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For many enterprises, transforming into a digital organization is a very big priority. Digitization is more than a passing fad; instead it almost is a precursor to survival in the next decade. Analog mechanisms of running businesses are no longer sustainable nor likely to give confidence to customers, employees, stakeholders and shareholders. Measuring Digital A digital organization is characterized by the following Time to Customer Insight The Time to Customer Insight in a digital organization is the time it takes to collect, process, analyze information to determine the health of a customer, their satisfaction with current products and services, their unmet, possibly unstated needs and the impact that external market events might have on the customer. Time to Reaction Time to Reaction is the time taken to react to a customer insight through the introduction of a new product/service to solve an existing or a new problem or through better packaging of existing solutions to address otherwise existing problems. Time to Market Time to Market is the time taken to bring a new capability, product or service to market often as reaction to a customer or market insight or feedback Time to Iteration Time to Iteration is the time taken to solicit, gather, process, analyze customer feedback and effect a change in existing products or services or bring new products and services to market to address the customer feedback. Digital Organizations Digital organizations are characterized with minimal Time to Customer Insight, Time to Reaction, Time to Market, Time to Iteration and a constant effort and investment into further optimizing and minimizing these metrics. Digital organizations focus on the flow of information through the organization and use of the information to generate and deliver more value for the customers. Key Characteristics of Digital Organizations Instrumentation of Interfaces, Products, Systems, Applications, Processes A digital organization ensures

Digital Transformation is tough, even for seasoned technologists. This is because it is a transformation of an organization at its core. Everything from culture, technology, ideation, development, integration, delivery, and support needs to fundamentally shift to be more customer-centric, service driven, automation first and experimental in nature. No wonder that a lot of organizations take a long time and a lot of investment to see ROI from their digital transformations. Here are 5 signs that your digital transformation might be in trouble. Culture mistrusts the core digital transformation team You are spawning new initiatives before completing previous ones Decisions are top down with low accountability at the leaf nodes You tend to focus on technology stacks with little focus on customer value Inter-organization politics stifles cross-organization scenarios Culture mistrusts the core digital transformation team It is almost impossible to make an entire organization aware and participate in digital transformation at the same time. There are exceptions but in our experience, starting out with a core digital transformation team is a much better strategy than otherwise. This team should be enabled to attack a limited set of important and business relevant problems, build cutting-edge solutions and use them as examples to train and evangelize digital transformation strategies to the rest of the organization. However, the more entrenched an organization in the old way of doing things, the harder they might this central team. Resistance can be active and passive such as refusal to share data or provide the relevant context of the problem. An organization that does not set up the early crusaders for success almost always has a much harder time showing value from their digital transformation activities. You are spawning new initiatives before completing previous ones Executing on a digital transformation strategy is much harder than defining the strategy especially fo

Digital Transformation is a huge topic now. Most software vendors have adapted their products to include the Digital Transformation message. Transforming into a digital company is no longer a choice and it is clear that the companies that transform faster can develop a competitive advantage that will serve them for years while the companies that do not will slowly fade into irrelevance. Digital Transformation is the change in an enterprise that makes it acquire and deploy the best in class technology assets and systematically removing analog or manual touch points, handoffs, processes and decision making. It is the ability of the enterprise to understand, assimilate and leverage the latest technology trends such as cloud, mobile, APIs, AI, Blockchain, ChatBots, Analytics, IoT etc.

