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Every librarian I know is asked regularly how libraries are going to survive now that "everything's online"

paperbacks or audiobooks shut us down. Both of those formats increased the appetite and audience for books, just as ebooks are doing now.

have to adapt to readers' changing preferences and habits

“Social Media.” includes community created content sites like Blogs, Forums, Flickr, YouTube, Wikis, Social Networks, Twitter and other content sharing sites.

When you use social media your behaviour  and content is not only a reflection of you but also of (our) Library.

Social Media Do’s Be Professional – Talk the way you would talk to real people in professional situations. Be Courteous – Be sure to listen & ask questions. Be Accurate – Check your facts before you post and provide supporting sources if necessary. Be Useful – Add content because you have something interesting to say, not for the sake of regular posting. Be Intelligent – Provide some value. Don’t talk down. Offer insight. Be Conversational –  Avoid overly pedantic or “composed” language. Don’t be afraid to bring in your own personality. Be Non-confrontational – If you disagree, do so respectfully Be Prompt – If you need to moderate or respond to a comment do so as quickly as possible Be Identifiable – Use your real name and do not post anonymously. Be Transparent – Disclose that you work for the library if this is relevant and be honest & truthful. Social Media Don’ts Don’t Share Secrets –If you aren’t sure you can disclose something, just don’t do it. Think about privacy, confidentiality and permission to use other people’s content. Don’t Bad Mouth – Keep the language clean & avoid slamming people or companies. Don’t Complain – If you don’t have anything nice to say, don’t say anything at all. Don’t do Stupid Things – If it doesn’t help the Library or our community, don’t do it. Don’t Defame – Show everyone respect. Don’t Forget your day job –Social Media can consume you so don’t forget your other duties. Moderate, balanced use is essential.

The personal benefits of social bookmarking are obvious to anyone who works on more than one computer. By storing bookmarks on the Internet (or in “the cloud”), social bookmarking services like Diigo,

How Can Social Bookmarking Enable Collaborative Working?

have been judged by a human to have some value.

Social bookmarking can allow academic libraries to network and share appropriate scholarly web sites and work to develop cost-effective electronic resources for reference and curriculum support

Using social bookmarking within academic libraries has great potential to not only share helpful web sites but can enhance reference both inside and outside the library.

By utilizing social bookmarking, academic librarians can identify a variety of relevant information in numerous formats that will support students' individual learning styles. Social tagging provides an advantage over spiders and search engines that do not have the human capability to conceptually ascertain a web page's subject.

present complex information quickly and clearly

Information graphics or infographics are graphic visual representations of information, data or knowledge.

While the art form of infographics has its roots in print, by the year 2000, the use of Adobe Flash-based animations on the web has allowed mapping solutions and other products famous and addictive by using many key best practices of infographics. With the rise of HTML 5 as an alternative to Adobe Flash in the early 2010s there is an increasing number of infogratphics being built in HTML 5