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In a new book, Howard Rheingold describes crowdsourcing efforts such as FoldIt involving gamers as "supercollaborators"

From the abstract: "we present an experience framework in order to show the effect of gamification on consumers' experiences that is illustrated through four extended examples. We conclude this article with a few implications for future research into, as well as practical application for the successful gamification of consumer experiences. But first, we discuss what gamification is and what it is not."

Amy Jo Kim from Shuffle Brain speaks at the Web 2.0 conference

An interactive sci tech oriented video project at Queensland University of Technology