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Barbara Lindsey

The More Things Change... - 1 views

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    GREAT Alan Levine presentation
Barbara Lindsey

Conan O'Brien @ Google | Open Culture - 0 views

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    18 minutes in O'Brien talks about the power of Twitter and changing role of media.
Barbara Lindsey

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com - 0 views

  • the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.
  • the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.
  • Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.
  • ...22 more annotations...
  • "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."
  • The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.
  • Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers.
  • tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers.
  • Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.
  • Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.
  • The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there.
    • Barbara Lindsey
       
      Tracking you an targeting ads to you on a popular dictionary site!
  • Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.
  • The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race.
  • After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.
  • Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice.
  • Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55.
  • Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study.
  • Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.
  • Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.
  • "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?"
  • Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.
  • "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer.
  • One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.
  • Yahoo Inc.'s ad network,
  • "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."
  • Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.
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    a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website
Barbara Lindsey

Deliberate Engagement of Laptops in Large Lecture Classes to Improve Attentiveness and ... - 0 views

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    The value of in-class Internet technologies to student attentiveness, engagement, and learning remains both controversial and filled with promising potential. In this study, students were given the option to use LectureTools, an interactive suite of tools designed specifically for larger classes. The availability of these tools dramatically changed the mechanics of the course as over 90% of students attending lecture voluntarily brought their laptops to class. On one hand, surveys over multiple semesters show that students believe the availability of a laptop is more likely to increase their time on tasks unrelated to the conduct of the course. On the other hand, the surveys also ascertained that students felt more attentive with the technology, significantly more engaged, and able to learn more with the technology than in similar classes without it. LectureTools also led to a dramatic increase in the number of students posing questions during class time, with more than half posing at least one question during class over the course of a semester, a percentage far higher than achieved in semesters prior to the use of this technology. These results suggest that while having laptops in the classroom can be a distraction to students, students of today show confidence that they are capable of productive multitasking, showing that they not only can handle this technology when applied through "deliberate engagement" using tools like LectureTools, but thrive with it, as seen through improved attentiveness, learning, and overall engagement even in larger classes.
Barbara Lindsey

Disruptive people, disruptive technologies - 0 views

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    explains game-changing power many-to-many networks have over autocracy
Barbara Lindsey

How to Save the Traditional University, From the Inside Out - Commentary - The Chronicl... - 1 views

  • The scholarship of teaching, in particular, has been overlooked for too long.
  • They serve as conservators and promulgators of our cultural memories
    • Barbara Lindsey
       
      So is the university just a museum of old knowledge?
  • The value of what happens on a campus is hard to quantify, but it can be life-changing. That's true for most of us who have chosen to work in higher education, as it is for many former students who pursued work in "the real world."
    • Barbara Lindsey
       
      What is so unique about a physical campus that mentoring can only occur in this way?
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  • No one has created a better mechanism for discovery, memory, and mentoring than the one devised by innovative American academics in the late 19th and early 20th centuries.
    • Barbara Lindsey
       
      Would you agree? 
  • Undergraduate students who prepare for face-to-face classes via online lectures, problem sets, and discussion boards can take Socratic discovery to levels like those of the best graduate business and law schools.
    • Barbara Lindsey
       
      Speaking essentially of a flipped classroom model.
  • Online degrees are steadily getting better, and the cost of providing them is a small fraction of what traditional institutions spend per graduate. Faced with an either-or choice, many young college students will follow the lead of adult learners: They'll take the affordable online option over the socially preferable but financially inaccessible traditional college experience.
    • Barbara Lindsey
       
      Should the conversation focus primarily on cost? Who benefits? Will learning improve?
  • In addition to adopting online learning as what we call a sustaining innovation, avoiding disruption will require incumbent institutions to effectively change their DNA. Most will need to become more focused on undergraduate students, cutting back on graduate programs that serve relatively few students while consuming much faculty time and generating little of the prestige hoped for when they were created. Programmatic offerings need to be more focused: Some majors should be dropped, and many should be shortened, making it more feasible for students to complete a degree in four years. The number of departments and centers at most institutions needs strategic shrinking.
    • Barbara Lindsey
       
