Initiate and foster customer engagement
Improve coverage by media and bloggers
Improve search engine visibility
Increase mentions on other blogs, social networking, news, bookmarking and media sites
Build thought leadership
Provide an informative communication channel
Recognize employees, clients, marketing partners and especially brand evangelists
Contents contributed and discussions participated by Sunny Sullivan
Six Reasons Marketers Love Blogs - 0 views
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Reason #1: Focused on Education and Awareness
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Reasons #2: Editorial Freedom
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Reasons #3: Finesse them with a Softer Sell
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Six Reasons SEOs Love Blogs - 0 views
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Their data shows small businesses who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.
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inbound links are a crucial part of building up search engine rankings
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"Blogs allow you to gain rankings for a wide range of phrases found early in the buying cycle and offers multiple opportunities to connect with and build credibility with your target audience. This increases the chances they'll either link over to your product site, bookmark you for future purchases or simply recall your brand when they move further through the buying cycle."
Afraid of Blogging? Read This - 0 views
Can Your Blog Explain Its Purpose In One Second? - Entrepreneurs-Journey.com by Yaro St... - 0 views
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"The challenge, when coming up with a blog design, is to ensure your blog conveys a message about why it exists. This message should focus on the reader and why they would want to visit the blog and consume the content there. It's the purpose, the benefit, the reason why, the what's in it for me statement that gives your blog meaning to a new visitor"
5 Tips On How To Outsource Your Blogging - Entrepreneurs-Journey.com by Yaro Starak - 0 views
Blogging Guidelines, Part 1: Homework | Subjectively Speaking - 0 views
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Sunny Sullivan
I am currently enjoying the research and analysis of trends in technology. While I am a history and a philosophy major using my skills in the tech world, and the topics of search, mobile, cloud, social media etc. are new to me, the methods for discovery are quite similar.