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Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i

Much has and needs to be said about an enterprise's AI strategy. Artificial Intelligence or AI is considered a fundamentally disruptive technology similar to the steam engine, electricity etc, a technology that will be pervasive and absolute in its impact on the world and its inhabitants. The ability to find hidden patterns to predict the future or detect a behavior has massive implications across the world, in every industry, sector, and domain. When faced with this realization, enterprise's can find themselves stuck, paralyzed and unsure about how to proceed. The field of AI is decades old already and the early success stories have been practicing AI for multiple years already with the tech industry leading the way. How can an enterprise that has no experience and competency in this area let alone lead the technology or even leverage it appropriately to drive business value? When developing the AI strategy, two ideas are paramount. First, this a fundamentally disruptive technology and the enterprise will need to establish it as a core competency for the foreseeable future. Not doing so will not be an option. Second, a long-term plan to success is superseded by the need to drive quick wins and small successes not only to build confidence but use real-world experience to develop and hone that skill. The Short-Term AI Strategy The short-term AI strategy should focus on driving immediate business value through enhanced customer experiences that leverage any field of AI be it machine learning, deep learning, natural language processing etc. Driving the usage and deployment of AI in front of an end user making them smarter, productive and better informed can pay rich dividends by not only helping the enterprise can real-world experience, but it can also give a perception boost to the company as being innovative and cutting edge. However, most importantly, this can highlight and promote the success and potential of AI in the enterprise and encourage a snowball eff

Enterprises across the board have a lot of untapped potential in their data. The data is not only relevant and useful within the enterprise but can be a valuable source of insights for the enterprise partners and customers. In some cases, the value of this data can be high that partners and customers are willing to pay extra to get access to this information at a certain fidelity, freshness or scope. Enterprises that do not have a clear and coherent monetization strategy are leaving money on the table. In addition, they stand to lose customers to competitors who gain the first movers advantage by addressing this market need. The Value of Data The first step in determining a monetization strategy is an audit of the enterprise data assets and a determination of the customers who are interesting and willing to pay a premium for access to this data. The Value of Data is proportional to the following: Freshness The more "fresh" a dataset is higher its value typically. This is because there is an advantage in the early visibility provided by first access to new information. 'Freshness' is defined the latency between the creation of data and the delivery of the data to the consumer. Consumers of data will pay a premium for fresh data if it fits into their decision and action strategy. Fidelity Higher the "fidelity" of data i.e. how much detail a particular data point carries also increases the value of the data in the eyes of the data consumer. Higher fidelity data offers more information and detail enabling the consumer to design highly valuable analysis that leverages the additional details offering a deeper insight into the situation at the present or historically. Raw The more "raw" a data set, higher its value as it can support a much larger set of analysis scenarios that a processed data set could support. Data sets that are aggregated, sampled, filtered or transformed can have a lower value as they can severely limit the type of analysis. Raw

The cutting edge platforms for today will be the commoditized platforms of tomorrow. As the technology matures and evolves, the previous generation of technology becomes easier to build and deploy enabling a rush of vendors to capitalize on it by making it accessible to the largest possible customer base. This puts enterprises in the nontechnology sectors in an awkward position. Often not ready to consume the latest and greatest technology due to parts of their stack unable to leverage new technology and requiring upgrade to and deployment of the stepping stone technology, these enterprises have to choose between vendor lock-in in a multi-year software and service contract or risk building and implementing a version of the older technology in-house. Business Drivers of Infrastructure-as-a-Service The biggest risk in building technology platforms in-house is the risk of commoditization. The argument played out with the debate over internal vs. public clouds. Initially, enterprises were hesitant to leverage public clouds with several of them opting to build internal, private clouds. Building a cloud is hard. Operating and maintaining a cloud is even harder. Ensuring that the cloud is running on and leveraging the best in class technology requires dedication to the cause. This is often missing in non-technology enterprises by design given they are driven by different and separate business drivers and considerations. A cloud service provider is motivated to ensure the best in class service and technology because that drives revenue for them. An enterprise whose main business is not offering cloud or software services will not be motivated by the same drivers and thus there will be an inherent difference in their approach and success with building and delivering an internal cloud. Business Drivers for Platform-as-a-Service The same argument (public vs private clouds) applies to platforms. Building the best in class platforms that offer the ability to develop cuttin

