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Pedro Gonçalves

Facebook: $7 To Promote My Status Update??? - 0 views

www.readwriteweb.com/...o-promote-my-status-update.php

Facebook

shared by Pedro Gonçalves on 04 Oct 12 - No Cached
  • Essentially what Facebook is doing here is making users pay to improve their EdgeRank score for individual status updates, the system that Facebook uses to determine how high individual stories appear in the news feed
  • It is really not all that different from how Google has structured its own business, where companies or individuals can pay for keywords to appear as advertisements in search results. The difference is that Google’s search engine is a much more impersonal mechanisms than is the Facebook news feed.
  • Where Facebook is making a mistake is in crossing the bridge between paid sponsored posts for businesses and applying it to individuals
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  • It is one thing to ask a business to pay to increase its visibility, that is the type of thing that businesses budget for. It is another to ask users on their personal pages directly for money. Google has never asked me to spend money to improve the search results for my own name, for instance.
Pedro Gonçalves

Facebook Insider Offers A Hint For Brands Looking To Increase Reach - 0 views

www.readwriteweb.com/...-looking-to-increase-reach.php

Facebook Social Marketing

shared by Pedro Gonçalves on 04 Oct 12 - No Cached
  • the typical page had reach of 26%  prior to the Sept. 20, meaning that, on average, 26% of a page's subscribers would see messages posted on the page. That reach has dropped to 19.5% since Sept. 20.
  • In short, according to the Facebook source, if brands are seeing less engagement and reach on their Facebook pages, it’s because they’re not creating engaging content. “If a brand is continually putting up low-quality content that no one is engaging with, that content is going to be optimized out of the Newsfeed,” the source said. 
  • Facebook measures the quality of content through engagement: number of likes, clicks, shares and comments. Typically, a post’s reach is between 15% and 20%.
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  • Facebook charges brands less to promote content with high engagement rates than it does for sub-par content. “Content that doesn’t get any play and is optimized out of Newsfeeds is more expensive to promote to more people,” he said. “That’s good for [people] because they are seeing relevant content, and it’s good for brands because we’re encouraging them to create engaging content.”
Pedro Gonçalves

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | Fast Company - 0 views

www.fastcompany.com/...day-and-these-numbers-prove-it

Mobile Advertising Mobile Online Marketing

shared by Pedro Gonçalves on 04 Oct 12 - No Cached
  • Mobile interaction is the Internet 3.0. If Internet 1.0 was static websites and Internet 2.0 was all about the first social sites designed for interaction, 3.0 is now about the mobile platforms and apps that are driving more and more online traffic and more customized user experiences. As noted above, there will be a huge increase of mobile-only Internet users in the next few years, leading to whole new ways of web usage that demand marketers’ attention.
Pedro Gonçalves

Microsoft Premieres TV-Quality 'Halo' Series on YouTube - 0 views

mashable.com/...halo-forward-unto-dawn

Content Marketing YouTube

shared by Pedro Gonçalves on 05 Oct 12 - No Cached
  • “You talk about low barriers to entry and reaching potential sci-fi and game consumers, and its hard to look much further than the numbers on Machinima’s YouTube channel,” McCloskey says. “It’s a fantastic vehicle to accomplish what we want to accomplish. We wouldn’t have reached as many people or gotten them excited about the game if we had put up a bunch of barriers to entry, like making them pay, going to a theater, stuff like that.”
  • Scripted web shows are taking off online, but many of the popular ones focused on gamers. Felicia Day‘s web series The Guild receives millions of views on YouTube, and is on its sixth season of production. Machinima also runs other popular shows, like Mortal Combat: Legacy.
Pedro Gonçalves

Facebook's Email Scanning Isn't A Privacy Issue, It's A Credibility Issue - 0 views

www.readwriteweb.com/...ue-its-a-credibility-issue.php

Facebook

shared by Pedro Gonçalves on 05 Oct 12 - No Cached
  • Facebook's practice of scanning messages and counting links as likes isn’t a privacy issue. It's common knowledge that what users do online - even in so-called private messaging - is potentially public. Rather, Facebook's activity raises a credibility issue. It shows that the company is fudging the numbers when it comes to advertising.
  • “It's not in Facebook's best interest to proactively solve this problem," said Tom Corson-Knowles, an online marketer who consults with small-business owners on ways to promote products on social networks. "Facebook's revenue is directly proportionate to the number of pageviews the site gets, and banning one percent of [pageviews] will cost the company a lot of missed ad impressions."
Pedro Gonçalves

Workday Social Media Buzz Is Mostly About Business - 0 views

mashable.com/...workday-social-media

Social Media

shared by Pedro Gonçalves on 06 Oct 12 - No Cached
  • Three out of four workers access social media on the job from their mobile devices at least once a day, and 60% access it multiple times, according to a survey of more than 1,100 employees in North America
  • But they’re not goofing off, the survey shows. Nearly half said connecting with co-workers was the top reason they used social media at work, followed by connecting with others on a fun social platform and connecting with customers.
  • Twitter is overwhelmingly the most popular social media site accessed at work for both personal and professional use at 70%, followed by Facebook at 65% and LinkedIn at 51%.
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  • customer support and product management reported infrequent use of social media to contact customers (3.1% and 2.9%, respectively).
  • Other leading reasons for using social media at work included having a platform for sharing work-related content and collaborating to drive new ideas and innovative thinking.
  • Corporate intranets and other internally built systems came in a distant fourth at 19%.
  • Businesses have recognized that resistance is futile. The survey found there was no difference between light and heavy use at companies with monitored, blocked or restricted sites.
  • “Employees will use social media during the workday,” said Flip Filipowski, CEO, SilkRoad Technology. “These findings make it clear: Companies can either find ways to use social media to achieve measureable business results, or they can ignore it at their own peril. There is a common misperception that people only use social media for personal reasons. This research proves that people are looking to social media to help them be better at their jobs — including connecting with co-workers and customers.”
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