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Academics and their institutions have sold out to economic interests in the name of preserving the only system trustworthy enough to produce authoritative information.

I believe it is fair to label as “apartheid” any artificial social construct that privileges an elite minority to the detriment of a majority. The artificial construct doing that in the world of knowledge is the toll-access system of traditional scholarly communication.

Despite all the digitizing and online publishing now extant, despite the proliferation of websites and web users, despite the largely up-to-date technological infrastructure within academia, it is still the case that most of the world’s most important knowledge remains out of reach of most of the world. Keep that simple fact central in your mind as I revisit the mission statements of universities and academic presses that purport to promote scholarship for the general benefit of humankind.

“The mission of a university press,” said Daniel Coit Gilman, President of Johns Hopkins University in 1880, “is to assist the university in fulfilling its noble mission ‘to advance knowledge, and to diffuse it not merely among those who can attend the daily lectures—but far and wide.'" Universities and academic publishers are ostensibly dedicated to the very opposite of keeping people and knowledge apart. And yet, they do.

You really don’t need to go to the developing world to recognize that advanced knowledge is a big club with stiff entrance fees. Even middle class Americans will think twice before throwing down $30 for a scholarly article. How likely will this knowledge ever reach scholars in Mexico or India? And just how broadly can the editors of Subjectivity expect it to reach when subscribing costs $503/year?

Academic authors, editors, publishers, and distributors are simply not in the business of reaching the masses; they are in the business of reaching other specialists.

Academia banks on Intellectual Apartheid; its knowledge economy only rewards specialists publishing to specialists. In such a world, the “influence” of scholarship is not often correlated to real-world effects; it is usually correlated to how well a given work contributes to the specialist knowledge economy. Citation indexes measure reputations among specialists; “impact factor” relates not to real-world impact, but to reputation within the closed system.

one of the great secrets of academic publishing

academia could care less about whether anything its scholars do actually makes a difference in the world, except for the occasional puff piece to show to contributors or alumni. Reaching out to the whole world is the stuff that convocation speeches and university mission statements are made of, but in the day-to-day world of academia, actually reaching the world with one’s refined knowledge is not rewarded. In fact, it is often punished. Generalists, such as those who are using blogging to actually talk to the public about their ideas, are threatened with lack of tenure or advancement if they waste their time in anything but publications oriented towards their disciplinary peers.

A university’s reward system requires its faculty to publish in peer-reviewed journals. Peer-reviewed journals serve the purpose of authenticating knowledge, but at the same time they also wall in that knowledge by making it available only to those willing to pay for it.

There is an assumption that if something is “published” (meaning published in a conventional, peer-reviewed journal), then it is appropriately circulating and available.

It may be “circulating” among subscribers (a few hundred), but it is simultaneously being kept from the online public (a few billion).

Essentially, scholars whose work is measured in terms of how often their articles are cited within peer-reviewed literature demonstrate not so much the actual worth or impact of their ideas as they demonstrate their fidelity to a closed knowledge economy. Impact factor statistics are really loyalty points for the gentlemen's club: if you impressed other members of the club, you get to stay in it. If you try for other audiences--like the one's loftily imagined in university mission statements--you show disloyalty to the club.

scholars underestimate the value and influence of their work, voluntarily giving up what their work might mean and do if circulating among a public that is literally six or seven orders of magnitude larger in size that the subscriber base of the most used journals. And it's a shame that broader, open, multi-disciplinary review is considered inferior to one-time assessment by two or three experts. Can we really be sure that conventional peer-reviewed knowledge is as reliable as it pretends to be when its adherents resist transparency and the checks and balances of exposing this knowledge more broadly?

I call upon you to join me in a full divestment from intellectual apartheid.

Here's how each academic stakeholder can fight Intellectual Apartheid: Scholars: Publish your work in Open Access journals or arrange open access for publications in conventional journals. Use Creative Commons licensing (rather than signing away copyright) in order to preserve access to your own work Deposit your publications in institutional or disciplinary archives to ensure permanent open access and the broadest exposure to search engines. Refuse to peer-review manuscripts or serve in editorial capacities for any journal that does not accommodate open access. Cancel subscriptions to toll-access scholarship Wean yourself from using any research materials that an everyday person from a developing country wouldn't have full access to via the Internet

In training students, patrons, and faculty, teach them more about how and why to use open access resources rather than how to use expensive proprietary databases and services. Work with administrators to educate faculty about the benefits of open access publishing and rights management.

