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Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i

We often hear AI is the future, but we never truly understood the real domains in which it's playing a vital role. Marketing is essential for any business, and artificial intelligence marketing can be the revolution we all have been looking for. Artificial Intelligence is a big domain and covers different industries around it. The future is in the hands of technology, and we can even witness this with the ongoing trends as well.

Are you AI-First? By editor Posted October 13, 2018 In Artificial Intelligence, Digital Strategy, Technology & Design 0 An AI-First company is an enterprise that has transformed to believe and understand the incredible and disruptive potential of Artificial Intelligence. Such an enterprise not only sees the value but can see the destructive impact of being left behind. An AI-First Company understands that it might not know all the answers but realizes that it needs to seek out a path forward with AI or risk being marginalized. Key Characteristics of an AI-First Company A-First companies might not be any different from their previous form but think and act differently. Here are some key characteristics of such companies. Approach to Problems and Planning An AI-First company evolves its approach to problems. AI-First companies realize that determining the existence of a problem and selecting the most consequential problems is a function of data and analytics. An AI-First company invests in building predictive mechanisms that can signal current or upcoming problems including the severity and priority of these problems. Building these predictive mechanisms becomes the first step in determining how and when to prepare for problems or upcoming issues. In addition, these companies leverage news and information that is generated inside and outside the enterprise as it is generated and ensure that their employees and customers have access to the insights embedded in the news and information. Approach to Products and Product Development An AI-First company understands how a prediction or classification could help them deliver a better solution to a problem faced by their customers and how their existing products can be adapted or new products created that change behavior based on the predictions and classifications. Enterprises that understand the power of AI ensure that data scientists come part of the core product ideation and development team with a heavy infl

Enterprises have to constantly decide, at every step in their digital journey, should they build or buy. This question often is posed as a critical, do or die decision and the answer varies on a case by case basis. Building can be expensive, take longer but offers future proofing and more dependability whereas buying offers a faster time to market, less risk and accountability forced through contractual terms. However, a key point often overlooked is the cost of integration. Integration can be required at multiple levels. Vendor Applications Vendor applications typically require a two-way connection between the enterprise systems and the vendor application. The application requires incoming data and information from somewhere in the enterprise technology stack and an output stream of information back into the enterprise at one or more points in the stack or workflow. Vendor Platforms Vendor provided platforms typically have similar integration requirements as Vendor applications requiring an incoming data & information connection and an outgoing information connection into the enterprise process, workflow, platform or product. Application-To-Application Application to Application integrations where an application needs to be connected to another application to either provide data or signals to enable the downstream application to create value can be seemingly deceptive. Application-To-Application integration costs can grow at O(n^2) as potentially, worst case, each application could be connected with every other application. Enterprise Stack Fragmentation The problem of integration is exacerbated by the fragmentation of the enterprise at the organization level. This problem is also known as "Shadow IT" is driven by superficially differing needs of multiple lines of businesses in an enterprise. Shadow IT typically leads to multiple instances of similar technology stacks that cause data, compute and information to be silo'd. Stack fragmentation and its

Much has and needs to be said about an enterprise's AI strategy. Artificial Intelligence or AI is considered a fundamentally disruptive technology similar to the steam engine, electricity etc, a technology that will be pervasive and absolute in its impact on the world and its inhabitants. The ability to find hidden patterns to predict the future or detect a behavior has massive implications across the world, in every industry, sector, and domain. When faced with this realization, enterprise's can find themselves stuck, paralyzed and unsure about how to proceed. The field of AI is decades old already and the early success stories have been practicing AI for multiple years already with the tech industry leading the way. How can an enterprise that has no experience and competency in this area let alone lead the technology or even leverage it appropriately to drive business value? When developing the AI strategy, two ideas are paramount. First, this a fundamentally disruptive technology and the enterprise will need to establish it as a core competency for the foreseeable future. Not doing so will not be an option. Second, a long-term plan to success is superseded by the need to drive quick wins and small successes not only to build confidence but use real-world experience to develop and hone that skill. The Short-Term AI Strategy The short-term AI strategy should focus on driving immediate business value through enhanced customer experiences that leverage any field of AI be it machine learning, deep learning, natural language processing etc. Driving the usage and deployment of AI in front of an end user making them smarter, productive and better informed can pay rich dividends by not only helping the enterprise can real-world experience, but it can also give a perception boost to the company as being innovative and cutting edge. However, most importantly, this can highlight and promote the success and potential of AI in the enterprise and encourage a snowball eff