One of the key milestones on the Digital Journey starting with a Digital Strategy, Digital Transformation and then sustaining on Digital Innovation is the point where the enterprise reaches a point of data maturity powered by a single, organization wide, consistent version of the truth including the state of the customers and the state of the business and the state of the employees. This point is critical as it becomes the launchpad for several, forward looking initiatives including Artificial Intelligence, ChatBots, Blockchain etc. "Complete" A Complete version of the truth ensures that the following criteria is met: Entity Pivot The key entities that need to be tracked to generate a complete, comprehensive version of the truth are the following Employee Employees, regardless of customer facing or not, need to be understood including where they excel vs. struggle and where their struggle impact the customer experience. Key information about employees that should be tracked is what the employees are working on, how productive they are and how often they introduce delay and errors in business processes. Business Business visibility requires that the enterprise be able to track key metrics such as customer lifetime value, customer attribution, customer acquisition cost and customer satisfaction. In addition, the stage of the customer ranging from prospect to commit to paying customer to abandoned needs to be tracked. In addition, the customer's quality of service and experience needs to be tracked and understood. Customer The most critical of the three is the understanding of the customer. Customer KPIs have a direct impact on and are completely impacted by the Business and Employee KPIs. It is extremely important to understand how customers are searching for, discovering, learning, understanding, using and continuing to use the product and services delivered by the enterprise. In addition, it is important to understand what capabilities drive what kin

Digital transformation helps businesses to keep themselves updated with the emerging customer demands. It uses digital technologies that transform traditional and non-digital business processes and services into fully digital ones.

Technology Congestion is a not a recent phenomenon but the urgency around Digital Innovation and Digital Transformation has brought it front and center. Technology Congestion is a point in the Digital Journey where multiple technology initiatives, executed in parallel become entangled with each in a state where none of the initiatives, hampered by inter dependencies, prioritization, and cost, is able to complete, make progress and deliver business value. Modern Experiences Require Multiple Technologies Building a consumer driven, customer centric experience that truly delights and moves business KPIs requires several technologies to come together in almost a magical experience. This means that not on boarding and deploying multiple technologies is not an option or possibility. Enterprises have to build competencies in multiple technologies (and they have multiple strategic options to do so) and this can be a daunting task. Managing Technology Dependencies Often, an app-centric methodology requires a complete focus on the user and customer's experience. Delivering that experience can requires technologies that leverage each other or are inter-dependent on each other. Inter-dependencies can be sequential i.e. Technology A is required to be installed and operational before Technology B can be initialized. Inter-dependencies can also be matrixed i.e. a service X might require service Y to be complete and Service Y requires Technology B. Inter-dependencies can also be circular where System M feeds information into System N and System N, in turn, provides feedback to enable System M to iterate and improve. Innovation To A Screeching Halt Technology congestion can stall innovation. Sorting out dependencies can delay innovation and new product development and cause the enterprise to become anti-app-centric. The net impact is lost time and energy in technology installation and deployment with less than ideal focus and attention on customer value and user experience.

Digital Transformation has become a necessity for enterprises in every vertical, sector and industry. Software is indeed eating the world and there is no industry that cannot ignore the burning necessity of transforming to a software driven organization. However, the road to digital transformation is long, unpaved and full of dangers. It is a road that most enterprises that are embarking on it have never encountered. These organizations realize that their ultimate survival depends on navigating this road but are hesitant, unsure and scared because this transformation requires competencies, culture and an approach that is alien and unknown. Though, traditional IT departments have always been part of such organizations, they have always been looked upon as plumbing that ultimately is only relevant in the background to keep the lights on. Faced with impending doom, organizations have no choice but to rethink their IT. This is not simply an initiative in the IT team. CEOs and CFOs need to rethink what and how software can and will disrupt their companies. Business and IT need to come together to have a joint software driven experience strategy and needs to be prioritized by the CEO and funded, for the long term by the CFO. Do you need to think about a Digital Transformation strategy? If you answer YES to any of the questions below, you should. Are your teams, data, and systems fragmented? Are your key processes fragmented, manual? (for example, Onboarding, Decision Making, Incident Management, Support) Is your data of low-quality data (customer profile, transactions, glossary, documents) Is your regulatory compliance inconsistent and more a matter of luck than planning? Could your customer relationship, lifecycle, performance management be better? Could the information flow in your organization be matured? Do you have a weak understanding of internal and external events and how they impact your business?

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If you're searching around for some fantastic digital branding company offering remarkable services boosting the business values, and positioning then Cydomedia is the best choice for you as a unique digital branding company! They are offering top-notch digital branding services enriched with high-end results that assist you in capturing the attention of the audience.