Administrators Create a university-wide mandate (as Harvard has done), requiring faculty to retain copyright of their scholarship and to license the non-exclusive depositing of that scholarship in the institutional archive. Update promotion and tenure policies to favor open access publications and to accommodate evolving scholarly genres (such as data sets, software, and scholarly tools that build the cyberinfrastructure). Require chairs and deans to educate faculty on evolving academic publishing models and to ready their conversion to using and publishing open access scholarship.

ost of the Open Access movement is taking place in terms of accommodating Scholarship 1.0. Almost all the discussion regarding Open Access takes as a given the persistence of the traditional genres of academic knowledge (especially the journal article, but also the monograph, the dissertation, the thesis, etc.), and the persistence of the single-instance, gateway model of peer review. (It is still rare to hear OA advocates speak about born-digital scholarship, teaching media, or student-generated work--all of which should be captured and maintained in such repositories, as I've argued elsewhere).

Journal articles are going to be versioned one day just as Wikipedia pages, collaboratively created and mediated with sound and image as never before. Tagging and linking will be as critical, as required to substantiate knowledge, as peer review and documentation conventions are now. Scholarly social networks are emerging whose value will outstrip the greatest collections of fossilized knowledge.

An Institutional Repository will hopefully contain all the intellectual output of a given university or discipline, permanently and openly connecting this data to all other open knowledge portals worldwide. But if such a repository is imagined simply as a collection of digitized texts--print monographs or PDF versions of articles that look and act like print, disconnected from the various media and socializing conventions of the digital knowledge paradigm--then these nerve centers for the future risk becoming monuments to the past. Enough college campuses are already going to serve that memorial function as location becomes less critical to knowledge-generating activities. Our precious databases upon which to build a bright future should not be just the "middleware" to the Second Middle Ages--what we may one day term those print-bound centuries preceding the Digital Renaissance we now enter.

But what is so special about the egocentric perspectives and situated learning now enabled by emerging media? After all, each of us lives with an egocentric perspective in the real world and has many opportunities for situated learning without using technology. One attribute that makes mediated immersion different and powerful is the ability to access information resources and psychosocial community distributed across distance and time, broadening and deepening experience. A second important attribute is the ability to create interactions and activities in mediated experience not possible in the real world, such as teleporting within a virtual environment, enabling a distant person to see a real-time image of your local environment, or interacting with a (simulated) chemical spill in a busy public setting. Both of these attributes are actualized in the Alice-in-Wonderland interface.

Net Generation learning styles stem primarily from the world-to-the-desktop interface; however, the growing prevalence of interfaces to virtual environments and augmented realities is beginning to foster so-called neomillennial learning styles in users of all ages.

Immersion is the subjective impression that one is participating in a comprehensive, realistic experience.

Beyond actional and symbolic immersion, advances in interface technology are now creating virtual environments and augmented realities that induce a psychological sense of sensory and physical immersion.

Inducing a participant's symbolic immersion involves triggering powerful semantic associations via the content of an experience.

The research on virtual reality Salzman and I conducted on frames of reference found that the exocentric and the egocentric FORs have different strengths for learning. Our studies established that learning ideally involves a "bicentric" perspective alternating between egocentric and exocentric FORs.

The capability of computer interfaces to foster psychological immersion enables technology-intensive educational experiences that draw on a powerful pedagogy: situated learning.

The major schools of thought cited are behaviorist theories of learning (presentational instruction), cognitivist theories of learning (tutoring and guided learning by doing), and situated theories of learning (mentoring and apprenticeships in communities of practice).

Situated learning requires authentic contexts, activities, and assessment coupled with guidance from expert modeling, mentoring, and "legitimate peripheral participation."8 As an example of legitimate peripheral participation, graduate students work within the laboratories of expert researchers, who model the practice of scholarship. These students interact with experts in research as well as with other members of the research team who understand the complex processes of scholarship to varying degrees. While in these laboratories, students gradually move from novice researchers to more advanced roles, with the skills and expectations for them evolving.

