Group items tagged media - augmented reality

shared by Yan Thoinet on 06 Nov 09 - Cached

shared by Yan Thoinet on 14 Sep 09 - Cached

shared by Yan Thoinet on 22 Sep 09 - Cached

shared by Yan Thoinet on 14 Sep 09 - Cached

16 Top Augmented Reality Business Models
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try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities.
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There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging
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unlike say virtual worlds which suffered from too much early hype, these apps are much more accessible to anyone with a decent smart phone, up to date games console or computer with webcam – there is a big difference.
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screens, floors, walls etc that respond to the touch of people in them providing them with virtual real time information or collaboration
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Based on detailed GPS or triangulation location & position/view of the camera/device
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can overlay information precisely
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shared by Yan Thoinet on 31 Aug 09 - Cached

premier international meeting place for the Mixed and Augmented Reality research community.
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On Monday we are offering six research and commercial workshops. You may sign up for only one workshop.
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mix with diverse disciplines and sectors of the ISMAR community.
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  1) the traditional Science and Technology research program,          2) the new Arts, Media and Humanities program or          3) Pioneer Tutorials, taught by ISMAR pioneers.
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shared by Yan Thoinet on 06 Oct 09 - Cached

localized wireless distribution of advertising content associated with a particular place
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disadvantages of conventional proximity marketing
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Messages can be perceived as irrelevant and spam, users can receive too many promotional messages
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Mobile Augmented Reality makes it possible what users want to see and when they want to see the information
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it becomes more of a pull mechanism instead of a push mechanism
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pull mechanism increases relevancy towards the users
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user shows -initial- interest and decides what message can be further explored and not.
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shared by Yan Thoinet on 06 Nov 09 - Cached

shared by Yan Thoinet on 01 Nov 09 - Cached

geospatial and location-based services
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Robert Rice, chairman of the AR Consortium and CEO of Neogence Enterprises
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The great majority of AR right now is still in the universities and part of research projects
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ones that have to be near real time (for video capture and superimposition)
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