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Contents contributed and discussions participated by Pedro Gonçalves

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Pedro Gonçalves

Ad Industry Execs: Google's +1 Could Hold Us More Accountable - 0 views

mashable.com/...ad-industry-execs-plus-1

Social Media Google +1

shared by Pedro Gonçalves on 05 Apr 11 - No Cached
  • Alisa Leonard, director of strategy and planning at iCrossing, expressed doubt that people on Google Contacts were as influential as Facebook friends. “In Facebook, my social graph is highly qualified and much more intimate,” she says. “On Google, my contacts may be less intimate and less qualified.”
Pedro Gonçalves

Quora - 0 views

www.quora.com

Apps Uni-Mind Social Self

shared by Pedro Gonçalves on 28 Mar 11 - Cached
Pedro Gonçalves

Color - 0 views

www.color.com

Android Apps

shared by Pedro Gonçalves on 24 Mar 11 - Cached
Pedro Gonçalves

Super Sell Out: Morgan Spurlock's "Greatest Movie Ever Sold" Bows at SXSW | Fast Company - 0 views

www.fastcompany.com/...t-movie-ever-sold-bows-at-sxsw

Product Placement Brand Placement

shared by Pedro Gonçalves on 14 Mar 11 - No Cached
  • Pedro Gonçalves on 14 Mar 11
     
    ANYA KAMENETZ
Pedro Gonçalves

Bloggers, Rejoice: Flattr Uses Social Media to Reward Content Creators | Fast Company - 0 views

www.fastcompany.com/...an-alternate-universe-to-rewar

Crowdfunding Flattr

shared by Pedro Gonçalves on 14 Mar 11 - No Cached
  • When you sign up for Flattr, a social micropayments service, you dedicate a flat fee per month to the site. As you're surfing the web, you can click "Flattr" buttons next to a blog post, song, or podcast to put your money where your "likes" are. At the end of each month, your flat fee is evenly divided amongst the creators you've chosen.
  • communities of creators (podcasters, citizen journalists, open source 3d printer hackers) are increasingly adopting Flattr as a virtual tip jar. The site's still small--70,000 users. The amounts are small, too--users pledge an average of 3 euros a month and click just a handful of times, with each click averaging half a euro in value. But as cofounder Linus Olsson told Fast Company today after his SXSW panel, the cultural impact of this kind of crowdfunding is growing.
  • "Money's just another tool to help people do what you think is important."
Pedro Gonçalves

How Game Mechanics Will Solve Global Warming - 0 views

www.readwriteweb.com/..._will_solve_global_warming.php

Game Dynamics Game Mechanics

shared by Pedro Gonçalves on 14 Mar 11 - No Cached
  • now, a new decade is upon us - the decade of games. These are not children's games, however. These are games that could change the world.
  • how game mechanics would solve global warming.
  • "The last decade was the decade of social. The framework for the social layer is now built," declared Priebatsch. "It's called Facebook."
  • ...5 more annotations...
  • With that battle won (at least according to Priebatsch), the next battle is over gaming. But we're not talking about simple video games and the like - we're talking about a "game layer on top of the world."
  • "The game layer is he next decade of human technological interaction," he explained. "Unlike the social layer, which trafficked in connections, the game layer traffics in influence. The game layer seeks to act on individual motivation - where we go, how we do it and why we do it."
  • Priebatsch says that the game layer could be 10 times as large as the social layer and that, used correctly, could help to solve the world's problems.
  • To prove his point, he then ended the session with a game - a massive game involving the entire several hundred member audience. As each person entered the room, they were given anywhere from one to three cards with different colors on each side. Each card had one of three colors on each side and were handed out randomly. To win the game, each row of the audience had to self organize to show only one color by trading with the audience members around them. That is, the entire room had to move from chaos to order, with each row only showing one color, within 180 seconds. If they did this, he said, SCVNGR would donate $10,000 to the National Wildlife Federation. One minute after he started the clock, he stopped it. The audience had self-organized, despite a variety of problems, in just one minute.
  • Priebatsch compared the various rules and problems faced by its players into ones the world population might face in solving global issues. There was a lack of communication, there were micro-trading issues, different allocations of resources from player to player, restricted movement decentralized leadership, and even different "countries," as aisles served as "oceans" between the rows. The audience did, however, have two things to work with - a countdown and a common goal. Despite these various factors, and through the proper motivation, a large problem was solved quickly through applied game mechanics.
  • Pedro Gonçalves on 14 Mar 11
     
    now, a new decade is upon us - the decade of games. These are not children's games, however. These are games that could change the world.
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