Potentially quite powerful, situated learning is much less used for instruction than behaviorist or cognitivist approaches. This is largely because creating tacit, relatively unstructured learning in complex real-world settings is difficult.

Initial research on Environmental Detectives and other AR-based educational simulations demonstrates that this type of immersive, situated learning can effectively engage students in critical thinking about authentic scenarios.

However, virtual environments and ubiquitous computing can draw on the power of situated learning by creating immersive, extended experiences with problems and contexts similar to the real world.9 In particular, MUVEs and real-world settings augmented with virtual information provide the capability to create problem-solving communities in which participants can gain knowledge and skills through interacting with other participants who have varied levels of skills, enabling legitimate peripheral participation driven by intrinsic sociocultural forces.

Situated learning is important in part because of the crucial issue of transfer. Transfer is defined as the application of knowledge learned in one situation to another situation and is demonstrated if instruction on a learning task leads to improved performance on a transfer task, typically a skilled performance in a real-world setting

Moreover, the evolution of an individual's or group's identity is an important type of learning for which simulated experiences situated in virtual environments or augmented realities are well suited. Reflecting on and refining an individual identity is often a significant issue for higher education students of all ages, and learning to evolve group and organizational identity is a crucial skill in enabling innovation and in adapting to shifting contexts.

Immersion is important in this process of identity exploration because virtual identity is unfettered by physical attributes such as gender, race, and disabilities.

Thanks to out-of-game trading of in-game items, Norrath, the virtual setting of the MMOG EverQuest, is the seventy-seventh largest economy in the real world, with a GNP per capita between that of Russia and Bulgaria. One platinum piece, the unit of currency in Norrath, trades on real world exchange markets higher than both the Yen and the Lira (Castronova, 2001).14

Multiple teams of students can access the MUVE simultaneously, each individual manipulating an avatar which is "sent back in time" to this virtual environment. Students must collaborate to share the data each team collects. Beyond textual conversation, students can project to each other "snapshots" of their current individual point of view (when someone has discovered an item of general interest) and also can "teleport" to join anyone on their team for joint investigation. Each time a team reenters the world, several months of time have passed in River City, so learners can track the dynamic evolution of local problems.

In our research on this educational MUVE based on situated learning, we are studying usability, student motivation, student learning, and classroom implementation issues. The results thus far are promising: All learners are highly motivated, including students typically unengaged in classroom settings. All students build fluency in distributed modes of communication and expression and value using multiple media because each empowers different types of communication, activities, experiences, and expressions. Even typically low-performing students can master complex inquiry skills and sophisticated content. Shifts in the pedagogy within the MUVE alter the pattern of student performance.

Research shows that many participants value this functionality and choose to access the Web page after leaving the museum.

Participants in these distributed simulations use location-aware handheld computers (with GPS technology), allowing users to physically move throughout a real-world location while collecting place-dependent simulated field data, interviewing virtual characters, and collaboratively investigating simulated scenarios.

he defining quality of a learning community is that there is a culture of learning, in which everyone is involved in a collective effort of understanding. There are four characteristics that such a culture must have: (1) diversity of expertise among its members, who are valued for their contributions and given support to develop, (2) a shared objective of continually advancing the collective knowledge and skills, (3) an emphasis on learning how to learn, and (4) mechanisms for sharing what is learned. If a learning community is presented with a problem, then the learning community can bring its collective knowledge to bear on the problem. It is not necessary that each member assimilate everything that the community knows, but each should know who within the community has relevant expertise to address any problem. This is a radical departure from the traditional view of schooling, with its emphasis on individual knowledge and performance, and the expectation that students will acquire the same body of knowledge at the same time.26

This immersion in virtual environments and augmented realities shapes participants' learning styles beyond what using sophisticated computers and telecommunications has fostered thus far, with multiple implications for higher education.

Students were most effective in learning and problem-solving when they collectively sought, sieved, and synthesized experiences rather than individually locating and absorbing information from some single best source.

