"The app world is becoming cluttered. The best launch initiatives are those that involve choosing strategic partners, creating clever story angles that dovetail with newsworthy occasions, and running a cause marketing campaign and contest. This case study will cover some of these tactics and offer some of the lessons we learned along the way."
TEMPE, AZ--(Marketwire - Dec 9, 2011) - The IEEE announced Tellus as the winner of the second contest in the SAVEEARTHGAME Playable Game Design Competition. The Tellus team created and submitted a fully functional game that challenges players to save the Earth based off real-world data and issues. IEEE collaborated...