      What are your thoughts about this?
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    fall 2011 syllabus
Barbara Lindsey

Accessibility vs. access: How the rhetoric of "rare" is changing in the age o... - 0 views

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    Maria Popova: In a new world of informational abundance, content curation is a new kind of authorship fall 2011 syllabus
Barbara Lindsey

Can Higher Education Be Fixed? The Innovative University - Forbes - 0 views

  • Harvard has invested heavily in a system of residential housing and high-quality tutoring.  This means that even students who pay the tuition sticker price aren’t covering the full cost of their education.  Thus, growing the size of its “customer” base, which is how businesses achieve scale economies and greater profitability, is financially problematic for Harvard and for other universities with similar operating models. 
  • What is the purpose of a university as depicted in this book? Is it: A. A university is an institution that provides a degree, which is a credential or screening device for the economy and for society? Or B.  A university is an institution in which people acquire the knowledge they need for a particular job? Or C.  A university is an institution in which people acquire the knowledge they need to be a citizen? Or D.  A university is an experience where you acquire a capacity to be a lifelong learner (because most of the knowledge you acquire will be obsolete within a few years and the jobs of tomorrow will not be the jobs of today)? Or E. Something else?
  • One of the best ways to learn to learn is to be an active learner and a teacher of one’s fellow students in college. This instructional philosophy isn’t yet widespread, but its effectiveness has been proven, and it doesn’t require additional financial investment, only a change in the attitudes of faculty members and students.  Broader adoption seems likely, with time.
    • Barbara Lindsey
       
      Would you agree that this is true for learning to occur? Is this all that is necessary?
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  • All three require talented faculty members with scholarly training.  These things are (1) discovering and disseminating new knowledge, (2) preserving the discoveries of the past, and (3) personally mentoring students in ways that allow them to participate in (1) and (2).  Doing these things well takes special training.  It is inherently expensive, because the processes involved are hard to automate or even systematize very much. 
  • Harvard and BYU-Idaho involve their students in teaching one another.  They also have general education courses, created in the last five years, that cut across academic disciplines and engage students in applying principles and theories to real-world problems.  These instructional approaches challenge students to frame inquiries, rather than merely respond to questions posed by their professors.
  • Harvard and other elite institutions are in a paradoxical position.  Their students and alumni are satisfied with their current offerings; in fact, they have a huge surplus of qualified applicants.
  • We’re likely to significant change in the next decade, the net effect of which will be more students served at a lower average cost.  However, the nature of the evolution will differ among institutions.  The elite schools will hybridize their courses not primarily to reduce cost or grow enrollments, but to better serve the rising generation of “digital natives” and to make the most of learning-enhancing computer-adaptive technology.  By contrast, schools without the benefit of high prestige and large endowments will hybridize and offer fully online courses mainly so that they can keep tuition affordable, admit more students, and use the incremental revenues to plug the hole left by rising operating costs and declining state support.  In all cases, students will benefit.
    • Barbara Lindsey
       
      Do you agree that all students will benefit?
  • Most professors will need to spend the majority of their time teaching.  A school that generates the bulk of its revenues via tuition will be able to afford some time for faculty research.  However, that research will need to have relevance to the student learning experience, and it won’t be the driving factor in tenure decisions; teaching quality will be.  Tenure based primarily on publications isn’t a sustainable model for most institutions.
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    Q&A w/authors of Innovative University
Barbara Lindsey

It's not about tools. It's about change. « Connectivism - 0 views

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    For a future bwct syllabus
Barbara Lindsey

UnPlug'd - Home | Page d'accueil - 0 views

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    UnPlug'd brings together Canadian educational change agents to share peer-reviewed success stories; to deepen relationships among participants; to publish the collective vision of the group.  Grassroots educators will share their first-hand experiences, collectively considering modern approaches to learning.  The summit will culminate with the release a publication that communicates a vision for the future of K-12 education in Canada.  
Barbara Lindsey

Elev8ed - 0 views

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    Your Voice. Changing Education! A site for students to submit videos that offer new ideas for what education could be and/or inspire others to transform education or propose specific actions to take to improve education in one's community.
Barbara Lindsey