Rheingold's forecasts draw on lifestyles seen at present among young people who are high-end users of new media

Notion of place is layered/blended/multiple; mobility and nomadicity prevalent among dispersed, fragmented, fluctuating habitats (for example, coffeehouses near campus)

Rather than having core identities defined through a primarily local set of roles and relationships, people would express varied aspects of their multifaceted identities through alternate extended experiences in distributed virtual environments and augmented realities.

one-third of U.S. households now have broadband access to the Internet. In the past three years, 14 million U.S. families have linked their computers with wireless home networks. Some 55 percent of Americans now carry cell phones

Mitchell's forecasts25 are similar to Rheingold's in many respects. He too envisions largely tribal lifestyles distributed across dispersed, fragmented, fluctuating habitats: electronic nomads wandering among virtual campfires. People's senses and physical agency are extended outward and into the intangible, at considerable cost to individual privacy. Individual identity is continuously reformed via an ever-shifting series of networking with others and with tools. People express themselves through nonlinear, associational webs of representations rather than linear "stories" and co-design services rather than selecting a precustomized variant from a menu of possibilities.

More and more, though, people of all ages will have lifestyles involving frequent immersion in both virtual and augmented reality. How might distributed, immersive media be designed specifically for education, and what neomillennial learning styles might they induce?

Guided social constructivism and situated learning as major forms of pedagogy

Peer-developed and peer-rated forms of assessment complement faculty grading, which is often based on individual accomplishment in a team performance context  Assessments provide formative feedback on instructional effectiveness

Mediated immersion creates distributed learning communities, which have different strengths and limits than location-bound learning communities confined to classroom settings and centered on the teacher and archival materials.27

Multipurpose habitats—creating layered/blended/personalizable places rather than specialized locations (such as computer labs)

Neomillenial Versus Millennial Learning Styles

Emphasis is placed on implications for strategic investments in physical plant, technology infrastructure, and professional development.

o the extent that some of these ideas about neomillennial learning styles are accurate, campuses that make strategic investments in physical plant, technical infrastructure, and professional development along the dimensions suggested will gain a considerable competitive advantage in both recruiting top students and teaching them effectively.

such as textbooks linked to course ratings by students)

Mirroring": Immersive virtual environments provide replicas of distant physical settings

Middleware, interoperability, open content, and open source

Finding information Sequential assimilation of linear information stream

Student products generally tests or papers Grading centers on individual performance

These ideas are admittedly speculative rather than based on detailed evidence and are presented to stimulate reaction and dialogue about these trends.

f we accept much of the analysis above

students of all ages with increasingly neomillennial learning styles will be drawn to colleges and universities that have these capabilities. Four implications for investments in professional development also are apparent. Faculty will increasingly need capabilities in:

Some of these shifts are controversial for many faculty; all involve "unlearning" almost unconscious beliefs, assumptions, and values about the nature of teaching, learning, and the academy. Professional development that requires unlearning necessitates high levels of emotional/social support in addition to mastering the intellectual/technical dimensions involved. The ideal form for this type of professional development is distributed learning communities so that the learning process is consistent with the knowledge and culture to be acquired. In other words, faculty must themselves experience mediated immersion and develop neomillennial learning styles to continue teaching effectively as the nature of students alters.

Differences among individuals are greater than dissimilarities between groups, so students in any age cohort will present a mixture of neomillennial, millennial, and traditional learning styles

The technologies discussed are emerging rather than mature, so their final form and influences on users are not fully understood. A substantial number of faculty and administrators will likely dismiss and resist some of the ideas and recommendations presented here.

fundamental presumption is one of endless information abundance.

micromarkets

Flickr, YouTube

multiple demographics

Abundance leads to immediate context and fact checking, which changes the "authority market" substantially. The ability to participate in most online experiencesvia comments, votes, or ratingsis now presumed, and when it's not available, it's missed.

Web 2.0 is all about responding to abundance, which is a shift of profound significance.

Chefs simply couldn't exist in a world of universal scarcity

a time when scholarship, and how we make it available, will be affected by information abundance just as powerfully as food preparation has been.

