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Pedro Gonçalves

Dick Costolo: How Brands Are Tweeting - PSFK - 0 views

www.psfk.com/...o-how-brands-are-tweeting.html

Twitter Social Media

shared by Pedro Gonçalves on 08 Nov 10 - No Cached
  • The Twitter CEO talked at length on how brands use Twitter for ‘multi-dimensional conversational influence’. He said that Louis Vuitton uses difference accounts for the different levels of staff. There is a consistent tone of voice but they staff can post how they see fit and this brings authenticity. “It’s an explicit mapping of Twitter,” Costolo explained.
Pedro Gonçalves

Improving your content's signal-to-noise ratio « Brain Traffic Blog - 0 views

blog.braintraffic.com/...2%80%99s-signal-to-noise-ratio

Content Strategy

shared by Pedro Gonçalves on 04 Nov 10 - No Cached
  • The bottom line: When you’re looking for information, everything that’s not what you need at this very minute is noise.
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