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he very nature of these new technologies fosters social connection—creating, contributing, sharing. When someone buys a TV, the number of consumers goes up by one, but the number of producers stays the same. When someone buys a computer or mobile phone, the number of consumers and producers both increase by one. This lets ordinary citizens, who’ve previously been locked out, pool their free time for activities they like and care about. So instead of that free time seeping away in front of the television set, the cognitive surplus is going to be poured into everything from goofy enterprises like lolcats, where people stick captions on cat photos, to serious political activities like Ushahidi.com, where people report human rights abuses.

All the time that people devote to Wikipedia—which that guy considered weird and wasteful—is really a tiny portion of our worldwide cognitive surplus. It’s less than one-tenth of 1 percent of the total.

Our third drive—our intrinsic motivation—can be even more powerful.

Shirky: Right—because television crowded out other forms of social engagement. Look, behavior is motivation filtered through opportunity. So if you see people behaving in new ways, like with Wikipedia and whatnot, it’s very unlikely that their motivations have changed, because human nature doesn’t change that quickly. It’s quite likely that the opportunities have changed.

When we lacked the ability to efficiently connect and collaborate with each other, that intrinsic motivation often didn’t surface. So we assumed that productive, public activities revolved around extrinsic motivation and external rewards. And we assumed that all rewards were substitutable for all other rewards. So I can pay you more or I can praise you or I can put a Lucite brick on your desk and it all works the same way.

When Deci took people who enjoyed solving complicated puzzles for fun and began paying them if they did the puzzles, they no longer wanted to play with those puzzles during their free time. And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm.

Pink: Yes, often these outside motivators can give us less of what we want and more of what we don’t want. Think about that study of Israeli day care centers, which we both write about. When day care centers fined parents for being late to pick up their kids, the result was that more parents ended up coming late. People no longer felt a social obligation to behave well. Shirky: If you assume bad faith from the average participant, you’ll probably get it. In social media, the design principle that has worked remarkably well is to treat good faith as the normal case and to regard defections from that as essentially a special case to be solved.

Shirky: Well, organizations that are founded to solve problems end up committed to the preservation of the problems. So Trentway-Wagar, an Ontario-based bus company, sues PickupPal, an online ride-sharing service, because T-W isn’t committed to solving transportation problems. It’s committed to solving transportation problems with buses. In the media world, Britannica is now committed to making reference works that can’t easily be referred to, and the music industry is now distributing music that can’t easily be shared because new ways of distributing music undermine the old business model.

All three require talented faculty members with scholarly training.  These things are (1) discovering and disseminating new knowledge, (2) preserving the discoveries of the past, and (3) personally mentoring students in ways that allow them to participate in (1) and (2).  Doing these things well takes special training.  It is inherently expensive, because the processes involved are hard to automate or even systematize very much. 

Harvard and BYU-Idaho involve their students in teaching one another.  They also have general education courses, created in the last five years, that cut across academic disciplines and engage students in applying principles and theories to real-world problems.  These instructional approaches challenge students to frame inquiries, rather than merely respond to questions posed by their professors.

Harvard and other elite institutions are in a paradoxical position.  Their students and alumni are satisfied with their current offerings; in fact, they have a huge surplus of qualified applicants.

We’re likely to significant change in the next decade, the net effect of which will be more students served at a lower average cost.  However, the nature of the evolution will differ among institutions.  The elite schools will hybridize their courses not primarily to reduce cost or grow enrollments, but to better serve the rising generation of “digital natives” and to make the most of learning-enhancing computer-adaptive technology.  By contrast, schools without the benefit of high prestige and large endowments will hybridize and offer fully online courses mainly so that they can keep tuition affordable, admit more students, and use the incremental revenues to plug the hole left by rising operating costs and declining state support.  In all cases, students will benefit.

Most professors will need to spend the majority of their time teaching.  A school that generates the bulk of its revenues via tuition will be able to afford some time for faculty research.  However, that research will need to have relevance to the student learning experience, and it won’t be the driving factor in tenure decisions; teaching quality will be.  Tenure based primarily on publications isn’t a sustainable model for most institutions.