Group items tagged

1 – Attract many, then focus on filtering If your prospects do research online, will they find your company, or your competitor? Mark Roberge, VP Sales from HubSpot argued that you should keep the top of your sales funnel as broad as possible.

#2 – Give all sales people a social media address Scott Holden, Senior Director at Salesforce.com argued that not just companies need to be discoverable, but also individual sales representatives. Social pages are often the first ones to come up in search results.

Scott Holden summarized this as moving from self-promotion to social referrals: “trust me, he is a great lover” and not “I am a great lover”.  I expressed a similar sentiment in my blog earlier this week on Genuine Customer Engagement.

All successful whitepapers have a call to action. Download this ROI calculator, visit our website, call us on this number- you get the idea. You have wooed the reader, don’t leave them hanging.

A broken or non existent content strategy Whitepapers can’t stand on their own- they need content leading up to them, and they work best when they can direct the reader to another piece of collateral. A well written whitepaper is no replacement for a content funnel. 7

10. No social sharing buttons

Marketers must produce marketing automation campaigns that are even more personalized, pertinent and timely.

Rather than measuring page views and click rates, marketers are starting to focus on numbers that relate directly to revenue