Negative Dealership Reviews; How Powerful Are They? - Automotive Digital Marketing Prof... - 1 views
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Ralph Paglia on 03 Sep 11The study also finds that the pricier the purchase, the more likely shoppers are to do extra digging, with people saying they are nearly 25% more likely to verify recommendations for high-cost purchases, such as cars, than they were in 2010. And 59% say they are more likely to research products or services online because they can easily access applications on their cell phones.