Enterprises have to constantly decide, at every step in their digital journey, should they build or buy. This question often is posed as a critical, do or die decision and the answer varies on a case by case basis. Building can be expensive, take longer but offers future proofing and more dependability whereas buying offers a faster time to market, less risk and accountability forced through contractual terms. However, a key point often overlooked is the cost of integration. Integration can be required at multiple levels. Vendor Applications Vendor applications typically require a two-way connection between the enterprise systems and the vendor application. The application requires incoming data and information from somewhere in the enterprise technology stack and an output stream of information back into the enterprise at one or more points in the stack or workflow. Vendor Platforms Vendor provided platforms typically have similar integration requirements as Vendor applications requiring an incoming data & information connection and an outgoing information connection into the enterprise process, workflow, platform or product. Application-To-Application Application to Application integrations where an application needs to be connected to another application to either provide data or signals to enable the downstream application to create value can be seemingly deceptive. Application-To-Application integration costs can grow at O(n^2) as potentially, worst case, each application could be connected with every other application. Enterprise Stack Fragmentation The problem of integration is exacerbated by the fragmentation of the enterprise at the organization level. This problem is also known as "Shadow IT" is driven by superficially differing needs of multiple lines of businesses in an enterprise. Shadow IT typically leads to multiple instances of similar technology stacks that cause data, compute and information to be silo'd. Stack fragmentation and its

Transforming into a tech company has become top of mind for executives in all major industries. It is clear that modern technology will fundamentally alter what and how business is done in every domain, sector, and industry. This has led to a call to arms in every enterprise to understand how they can transform into a tech company. The Tech Company Magic Tech companies have fine-tuned the art of bring new digital products and services to the market, quickly, efficiently and effectively and understanding customer feedback to iterate and improve. This capability makes them incredibly agile and leads to faster experimentation that is cheaper and involves less risk. In turn, this enables them to bring new capabilities to the market and even if all do not succeed or get traction, a few do and that drives innovation, customer satisfaction, and growth. From the outside, tech companies appear to be massive juggernauts that are unstoppable and able to crush everything in their path. The 'Non-Tech' Technology has been leveraged in every sector and industry, however, it has almost always been treated as a means to an end, something that is required but never the real value driver for the customer. This has led to the typical organizational structure in enterprises into "Business", "Operations" and "Information Technology". The "Business" arm generates value for customers, the "Operations" team carries out the requirements of the Business team and the "Information Technology" team provides the systems (databases, network and compute) required to "keep the lights on" for the Operations and Business Teams" This structure served enterprises well in the last decades as customers did not have an alternative to directly working with the enterprise and this fortified the value supply chain and also established a hierarchy of sorts within the enterprise where the business looked down upon operations who looked down upon technology. The purpose of

One of the biggest hurdles to Digital Transformation and Digital Innovation is the organization's inertia and tendency to optimize for self-preservation. Self-preservation can exist in the enterprise at the individual, team, divisional or the organizational level and can have a devastating impact on the organization's ability to innovate and grow. Self-preservation is not a new phenomenon however, it is more deadly for an enterprise now than ever. This is because the speed of technology change has increased geometrically. In the past, self-preservation would automatically get corrected as the technology was generally learned and adopted slowly with enough time for the enterprise to become aware of the change and implement it. However, the rate of technology change has magnified tremendously and the enterprises no longer have the luxury to take their time with the change. Inaction risks getting left behind and other competitors who leverage and change faster stand to capture the largest market shares and customer mind share. Self preservation is the tendency of the enterprise to ignore, undermine or postpone the adoption and integration of new technology in the enterprise to avoid a change in the status quo across technology, products, services and most importantly, day to day operations and organizational structure. Self-preservation can lead to what is termed as "politics" in an org, it can stifle innovation and innovative individuals & teams and it can favor business driver stagnation over risk taking. 5 Signs of Self-Preservation The following are signs of self-preservation Highlighting the Journey of Innovation as Failure Adversarial teams and individuals within an enterprise who are interested in self-preservation often go out of their way to highlight the tough, risky journey of true innovation as a failure citing the cost and the time being taken to address the real problems in a truly innovative manner. While the individuals and teams trying to

Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i

A digital marketing audit is a thorough assessment of your brand to help you understand what is and isn't working. The report is constructed to help you benefit from digital practices and meet your business goals.

