Skip to main content

Home/ B2B marketing/ Group items tagged tips

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle - 0 views

www.contentmarketinginstitute.com/...lignment-with-the-buying-cycle

business-to-business B2B btob content marketing lead generation

shared by Carri Bugbee on 12 Apr 12 - No Cached
  • Suspects are looking for companies to share what they know as an organization — not what they sell. So the content marketer’s goal at this stage is to get content to spread from person to person in the hopes that the more people it reaches, the better the chance that it will reach a potential prospect.
  • content marketers to avoid using forms when communicating with Suspects, as anything that interrupts consumers’ ability to view your content is a surefire way to blunt its spread at this stage of the marketing game.
  • What information they want: In general, Prospects are looking for content that feeds their professional interests and provides a service, whether it be helping them solve a problem, giving them some targeted business tips, or arming them with information that can help them get buy-in from team decision-makers.
  • ...2 more annotations...
  • he goal at this stage is to collect information on people you haven’t established a relationship with yet, and to gather more information from those you have. This makes the Prospect stage a good time to start using forms as a gateway to your content.
  • Woulfe supports the use of progressive profiling at this stage — where you determine what information you already have on the lead, and then ask only for information that is missing. This allows marketers to gather more useful information without overwhelming the potential lead with repetitive requests. She also urges marketers to follow a Golden Rule of Content: Ask if the content you are pushing out is advancing the customer’s process.
Carri Bugbee

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marke... - 0 views

www.contentmarketinginstitute.com/...zing-content-for-latest-trends

business-to-business B2B btob content marketing lead generation

shared by Carri Bugbee on 18 Jun 12 - No Cached
  • However, during the past six months, there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting. While content curation is nothing new, the rise in the use of mobile devices — especially tablets, such as the iPad and Kindle Fire — is changing when, where, and how we read internet content.
  • In the process, the programs often strip sidebar content and remove distractions such as advertising, allowing the reader to focus on the text of the article (or video/photos).  
  • Pew Research showed that nearly 20 percent of the U.S. population owns a tablet device, and nearly 30 percent owns an e-reader of some sort (a number that nearly doubled over the 2011 Christmas holiday season).
  • ...5 more annotations...
  • 1. Incorporate calls to action directly into the text
  • As readers strip away sidebars, comments, and other elements of a website, we can no longer rely on sidebar space — or even the space directly under a post — to convert a given objective. Readers may not even see an email sign-up box or related posts that show under the text of a blog post.
  • when choosing which image to feature with a story, they look first at “proximity” to the main article text. From there, they look to patterns showing that an item is a photo and html tags to help them identify the proper photo. This would suggest that best SEO practices — such as including “alt image” tags and designating a featured image — may also help.
  • 4. Write strong headlines, lead paragraphs, and meta descriptions
  • 5. Maximize social media sharing
Jean Lie

Calling a Prospect on a Bad Day. What Should you Do? - 0 views

www.businessleadsmalaysia.com/...n-a-bad-day-what-should-you-do

telemarketing strategy tips techniques

shared by Jean Lie on 21 Mar 17 - No Cached
  • Jean Lie on 21 Mar 17
     
    What will you do if you reached a prospect and you can tell by the tone of their voice that they don't want to talk to you?
1 - 5 of 5
Showing 20▼ items per page