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Contents contributed and discussions participated by Pedro Gonçalves

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Pedro Gonçalves

The Freakonomics Guide to Making Boring Content Sexy | Copyblogger - 0 views

www.copyblogger.com/freakonomics-blogging

Writing

shared by Pedro Gonçalves on 16 Sep 10 - No Cached
  • The story makes the numbers interesting. The numbers make the story credible
  • write a post that presents the mystery and leads your reader through the investigation to its incredibly satisfying conclusion.
  • Simply restating a problem is boring. Offering new tools and perspectives to solve problems helps your reader get closer to their goals — and that makes you someone whose content they’ll want to read every time you come out with something new.
  • ...2 more annotations...
  • Our world is getting more complicated by the second. Every day your readers are trying to get a handle on what happened yesterday, what’s happening now, and what will happen tomorrow. If you connect the dots for them, you can get popular in a hurry.
  • Giving your reader’s these “aha” moments is a great way to keep them reading a so-called boring topic and have them asking for more.
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