Why Is Sentiment Such A Big Deal? - The AI Company - 0 views
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pintadachica on 07 Jan 19Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i