How Social Media is Changing Education [Infographic] - Edudemic - 0 views

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    Not so sure how reliable the sources for this are...
Barbara Lindsey

Calling All Young Scientists and Gamers Who Want to Change the World | Spotlight on Dig... - 0 views

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    for fall 2011 syllabus
Barbara Lindsey

What we learned from 5 million books | Video on TED.com - 0 views

    • Barbara Lindsey
       
      From YouTube version of this talk: "[Google's digtized books] are very practical and extremely awesome." Erez Lieberman Aiden and Jean-Baptiste Michel from Harvard University use the 15 million books scanned and digitized by Google to show how a visual and quantitative analysis of text can provide insights about fields as diverse as lexicography, the evolution of grammar, collective memory, the adoption of technology, the pursuit of fame, censorship, and historical epidemiology.
  • ELA: There are more sobering notes among the n-grams. For instance, here's the trajectory of Marc Chagall, an artist born in 1887. And this looks like the normal trajectory of a famous person. He gets more and more and more famous, except if you look in German. If you look in German, you see something completely bizarre, something you pretty much never see, which is he becomes extremely famous and then all of a sudden plummets, going through a nadir between 1933 and 1945, before rebounding afterward. And of course, what we're seeing is the fact Marc Chagall was a Jewish artist in Nazi Germany. Now these signals are actually so strong that we don't need to know that someone was censored. We can actually figure it out using really basic signal processing. Here's a simple way to do it. Well, a reasonable expectation is that somebody's fame in a given period of time should be roughly the average of their fame before and their fame after. So that's sort of what we expect. And we compare that to the fame that we observe. And we just divide one by the other to produce something we call a suppression index. If the suppression index is very, very, very small, then you very well might be being suppressed. If it's very large, maybe you're benefiting from propaganda.
  • Now when Google digitizes a book, they put it into a really nice format. Now we've got the data, plus we have metadata. We have information about things like where was it published, who was the author, when was it published. And what we do is go through all of those records and exclude everything that's not the highest quality data. What we're left with is a collection of five million books, 500 billion words, a string of characters a thousand times longer than the human genome -- a text which, when written out, would stretch from here to the Moon and back 10 times over -- a veritable shard of our cultural genome.
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  • we're going to release statistics about the books. So take for instance "A gleam of happiness." It's four words; we call that a four-gram. We're going to tell you how many times a particular four-gram appeared in books in 1801, 1802, 1803, all the way up to 2008. That gives us a time series of how frequently this particular sentence was used over time. We do that for all the words and phrases that appear in those books, and that gives us a big table of two billion lines that tell us about the way culture has been changing.
  • You might also want to have a look at this particular n-gram, and that's to tell Nietzsche that God is not dead, although you might agree that he might need a better publicist.
  • JM: Now you can actually look at the distribution of suppression indexes over whole populations. So for instance, here -- this suppression index is for 5,000 people picked in English books where there's no known suppression -- it would be like this, basically tightly centered on one. What you expect is basically what you observe. This is distribution as seen in Germany -- very different, it's shifted to the left. People talked about it twice less as it should have been. But much more importantly, the distribution is much wider. There are many people who end up on the far left on this distribution who are talked about 10 times fewer than they should have been. But then also many people on the far right who seem to benefit from propaganda. This picture is the hallmark of censorship in the book record.
  • ELA: So culturomics is what we call this method. It's kind of like genomics. Except genomics is a lens on biology through the window of the sequence of bases in the human genome. Culturomics is similar. It's the application of massive-scale data collection analysis to the study of human culture. Here, instead of through the lens of a genome, through the lens of digitized pieces of the historical record. The great thing about culturomics is that everyone can do it. Why can everyone do it? Everyone can do it because three guys, Jon Orwant, Matt Gray and Will Brockman over at Google, saw the prototype of the Ngram Viewer, and they said, "This is so fun. We have to make this available for people." So in two weeks flat -- the two weeks before our paper came out -- they coded up a version of the Ngram Viewer for the general public. And so you too can type in any word or phrase that you're interested in and see its n-gram immediately -- also browse examples of all the various books in which your n-gram appears.
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    fall 2012 syllabus
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