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Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i

Are you an entrepreneur or marketer looking for local online marketing techniques to boost your business in the local market? Marketers these days pay a lot of attention to the international market and give less priority to the local market. However, they should first pay attention to the local market and then move towards the international market. When it comes to the local market, marketing is relatively more straightforward than a global market.

The cutting edge platforms for today will be the commoditized platforms of tomorrow. As the technology matures and evolves, the previous generation of technology becomes easier to build and deploy enabling a rush of vendors to capitalize on it by making it accessible to the largest possible customer base. This puts enterprises in the nontechnology sectors in an awkward position. Often not ready to consume the latest and greatest technology due to parts of their stack unable to leverage new technology and requiring upgrade to and deployment of the stepping stone technology, these enterprises have to choose between vendor lock-in in a multi-year software and service contract or risk building and implementing a version of the older technology in-house. Business Drivers of Infrastructure-as-a-Service The biggest risk in building technology platforms in-house is the risk of commoditization. The argument played out with the debate over internal vs. public clouds. Initially, enterprises were hesitant to leverage public clouds with several of them opting to build internal, private clouds. Building a cloud is hard. Operating and maintaining a cloud is even harder. Ensuring that the cloud is running on and leveraging the best in class technology requires dedication to the cause. This is often missing in non-technology enterprises by design given they are driven by different and separate business drivers and considerations. A cloud service provider is motivated to ensure the best in class service and technology because that drives revenue for them. An enterprise whose main business is not offering cloud or software services will not be motivated by the same drivers and thus there will be an inherent difference in their approach and success with building and delivering an internal cloud. Business Drivers for Platform-as-a-Service The same argument (public vs private clouds) applies to platforms. Building the best in class platforms that offer the ability to develop cuttin

Transforming into a tech company has become top of mind for executives in all major industries. It is clear that modern technology will fundamentally alter what and how business is done in every domain, sector, and industry. This has led to a call to arms in every enterprise to understand how they can transform into a tech company. The Tech Company Magic Tech companies have fine-tuned the art of bring new digital products and services to the market, quickly, efficiently and effectively and understanding customer feedback to iterate and improve. This capability makes them incredibly agile and leads to faster experimentation that is cheaper and involves less risk. In turn, this enables them to bring new capabilities to the market and even if all do not succeed or get traction, a few do and that drives innovation, customer satisfaction, and growth. From the outside, tech companies appear to be massive juggernauts that are unstoppable and able to crush everything in their path. The 'Non-Tech' Technology has been leveraged in every sector and industry, however, it has almost always been treated as a means to an end, something that is required but never the real value driver for the customer. This has led to the typical organizational structure in enterprises into "Business", "Operations" and "Information Technology". The "Business" arm generates value for customers, the "Operations" team carries out the requirements of the Business team and the "Information Technology" team provides the systems (databases, network and compute) required to "keep the lights on" for the Operations and Business Teams" This structure served enterprises well in the last decades as customers did not have an alternative to directly working with the enterprise and this fortified the value supply chain and also established a hierarchy of sorts within the enterprise where the business looked down upon operations who looked down upon technology. The purpose of

For many enterprises, transforming into a digital organization is a very big priority. Digitization is more than a passing fad; instead it almost is a precursor to survival in the next decade. Analog mechanisms of running businesses are no longer sustainable nor likely to give confidence to customers, employees, stakeholders and shareholders. Measuring Digital A digital organization is characterized by the following Time to Customer Insight The Time to Customer Insight in a digital organization is the time it takes to collect, process, analyze information to determine the health of a customer, their satisfaction with current products and services, their unmet, possibly unstated needs and the impact that external market events might have on the customer. Time to Reaction Time to Reaction is the time taken to react to a customer insight through the introduction of a new product/service to solve an existing or a new problem or through better packaging of existing solutions to address otherwise existing problems. Time to Market Time to Market is the time taken to bring a new capability, product or service to market often as reaction to a customer or market insight or feedback Time to Iteration Time to Iteration is the time taken to solicit, gather, process, analyze customer feedback and effect a change in existing products or services or bring new products and services to market to address the customer feedback. Digital Organizations Digital organizations are characterized with minimal Time to Customer Insight, Time to Reaction, Time to Market, Time to Iteration and a constant effort and investment into further optimizing and minimizing these metrics. Digital organizations focus on the flow of information through the organization and use of the information to generate and deliver more value for the customers. Key Characteristics of Digital Organizations Instrumentation of Interfaces, Products, Systems, Applications, Processes A digital organization ensures

Are you searching for the perfect email marketing service for your online business? If yes, This article gives great working list premium and free email marketing tools and their services. The successful email campaign depends on choosing a perfect and best email marketing service providers for your online business. This is more helpful for every online marketer to improve their business. email marketing service providers listYou can create good email campaigns effectively. The regular free email service providers are agreeing to send emails to more people's every day. It can be tedious if you do it for more than 1000 contacts.

Contractors Marketing? Many marketing agencies offer contractor marketing services. Contractor marketing becomes an essential investment to get leads as construction businesses are growing! You need to develop a digital branding strategy or a marketing campaign that assists you in generating leads online through different forums and platforms.

Track your potential customers with the help of these top 5 marketing KPIs. Read this article to know how you will be able to attract more loyal customers.

Growing a startup is not so easy. First, you need a viable idea to get your boat sailing. Read the complete blog to learn the 8 secrets of marketing strategy.

