The second wave: The Iceberg

We will need to adopt new skills. Data modeling, algorithm design, voice scripting, and gesture design need to become common design practices.

The third wave: Organic Products

Today, a design team delivers a production-ready thing, something finished and ready for manufacturing and consumption. Tomorrow's designer must be prepared to ride "shotgun" with the customer and the product for the life of that product, perhaps helping to grow and adapt the product over time.

"Design is how it works."

The "it" of that quote becomes not only the experience of a single device but a composite experience made up of a multitude of touch points, defined by not only what we can see and touch but by an increasingly unseen and diverse set of features. The "it" is no longer a fixed static thing, but a growing, evolving experience that ultimately can begin to mirror our ideas of life itself--and the discipline of design must grow and evolve along with it.