implemented. First, the employer will need to thoroughly assess the project site for potential health hazards. Each hazard should be accounted for. Once the hazards have been identified, remedies should be sought or provided to either lessen or remove the hazard completely. When looking to reduce a hazard, steps such as providing personal protective equipment or using a special type of safety scaffolding for employees working at heights of more than 6 feet should be implemented.
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Why Is Sentiment Such A Big Deal? - The AI Company - 0 views

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    Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i
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