Scholarly communication before the Internet required the intermediation of publishers. The costliness of publishing became an invisible constraint that drove nearly all of our decisions. It became the scholar's job to be a selector and interpreter of difficult-to-find primary and secondary sources; it was the scholarly publisher's job to identify the best scholars with the best perspective and the best access to scarce resources.

Google

Google

Google interprets a link from Page A to Page B as a vote, by Page A, for Page B. But, Google looks at more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important,'"

if scholarly output is locked away behind fire walls, or on hard drives, or in print only, it risks becoming invisible to the automated Web crawlers, indexers, and authority-interpreters that are being developed. Scholarly invisibility is rarely the path to scholarly authority.

The challenge for all those sites pertains to abundance:

It has its limits, but it also both confers and confirms authority because people tend to point to authoritative sources to bolster their own work.

Such systems have not been framed to confer authority, but as they devise means to deal with predators, scum, and weirdos wanting to be a "friend," they are likely to expand into "trust," or "value," or "vouching for my friend" metrics — something close to authority — in the coming years.

ecently some more "authoritative" editors have been given authority to override whining ax grinders.

In many respects Boing Boing is an old-school edited resource. It doesn't incorporate feedback or comments, but rather is a publication constructed by five editor-writers

As the online environment matures, most social spaces in many disciplines will have their own "boingboings."

That kind of democratization of authority is nearly unique to wikis that are group edited, since not observation, but active participation in improvement, is the authority metric.

user-generated authority, many of which are based on algorithmic analysis of participatory engagement. The emphasis in such models is often not on finding scarce value, but on weeding abundance

They differ from current models mostly by their feasible computability in a digital environment where all elements can be weighted and measured, and where digital interconnections provide computable context.

In the very near future, if we're talking about a universe of hundreds of billions of documents, there will routinely be thousands, if not tens of thousands, if not hundreds of thousands, of documents that are very similar to any new document published on the Web. If you are writing a scholarly article about the trope of smallpox in Shakespearean drama, how do you ensure you'll be read? By competing in computability. Encourage your friends and colleagues to link to your online document. Encourage online back-and-forth with interested readers. Encourage free access to much or all of your scholarly work. Record and digitally archive all your scholarly activities. Recognize others' works via links, quotes, and other online tips of the hat. Take advantage of institutional repositories, as well as open-access publishers. The list could go on.

the new authority metrics, instead of relying on scholarly publishers to establish the importance of material for them.

cholarly publishers

They need to play a role in deciding not just what material will be made available online, but also how the public will be allowed to interact with the material. That requires a whole new mind-set.

Many of the values of scholarship are not well served yet by the Web: contemplation, abstract synthesis, construction of argument.

Traditional models of authority will probably hold sway in the scholarly arena for 10 to 15 years, while we work out the ways in which scholarly engagement and significance can be measured in new kinds of participatory spaces.

Online scholarly publishing in Web 1.0 mimicked those fundamental conceptions. The presumption was that information scarcity still ruled. Most content was closed to nonsubscribers; exceedingly high subscription costs for specialty journals were retained; libraries continued to be the primary market; and the "authoritative" version was untouched by comments from the uninitiated. Authority was measured in the same way it was in the scarcity world of paper: by number of citations to or quotations from a book or article, the quality of journals in which an article was published, the institutional affiliation of the author, etc.

Authority 3.0 will probably include (the list is long, which itself is a sign of how sophisticated our new authority makers will have to be): Prestige of the publisher (if any). Prestige of peer prereviewers (if any). Prestige of commenters and other participants. Percentage of a document quoted in other documents. Raw links to the document. Valued links, in which the values of the linker and all his or her other links are also considered. Obvious attention: discussions in blogspace, comments in posts, reclarification, and continued discussion. Nature of the language in comments: positive, negative, interconnective, expanded, clarified, reinterpreted. Quality of the context: What else is on the site that holds the document, and what's its authority status? Percentage of phrases that are valued by a disciplinary community. Quality of author's institutional affiliation(s). Significance of author's other work. Amount of author's participation in other valued projects, as commenter, editor, etc. Reference network: the significance rating of all the texts the author has touched, viewed, read. Length of time a document has existed. Inclusion of a document in lists of "best of," in syllabi, indexes, and other human-selected distillations. Types of tags assigned to it, the terms used, the authority of the taggers, the authority of the tagging system.

