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Dealership Discounts, Service Coupons and Promotional Offers Drive Likes More Than Customer Loyalty - They drive customers to Like a Car Dealer's Facebook Page! Overall, the Lab42 study finds that 87% of the social media users surveyed like business pages on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and business trust were cited by 14% and 11% respectively. 77% of respondents who liked businesses on Facebook reported having saved money as a result of their likes. Use the link provided to view the entire article and access the data charts... Please leave a comment on the ADM blog page where this article is posted.

The study also finds that the pricier the purchase, the more likely shoppers are to do extra digging, with people saying they are nearly 25% more likely to verify recommendations for high-cost purchases, such as cars, than they were in 2010. And 59% say they are more likely to research products or services online because they can easily access applications on their cell phones.

Are you planning to make a huge investment in big vehicle like truck? Choose a high quality brand like Nissan that is more reliable than any other. All across the globe, Nissan is facing extensive demand by the truck owners. So, the next time you go for buying a new truck, opt Nissan as it offers a lot many technologically advanced features to you.

DETROIT September 7, 2011 Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies for the web. With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them.

Digital Marketing School is an Initiative of MarketingToMinds Group (MTM Group) Set up in 2008, MTM group is a Market Leader in providing Social Media, Search Engine Optimization, Paid Advertising, Web Design/ Development services for Start Ups and Home Businesses worldwide.

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