Digital Transformation is tough, even for seasoned technologists. This is because it is a transformation of an organization at its core. Everything from culture, technology, ideation, development, integration, delivery, and support needs to fundamentally shift to be more customer-centric, service driven, automation first and experimental in nature. No wonder that a lot of organizations take a long time and a lot of investment to see ROI from their digital transformations. Here are 5 signs that your digital transformation might be in trouble. Culture mistrusts the core digital transformation team You are spawning new initiatives before completing previous ones Decisions are top down with low accountability at the leaf nodes You tend to focus on technology stacks with little focus on customer value Inter-organization politics stifles cross-organization scenarios Culture mistrusts the core digital transformation team It is almost impossible to make an entire organization aware and participate in digital transformation at the same time. There are exceptions but in our experience, starting out with a core digital transformation team is a much better strategy than otherwise. This team should be enabled to attack a limited set of important and business relevant problems, build cutting-edge solutions and use them as examples to train and evangelize digital transformation strategies to the rest of the organization. However, the more entrenched an organization in the old way of doing things, the harder they might this central team. Resistance can be active and passive such as refusal to share data or provide the relevant context of the problem. An organization that does not set up the early crusaders for success almost always has a much harder time showing value from their digital transformation activities. You are spawning new initiatives before completing previous ones Executing on a digital transformation strategy is much harder than defining the strategy especially fo

Transforming into a tech company has become top of mind for executives in all major industries. It is clear that modern technology will fundamentally alter what and how business is done in every domain, sector, and industry. This has led to a call to arms in every enterprise to understand how they can transform into a tech company. The Tech Company Magic Tech companies have fine-tuned the art of bring new digital products and services to the market, quickly, efficiently and effectively and understanding customer feedback to iterate and improve. This capability makes them incredibly agile and leads to faster experimentation that is cheaper and involves less risk. In turn, this enables them to bring new capabilities to the market and even if all do not succeed or get traction, a few do and that drives innovation, customer satisfaction, and growth. From the outside, tech companies appear to be massive juggernauts that are unstoppable and able to crush everything in their path. The 'Non-Tech' Technology has been leveraged in every sector and industry, however, it has almost always been treated as a means to an end, something that is required but never the real value driver for the customer. This has led to the typical organizational structure in enterprises into "Business", "Operations" and "Information Technology". The "Business" arm generates value for customers, the "Operations" team carries out the requirements of the Business team and the "Information Technology" team provides the systems (databases, network and compute) required to "keep the lights on" for the Operations and Business Teams" This structure served enterprises well in the last decades as customers did not have an alternative to directly working with the enterprise and this fortified the value supply chain and also established a hierarchy of sorts within the enterprise where the business looked down upon operations who looked down upon technology. The purpose of

For many enterprises, transforming into a digital organization is a very big priority. Digitization is more than a passing fad; instead it almost is a precursor to survival in the next decade. Analog mechanisms of running businesses are no longer sustainable nor likely to give confidence to customers, employees, stakeholders and shareholders. Measuring Digital A digital organization is characterized by the following Time to Customer Insight The Time to Customer Insight in a digital organization is the time it takes to collect, process, analyze information to determine the health of a customer, their satisfaction with current products and services, their unmet, possibly unstated needs and the impact that external market events might have on the customer. Time to Reaction Time to Reaction is the time taken to react to a customer insight through the introduction of a new product/service to solve an existing or a new problem or through better packaging of existing solutions to address otherwise existing problems. Time to Market Time to Market is the time taken to bring a new capability, product or service to market often as reaction to a customer or market insight or feedback Time to Iteration Time to Iteration is the time taken to solicit, gather, process, analyze customer feedback and effect a change in existing products or services or bring new products and services to market to address the customer feedback. Digital Organizations Digital organizations are characterized with minimal Time to Customer Insight, Time to Reaction, Time to Market, Time to Iteration and a constant effort and investment into further optimizing and minimizing these metrics. Digital organizations focus on the flow of information through the organization and use of the information to generate and deliver more value for the customers. Key Characteristics of Digital Organizations Instrumentation of Interfaces, Products, Systems, Applications, Processes A digital organization ensures

Contractors Marketing? Many marketing agencies offer contractor marketing services. Contractor marketing becomes an essential investment to get leads as construction businesses are growing! You need to develop a digital branding strategy or a marketing campaign that assists you in generating leads online through different forums and platforms.

