"a national program that provides scientific leadership and resources to advance the research, design and effectiveness of digital games and game technologies that promote health. It is funded by the Robert Wood Johnson Foundation's Pioneer Portfolio and headquartered at the University of California, Santa Barbara"
"Based on a year of research conducted by
The Children's Partnership, this White Paper
lays out the logic for game companies to
play a leadership role on behalf of children,
reviews the rich history of corporate social
responsibility that has produced win-win
results for the public and for businesses,
and highlights early examples of such
leadership by online game companies."