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If we want to improve learning ~today~, we have to meet learners where they are ~today~. And today and for the foreseeable future the overwhelming majority of learners will be going to schools and universities where their teachers will adopt textbooks based on things like the name recognition of the author(s), the quality of the textbook, supporting instructional materials like test item banks and PPT notes, and the availability (and marketing!) of review copies.

having said that, there are some additional, very practical benefits of an open textbook for the faculty member who has to make the adoption decision. For example, when the license and the technology allow the faculty member to remove chapters from the book, change the order of chapters in the book, or even edit chapters in the book directly (e.g., adding locally relevant examples) BEFORE her/his students ever see the books online or in print, this gives the faculty member much greater control over the instructional experience. Most faculty members couldn’t care less about “open” for openness sake, but give them greater control over the instructional experience, and suddenly openness is translated into a concrete benefit - a difference beyond “openness for openness sake.”

The Plus in our CC By-NC-SA Plus will indeed be More Permissions - it will grant blanket permissions for anyone and everyone to make Commercial Use of FWK-published textbook materials in the context of the FWK Marketplace. The Marketplace will be an area of the FWK site where people can post and sell their own study guides, audio chapters, flash cards, videos, case studies, and other study materials related to FWK textbooks at whatever price they set (of course, they can alternately choose to openly license the things they put in the Marketplace, too). The Marketplace will be an “eBay for study materials,” and like eBay when somone sells material through the Marketplace, a small portion of the sale will come back to FWK and be shared with the textbook author whose work has been derived from or augmented by the new material.

MIT's faculty members last week decided on a new policy to make all of their scholarly articles available free to the public online.

Faculty members voted unanimously to adopt the new policy, which is in effect now.

"The vote is a signal to the world that we speak in a unified voice; that what we value is the free flow of ideas,"

Witness, for example, the article from last week's Chronicle of Higher Education in which editors of humanities journals complained that the journal issue is now a kind of threatened species because the article is becoming a more primary unit (either compiled in collected print volumes or placed independently online). This sort of balkanizing apparently erodes the relationship among articles whose coherence is physiclly obvious within the binding of a printed issue; it sacrifices the disciplinary organization of knowledge that editors work hard to provide in their careful assembly of related works. Those are some interesting arguments, though they ignore the ways the semantic web and social filters can organize knowledge in more flexible ways than any given issue of a given journal.

Despite going electronic, the contemporary academic journal remains largely unmediated in the ways that popular communication now is by default. A few more pictures, perhaps, but the genres of academic publication resist all the ways in which knowledge today is now rapidly interconnected. Hyperlinks are superior to traditional scholarly citations, but even links that are cited in scholarly publications get fossilized as footnotes rather than being living links. And worst of all, academic publishing remains quarantined behind commercial barriers. In a world in which there are now four billion near-instantaneous delivery devices (mobile phones), professors are content to have their best thinking enter a distribution stream that guarantees their work will be limited to as few as several hundred potential users. At some point it will be impossible to refer to such limited distribution as publication at all. Access is everything.

Modern popular knowledge has been socialized through commenting and recommendation systems that academic knowledge has kept itself immune from behind its ivory curtain. And there is strong motivation for it to resist current communications. If academic publishing stays within its established genres and persists in the gateway model of peer review, it can continue to pretend to fixed and certain authority, as though knowledge is a commodity (as indeed, it is within the academic reward system).

Another ambitious virtual library project is Europeana, an ongoing effort to digitize the archive, library, museum, and audiovisual collections of all the European Union's 27 nations through a single portal by 2010. "It won't matter which European country holds an item or whether it's in a library, museum, or archive," says Europeana spokesperson Jonathan Purday. "It will be possible to find it and bring it into context with other related materials."