Most technophile thinkers out there believe that Web 3.0 will be driven by artificial intelligences — automated computer-assisted systems that can make reasonable decisions on their own, to preselect, precluster, and prepare material based on established metrics, while also attending very closely to the user's individual actions, desires, and historic interests, and adapting to them.

Purdue's podcasting project arose from a desire to let students study without being tethered to their computers, according to Michael Gay, the university's manager of broadcast networks and services for information technology. "We're trying to give people as many options as possible if they miss a course and need to catch up — or if they just want to review," he says.

Duke University

Drexel University

Purdue University

American University

University of Michigan at Ann Arbor's School of Dentistry

"Everybody knows that when you say something in class, the first time, not everybody is paying attention," Mr. Jackson says. "But if you make your lecture available as a podcast, students can relisten to troublesome passages, and it's easy for them to slow things down."

St. Mary's College, in California

For a graduate-level course in quantitative analysis, Ms. Herkenhoff creates two different series of podcasts, each recontextualizing highlights from her lectures.

"When I talked about this with my colleagues, the first thing they all said was 'well, no one's going to go to class,'" says G. Marc Loudon, a professor of medicinal chemistry at Purdue who has posted lectures for students as both audio and video files. Mr. Loudon offers a fairly unsympathetic rejoinder to those concerns: "If a podcast can capture everything you do in class, you deserve to have nobody coming."

started penalizing students a grade point for every class session they missed.

"Those of you who didn't come to class, but are listening to the podcast, should know that one of the answers to the next test is on the screen," he said. "But I'm not going to tell you what it is."

But most students are savvy enough to realize that coursecasts aren't an alternative to class,

"a great way to complement the presentation slides many professors already offer online."

Richard Smith, a lecturer in instructional technology at the University of Houston-Clear Lake, hosts a weekly podcast on scholarship and education. But he is not convinced that the technology can revitalize pedagogy — because, he says, there is little evidence that recorded lectures will hold students' interest.

"I don't think most professors, no matter how good they are in the classroom, can avoid being boring as hell when they're recorded."

Students reared on iPods and the Internet do not come to class expecting to sit through an hourlong lecture, he says. Instead, they want to gather information on their own terms and spend their class time in discussion, not rapt attention.

"The 'sage on the stage' is dying, if not dead already," Mr. Jackson says. "Faculty members are no longer privileged sources of knowledge, so our job should be to get people to think critically and independently about things."

Coursecasting, he says, can help that process along. In Mr. Jackson's own courses, he has put lectures online as podcasts and asked students to listen to them before they come to class, a technique he refers to as "distance learning with a twist." "Think about how much classroom time you would save if you didn't have to lecture anymore," Mr. Jackson says. "You free up all this interactive personal space between you and your students. It changes the classroom experience."

The "decentered classroom," as Mr. Jackson calls it, can be unsettling for students who are not eager to let the lecture-hall experience bleed into their free time.

Richard Edwards, an assistant professor of communication at St. Mary's College, is building a course around a series of 30-minute podcasts about film-noir classics that he and a colleague had made. Students will listen to the podcasts and then elaborate on Mr. Edwards's talking points in class. "Instead of having to run through all of our thoughts on Double Indemnity," Mr. Edwards says, "we can actually start our discussion in the 31st minute, in media res, without setting up the movie for everyone."

Mr. Edwards has made the podcasts that will anchor his film-noir course available to the public free through a license from Creative Commons, a group dedicated to making scholarly and artistic material widely available online. "I want people to download this stuff so they can feel free to engage with it," he says.

Michigan's dentistry school, for example, keeps its coursecasts locked behind a firewall so that only students can listen.

Administrators received enough complaints that they formed a faculty committee that is now examining BoilerCast's intellectual-property implications. "The fundamental question is who owns a faculty member's lectures," Mr. Loudon says. "If these classes have intellectual value beyond the classroom, who owns that?"

longtail