Did you know that more than one-third of the local web designing companies still lack a digital presence, a website? Websites have become a crucial part of the digital journey, and a website manager is somehow responsible for managing the website. To be digital in this era, it's essential to keep an eye on the competitor's social media platforms and websites to know what they're pitching next on the go!

Amazon digital is not a new word for any of us, and if we're from generation Z; then we all know about ordering online and getting it delivered the next day. Technology is making remarkable changes, and people enjoy every bit of it. Whether it's making something or searching for some old information, technology has made everything so easier for us.

It's not too late to jump on to the Blockchains trend. We often hear from customers whether it is too late to get behind blockchain. The number of startups in this space is growing rapidly and the number of large ISVs and SIs providing blockchain capability and expertise is also increasing. However, the market and the technology space for blockchains is far from saturated, settled or stable. Here are three reasons why now is a good time to get into blockchains Early Mover Advantage Blockchains are bound to disrupt fundamentally how business is done. By enabling trust in an otherwise trust-deficient environment, blockchains enable transactions between two or more enterprises who otherwise might not know about each other. Blockchains offer solutions to several common problems faced by the enterprise such as Digital Identity, Secure Data Storage, Secure Data Sharing, Distributed Ledger, Distributed Databases etc. Blockchains are based on strong cryptographic standards based in mathematics, cryptography, and encryption. Building blockchains as a core competency requires a deep understanding of the mathematics behind it and an internal process for deploying, managing and developing on top of the blockchain. Early mover advantage can be generated by taking small steps in this area and targeting simpler scenarios initially. Nascent Technology It is going to take another few iterations of the blockchain technology before it can truly be enterprise-ready. There is a lot of ongoing work to make blockchains more secure, scalable and performant. Innovations are constantly being made and added to the core blockchain technology that is constantly increasing the type and complexity of applications that it can support. As the technology matures, enterprises can be well suited and ready to leverage the advancements by building a core competency in not only the blockchain technology but by becoming a member of the blockchain community, standards and keeping up to date with th

Digital Content Strategy? This phrase is ubiquitous if you're from the marketing domain. Content alone can not do anything; it's not derived from marketing strategies. When we talk about Content, there come a lot of content strategies like social media content pillars that hold a vital role in creating optimized Content for the posts.

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Are you AI-First? By editor Posted October 13, 2018 In Artificial Intelligence, Digital Strategy, Technology & Design 0 An AI-First company is an enterprise that has transformed to believe and understand the incredible and disruptive potential of Artificial Intelligence. Such an enterprise not only sees the value but can see the destructive impact of being left behind. An AI-First Company understands that it might not know all the answers but realizes that it needs to seek out a path forward with AI or risk being marginalized. Key Characteristics of an AI-First Company A-First companies might not be any different from their previous form but think and act differently. Here are some key characteristics of such companies. Approach to Problems and Planning An AI-First company evolves its approach to problems. AI-First companies realize that determining the existence of a problem and selecting the most consequential problems is a function of data and analytics. An AI-First company invests in building predictive mechanisms that can signal current or upcoming problems including the severity and priority of these problems. Building these predictive mechanisms becomes the first step in determining how and when to prepare for problems or upcoming issues. In addition, these companies leverage news and information that is generated inside and outside the enterprise as it is generated and ensure that their employees and customers have access to the insights embedded in the news and information. Approach to Products and Product Development An AI-First company understands how a prediction or classification could help them deliver a better solution to a problem faced by their customers and how their existing products can be adapted or new products created that change behavior based on the predictions and classifications. Enterprises that understand the power of AI ensure that data scientists come part of the core product ideation and development team with a heavy infl