Digital Content Strategy? This phrase is ubiquitous if you're from the marketing domain. Content alone can not do anything; it's not derived from marketing strategies. When we talk about Content, there come a lot of content strategies like social media content pillars that hold a vital role in creating optimized Content for the posts.

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One of the top reasons for digital innovation and transformation failures can be summarized as the enterprise trying to reinvent the wheel. This is the tendency of the enterprise to attempt to create technology, platforms, and applications that have already been implemented, scaled, optimized and almost perfected. This tendency almost always ends up a failed one as it does not create any net new value for the enterprise but comes with a massive opportunity cost as the enterprise spends crucial resources on reinventing the wheel than innovating for the customer. How The Wheel Is Reinvented Nontechnology enterprises can get trapped in a reinvent state where they conclude that homegrown technology is the only path towards customer and business value. This in itself is not entirely false however the type of enterprise and their decision-making process along with the capabilities they have in house have a very large impact on the success of the strategy.eRaaadada Reinventing the wheel happens when a non-tech enterprise discovers a technology trend towards much later in the hype cycle almost towards the end when the technology is hitting the mass market and decides to recreate or reinvent its own version of the technology. This is often done with the assumption that with some investment, the enterprise can have a home grown version of technology or platform that is designed specifically for its needs and is thus a better fit. However, enterprises assume that the state of the technology will remain constant and while they are attempting to home grow a version that can match the current state of the art. In reality, the state of the art shifts and the enterprise is not able to bridge the gap. Who Reinvents The Wheel Typically, technology teams often decide to go down the path of reinvention when they are allowed to make technology upgrade or technology creation decisions without business KPIs and cost constraints i.e. clear success criteria with fixed cost and clear ti

Effective marketing also means effective communication with existing and prospective clients, so every business should make an effort to come up with methods to establish a connection with their clients. If you are operating a business, you must be aware that one great method to achieve this is to come up with excellent signage that will serve as a bridge between your business and your customers. With this, you may want to consider purchasing label maker software that will accommodate of your label printing needs. Why Opt For Label Makers? It is a fact that you can go about and look for commercial label printing if you want to accomplish the branding and labeling needs of your business. However, doing this can lead to higher marketing expenses which would have been reduced if you just depend on label makers. A lot of companies are opting for label makers for many good reasons like the following: They are simple and very convenient to use Very flexible as they can help produce labels of varying sizes Can reduce the business operating cost by a huge percentage Can be used for small and large scale marketing levels Very affordable and comes in different types and designs Depending on the size and output of different labeling and sign printing machines, using a label maker serves as a great way to establish a business without having to spend huge sums on expensive marketing strategies.

It's Hallow-scream guys! It's that time of the year where marketers plan their marketing campaigns keeping the seasonal effects in mind. Halloween is considered to be one of the spookiest seasons garnished with ghostly creatures and sweets to nail the season. A lot of brands crave for spooky strategies to grab a better response from the users online and generate revenue.