Local online marketing? You must have listened to this phrase if you're a marketer or a business owner in the marketing industry. Every business nowadays wants to be digital and grow massively.

The 7 functions of marketing can be of different types, promotional, product, selling, marketing information management, pricing, Understanding the basics of digital marketing requires precision because understanding the critical aspects of anything would result in an instant outcome.

According to CMI "72% of the Least effective marketers are challenged with producing engaging content". Learn the 5 most popular content marketers' struggles.

Internet marketing experts saw the huge market it will bring for Ecommerce Websites, while Ecommerce web designers are busy catering the demands that mobile commerce would bring.

Email marketing software service providers are also increasing day by day. This is more helpful for all marketers to improve their business. Check the list

Enterprises have to constantly decide, at every step in their digital journey, should they build or buy. This question often is posed as a critical, do or die decision and the answer varies on a case by case basis. Building can be expensive, take longer but offers future proofing and more dependability whereas buying offers a faster time to market, less risk and accountability forced through contractual terms. However, a key point often overlooked is the cost of integration. Integration can be required at multiple levels. Vendor Applications Vendor applications typically require a two-way connection between the enterprise systems and the vendor application. The application requires incoming data and information from somewhere in the enterprise technology stack and an output stream of information back into the enterprise at one or more points in the stack or workflow. Vendor Platforms Vendor provided platforms typically have similar integration requirements as Vendor applications requiring an incoming data & information connection and an outgoing information connection into the enterprise process, workflow, platform or product. Application-To-Application Application to Application integrations where an application needs to be connected to another application to either provide data or signals to enable the downstream application to create value can be seemingly deceptive. Application-To-Application integration costs can grow at O(n^2) as potentially, worst case, each application could be connected with every other application. Enterprise Stack Fragmentation The problem of integration is exacerbated by the fragmentation of the enterprise at the organization level. This problem is also known as "Shadow IT" is driven by superficially differing needs of multiple lines of businesses in an enterprise. Shadow IT typically leads to multiple instances of similar technology stacks that cause data, compute and information to be silo'd. Stack fragmentation and its

So here's how today started out… We got an email from a guy who took issue with one of our recent infographics, 10 Astonishing Facts About Arc Flash. Here's what he wrote: "Have you seen the commercial for the insurance company that uses the premise "If it's on the the Internet, it must be true"? I have still not seen the source of these statistics. The Capschell report is what all of these websites, all of which involved in the business of Arc Flash for profit ($$$$), including yours, use without merit. […] Even NFPA 70E does not not cite the source of the statistic regarding "2000 injuries per day". Don't just give me another website that says that again, show me source (ie the study) that produces those statistics. I am not, by any means, attempting to reduce the importance of arc flash, arc flash studies or PPE. I just have a problem when companies use these types of statistics without regard to the source or veracity of the information. Fear Mongering is the term that come to mind. It's on the internet so it must be true." I believe whole-heartedly that our marketing team did a significant amount of research on Arc Flash prior to creating this infographic, and I don't believe the intent of our marketing team to promote or perpetuate bad information. However, I can understand this person's sentiment, and I wanted to know myself what the real numbers were. So, the hunt for accurate data began. Before I go further, it should be addressed that our infographic says that there are 2,000 injuries each year, not every day. Still, where did this figure come from? I started searching to uncover where the 2,000 injuries per year came from. I asked the marketing team for their source, and they provided me with the official NFPA 70E 2012 Handbook. In Annex K(3), it states plainly that 2,000 people a year are injured as a result of arc flash. But, as our accuser points out, there is no citation. Because this is NFPA, a standardization or

Effective marketing also means effective communication with existing and prospective clients, so every business should make an effort to come up with methods to establish a connection with their clients. If you are operating a business, you must be aware that one great method to achieve this is to come up with excellent signage that will serve as a bridge between your business and your customers. With this, you may want to consider purchasing label maker software that will accommodate of your label printing needs. Why Opt For Label Makers? It is a fact that you can go about and look for commercial label printing if you want to accomplish the branding and labeling needs of your business. However, doing this can lead to higher marketing expenses which would have been reduced if you just depend on label makers. A lot of companies are opting for label makers for many good reasons like the following: They are simple and very convenient to use Very flexible as they can help produce labels of varying sizes Can reduce the business operating cost by a huge percentage Can be used for small and large scale marketing levels Very affordable and comes in different types and designs Depending on the size and output of different labeling and sign printing machines, using a label maker serves as a great way to establish a business without having to spend huge sums on expensive marketing strategies.

It's Hallow-scream guys! It's that time of the year where marketers plan their marketing campaigns keeping the seasonal effects in mind. Halloween is considered to be one of the spookiest seasons garnished with ghostly creatures and sweets to nail the season. A lot of brands crave for spooky strategies to grab a better response from the users online and generate revenue.

If you are looking to grow your business or would like to increase sales, twitter is the best place to do it. Whether you are selling your product online or extending your services, having a perfect twitter promotion will boost you and your product's popularity. With more than 241 million active users twitter is not only the top social media but a big market also. We are providing High Quality Twitter Marketing Service around the world since 2010. We provide highest quality service with the lowest price.

In 2018, Email marketing is more popular to promote products, to interact with customers by sending latest information. This is a very important aspect of Blogging and online marketing. Are you planning to start the email marketing to get in touch with your blog readers and to promote your products? This article is for you.