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If we want to improve learning ~today~, we have to meet learners where they are ~today~. And today and for the foreseeable future the overwhelming majority of learners will be going to schools and universities where their teachers will adopt textbooks based on things like the name recognition of the author(s), the quality of the textbook, supporting instructional materials like test item banks and PPT notes, and the availability (and marketing!) of review copies.

having said that, there are some additional, very practical benefits of an open textbook for the faculty member who has to make the adoption decision. For example, when the license and the technology allow the faculty member to remove chapters from the book, change the order of chapters in the book, or even edit chapters in the book directly (e.g., adding locally relevant examples) BEFORE her/his students ever see the books online or in print, this gives the faculty member much greater control over the instructional experience. Most faculty members couldn’t care less about “open” for openness sake, but give them greater control over the instructional experience, and suddenly openness is translated into a concrete benefit - a difference beyond “openness for openness sake.”

The Plus in our CC By-NC-SA Plus will indeed be More Permissions - it will grant blanket permissions for anyone and everyone to make Commercial Use of FWK-published textbook materials in the context of the FWK Marketplace. The Marketplace will be an area of the FWK site where people can post and sell their own study guides, audio chapters, flash cards, videos, case studies, and other study materials related to FWK textbooks at whatever price they set (of course, they can alternately choose to openly license the things they put in the Marketplace, too). The Marketplace will be an “eBay for study materials,” and like eBay when somone sells material through the Marketplace, a small portion of the sale will come back to FWK and be shared with the textbook author whose work has been derived from or augmented by the new material.

Good open content is a vital part of creating a vital open education apparatus… Content is just one piece of the open education mosaic that is worth a lot less on its own than in concert with practices, context, artifacts.

Creating and sharing content is certainly not the sexiest part of the open education movement. But the open education movement is going nowhere fast without open content. And while infrastructure / content work generally doesn’t excite anyone, the results of innovation in the infrastructure space do excite people. What would you say if I told you that “fiber to the curb” internet service was going to be available at your house/apt in January!”? Probably the same thing you would say if I told you that “content complete, interactive courses - including assessments with feedback - will be available from BYU’s Open Learning pilot in January!”

This is the online version of The Instructional Use of Learning Objects, a new book that tries to go beyond the technological hype and connect learning objects to instruction and learning. You can read the full text of the book here for free. The chapters presented here are © their respective authors and are licensed under the Open Publication License, meaning that you are free to copy and redistribute them in any electronic or non-commercial print form.

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Witness, for example, the article from last week's Chronicle of Higher Education in which editors of humanities journals complained that the journal issue is now a kind of threatened species because the article is becoming a more primary unit (either compiled in collected print volumes or placed independently online). This sort of balkanizing apparently erodes the relationship among articles whose coherence is physiclly obvious within the binding of a printed issue; it sacrifices the disciplinary organization of knowledge that editors work hard to provide in their careful assembly of related works. Those are some interesting arguments, though they ignore the ways the semantic web and social filters can organize knowledge in more flexible ways than any given issue of a given journal.

Despite going electronic, the contemporary academic journal remains largely unmediated in the ways that popular communication now is by default. A few more pictures, perhaps, but the genres of academic publication resist all the ways in which knowledge today is now rapidly interconnected. Hyperlinks are superior to traditional scholarly citations, but even links that are cited in scholarly publications get fossilized as footnotes rather than being living links. And worst of all, academic publishing remains quarantined behind commercial barriers. In a world in which there are now four billion near-instantaneous delivery devices (mobile phones), professors are content to have their best thinking enter a distribution stream that guarantees their work will be limited to as few as several hundred potential users. At some point it will be impossible to refer to such limited distribution as publication at all. Access is everything.

Modern popular knowledge has been socialized through commenting and recommendation systems that academic knowledge has kept itself immune from behind its ivory curtain. And there is strong motivation for it to resist current communications. If academic publishing stays within its established genres and persists in the gateway model of peer review, it can continue to pretend to fixed and certain authority, as though knowledge is a commodity (as indeed, it is within the academic reward system).