One of the most common misconceptions out there is the belief that technology equates innovation. Innovation is the creation of new value through a better solution for a problem that either does a better job in solving the problem or does so in a manner that the solution is accessible in a larger set of circumstances by a larger number of people. On the other hand, technology is simply the tooling that holds the promise of new solutions but by itself, is meaningless. Enterprises can become enamored by the promise and hype about technology and go down long, complex journeys, invest millions in upgrading technology and still come out empty on the other side because they built technology for technology's sake. Even in well intention boards and C-suite, industry peer pressure and hype around technologies can force action that ultimately leads to massive investments in people, software, technology, and vendors but does not yield the ROI promised by the technology. Leadership The problem can be accentuated when not enough due diligence is done on the applicability of the technology to the enterprise given the current state i.e. the point in time when the technology is being introduced, the customer's propensity to accept the technology-driven solution i.e. are the users ready to embrace, adopt, learn and utilize new solutions and burning problems that necessitate the adoption of new technology to better solve the problem. When the timing of new technology introduction is gotten wrong, it almost always fails to deliver on its promised ROI. Leaders need to rise above the hype and peer pressure and ensure that they understand, first and foremost, the burning problems that plague their customers or make the bedrock of their future strategy. Next, leaders need to ensure and validate that the technology in mind can actually be used to solve the problem through rapid prototyping and minimal investment. Once customer feedback on the prototype has been validated, then only

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Lean systems are meant for producing the best products and services with little or no wastage of various kinds of resources. Lean supply chain management purports to create a well designed supply chain management system where all the resources are effectively utilized. The people, processes, technologies and suppliers will be optimized at the beginning of the implementation and it will be an ongoing process. The best of the best features will be implemented and there will be no room for waste. Lean supply chain helps companies deliver high quality products quickly and efficiently. What is expected from lean supply chain management? In fact, lean supply chain management is a new way of thinking to understand the supplier networks. It is required to have cooperation with various suppliers and should be able to balance it with the competition present in the market. There is a great deviation between lean supply chain management and traditional methods. There will be less number of structures in lean model whereas they are more in traditional systems. Most of the lean supply chain management principles are derived from the basic lean principles. How companies will be benefited by the lean implementation? By implementing lean methods in a systematic way, companies will be benefited to the greatest possible extent. The winning business strategy realizes the importance of the relation between the supply chain management and the overall financial status of the company. By streamlining the supply chain management with all the other core aspects of the company, the business will emerge into a profitable enterprise and will be able to deliver cutting edge solutions. Strategy for lean supply chain management In order to implement the lean supply chain management in an effective manner, it is required to build the core infrastructure and should be collaborated internally and should be executed externally as well. The next step would be the selection of the right kind of

Enterprises have to constantly decide, at every step in their digital journey, should they build or buy. This question often is posed as a critical, do or die decision and the answer varies on a case by case basis. Building can be expensive, take longer but offers future proofing and more dependability whereas buying offers a faster time to market, less risk and accountability forced through contractual terms. However, a key point often overlooked is the cost of integration. Integration can be required at multiple levels. Vendor Applications Vendor applications typically require a two-way connection between the enterprise systems and the vendor application. The application requires incoming data and information from somewhere in the enterprise technology stack and an output stream of information back into the enterprise at one or more points in the stack or workflow. Vendor Platforms Vendor provided platforms typically have similar integration requirements as Vendor applications requiring an incoming data & information connection and an outgoing information connection into the enterprise process, workflow, platform or product. Application-To-Application Application to Application integrations where an application needs to be connected to another application to either provide data or signals to enable the downstream application to create value can be seemingly deceptive. Application-To-Application integration costs can grow at O(n^2) as potentially, worst case, each application could be connected with every other application. Enterprise Stack Fragmentation The problem of integration is exacerbated by the fragmentation of the enterprise at the organization level. This problem is also known as "Shadow IT" is driven by superficially differing needs of multiple lines of businesses in an enterprise. Shadow IT typically leads to multiple instances of similar technology stacks that cause data, compute and information to be silo'd. Stack fragmentation and its

Boo! Do we scare you? Don't worry if you continue reading; then our blog will scare the hell out of you! However, if you wish to read more spooky reviews and Halloween marketing ideas, then read our detailed guide. We gathered all the information to make your journey for Halloween fabulous! The irony behind creating any marketing strategy is to understand the users' psyche and then create something unique and exciting.

Increasing pressure to provide short-term, scalable, non-subscription based marketing solutions to the consumer is impacting email marketing. The fact is, email isn't getting better, it's getting worse. Email marketing will remain a piece of the email marketing solutions pie, but email marketers will need to employ new strategies and technologies to improve engagement, message delivery and

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