Modern, RESTful APIs are not considered standard, table stakes and expected out of any new project, effort, application, system, service or product. It has become so normal to talk about developer interfaces, developer adoption, application development and innovation in the same breath as APIs that a distinct effort to build APIs for a new product or service seems out of place and abnormal. APIs are the defacto standard of app development. So where do we go from here? We believe that APIs are about to enter the second growth spurt. APIs will evolve from not just interfaces and integration enablers into the rockets that propel enterprises towards innovation and market dominance. Here are three key trajectories that will lead the next API evolution and revolution. Innovation - Starts, and Ends with APIs All modern technologies such as Artificial Intelligence, Machine Learning, ChatBots, Analytics, BlockChain etc. begin and end their stories with APIs. APIs are what enables the communication between front-end user interfaces and the backend technology services. All new machine learning capabilities offered out of the big four tech companies have seen the light of day through APIs. Intent & Sentiment extraction, Topics, Categories, Summarization, Image Recognition, Entity Extraction etc. are all capabilities powered by Machine Learning, Natural Language Processing that is ultimately being delivered as APIs to application developers. Similarly, ChatBots are typically designed to get the user entered text, use an intent API to determine intent and then use a service API to respond to the user conversationally or with a service. Clouds - Multi-Cloud, Hybrid Cloud As the big three cloud providers grow their market share and attempt to attract attention, increasingly, enterprises need to think about how they minimize their risk by building in the flexibility to switch their cloud provider if and when they need. In addition, hybrid architectures or a cloud migration

Artificial Intelligence is presumably the most perplexing and astonishing manifestations of humankind yet. What's more, that is dismissing the way that the field remains to a great extent unexplored, which implies that each astonishing AI application that we see today speaks to only the tip of the AI chunk of ice, so to speak. While this reality may have been expressed and repeated on various occasions, it is still difficult to thoroughly gain viewpoint on the potential effect of AI later on. The purpose behind this is the progressive effect that AI is having on society, even at such a generally beginning period in its advancement.

One of the key milestones on the Digital Journey starting with a Digital Strategy, Digital Transformation and then sustaining on Digital Innovation is the point where the enterprise reaches a point of data maturity powered by a single, organization wide, consistent version of the truth including the state of the customers and the state of the business and the state of the employees. This point is critical as it becomes the launchpad for several, forward looking initiatives including Artificial Intelligence, ChatBots, Blockchain etc. "Complete" A Complete version of the truth ensures that the following criteria is met: Entity Pivot The key entities that need to be tracked to generate a complete, comprehensive version of the truth are the following Employee Employees, regardless of customer facing or not, need to be understood including where they excel vs. struggle and where their struggle impact the customer experience. Key information about employees that should be tracked is what the employees are working on, how productive they are and how often they introduce delay and errors in business processes. Business Business visibility requires that the enterprise be able to track key metrics such as customer lifetime value, customer attribution, customer acquisition cost and customer satisfaction. In addition, the stage of the customer ranging from prospect to commit to paying customer to abandoned needs to be tracked. In addition, the customer's quality of service and experience needs to be tracked and understood. Customer The most critical of the three is the understanding of the customer. Customer KPIs have a direct impact on and are completely impacted by the Business and Employee KPIs. It is extremely important to understand how customers are searching for, discovering, learning, understanding, using and continuing to use the product and services delivered by the enterprise. In addition, it is important to understand what capabilities drive what kin

Success with AI is heavily influenced by the data maturity of an organization i.e. their ability to procure, clean, curate, store and analyze data to power value generating applications. A data-mature enterprise know what data it has, knows what the data means and can ensure that the data is accessible to whoever needs it. Unfortunately, the past few years, driven by the big data hype, have encouraged enterprises to focus on updating their data infrastructure to leverage new big data technologies. With a lot more data now available, enterprises already stuck with massive data storage costs, are being forced to choose between storing data that might eventually be useful for stabilizing, if not reducing their storage costs.