Group items tagged

to determine if any given Page post shows up in the news feed, Facebook looks at four main factors: If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.

Let’s say Darth Vader posts that he and Luke Skywalker have confirmed that they are father and son. To determine if Yoda saw this post in his news feed, Facebook would look at: whether Yoda had Liked or interacted with posts by Vader in the past, if Leia and Han Solo Liked the relationship post by Vader when Facebook showed it to them, whether Yoda tended to interact with relationship change posts in the past, and whether anyone else had complained about Vader or this particular post by the Sith Lord.

Facebook says it adjusts the way in which it weights these factors to try to increase engagement and general satisfaction. Maybe reach decreases on some Pages, but people interact more with the news feed overall, according to Cathcart.

Google’s launch partner for this service is Forbes, but others can implement these recommendations by just adding a single line of code to their mobile sites.

These recommendations, Sternberg told me, are based on social recommendations on the site from your friends on Google+ (only if you are signed in, of course), what the story you just read was about, the story’s author and some of Google’s “secret sauce.”

The new Google+-based recommendations, interestingly, only appear once a reader slides back up on a page. This, Google’s analytics show, is a pretty good indicator that a user has finished reading a post (even if there is still more text left on the page). The recommendation widget then slides up from the bottom and one extra click brings up more relevant items for the page. The other option is to show the widget after a user scrolls past a configurable CSS entity.

advertising technology called remarketing has proven alienating to online consumers. Remarketing, which lets advertisers follow someone around the Internet with a display ad, based on a previous search engine query, specific site visit, or other online action by the user, has increased in popularity in recent years.

The rapid spread of SnapChat--the picture sharing app that auto-deletes photos after ten seconds--shows that young people increasingly understand the need to keep some things secret, or at least to control the visibility and content of their communications. The migration of Millennials away from Facebook to the more anonymous Tumblr may be another sign. And the outcry raised by young Tumblr users in the wake of news that Yahoo! was purchasing the platform--driven by fears of more corporate control and increased advertising--only underscores the point.

Millennials are in the vanguard of mainstream online behavior: they were first on Facebook (after college students invited to the join in its earliest days), followed by their parents. A Millennial move towards greater online secrecy could represent the beginning of a larger shift that warrants additional research.

When brands come to agencies for agile content development, the main criteria is usually that the content must be high quality, compelling, low-cost, high frequency, and quick-turnaround. But often their internal structure and processes aren’t yet optimized to embrace this type of approach. In agile content development, timing and efficiency is everything. Without it, there is no liftoff.

Brands can optimize themselves for agile content development by making internal adjustments that improve communication, the first of which should be to empower a small team to manage the process. This team should have the authority to secure and approve budgets, as well as weigh in creatively and strategically on content as it goes to market. Creating a nimble group that has real ownership of the process will make things more efficient and reduce the chances of unnecessary stress being put on your brand marketing team as a whole.

This exercise will also help your brand get into the right mind-set. Think of your brand marketing team as the police force, and your agile content group as the SWAT team.

With the new tool, Twitter’s advertising partners will be able to conduct surveys on the social network from the new @TwitterSurveys account. These survey questions — an example of which you can see above — will appear in the user’s timeline just like Promoted Tweets currently do. The user will then have the option to answer the question directly in the tweet.

Having a thousand quality fans that do something is better than having a million followers that do nothing.

Instead of spending all your efforts on selling your product, develop and foster relationships with your community by providing relevant and useful content available to them at their point of need. Understand what your customers want and give it to them.

“PR is about pitching the brand to the media.  You help shape the story, but you don’t craft the story.  Brand journalism is about creating the actual content, finding the best ways to share it, and telling the stories of your people, customers, and brand.” You’re skipping the middleman, essentially. You’re no longer hoping for a third party to tell your brand’s story, you’re doing it yourself.

“Brand journalism is the use of a journalistic approach to storytelling on behalf of a brand.  It is the mindset of assembling and delivering a compelling story, but it is not impartial.  It presents the brand’s messages and perspectives.”

A brand that is creating and sharing terrific stories and entertaining content, however, will get noticed and those sales leads will come as you establish yourself as not only a source of information regarding your particular industry but a place to regularly stop by for good reading material in general.

the usage of a single URL improves site analytics and SEO performance, and sites can easily be resized for new viewing formats.

These include longer time required to develop individual responsive pages, the need for code workarounds to account for older legacy browsers, the need for live device testing, non-compatibility with many existing e-commerce and CMS platforms, the need for a front-end rewrite, the need for a phased development approach in large enterprises, and the extra effort required to provide unique experiences for each form factor.

traditional advertisers have treated Facebook and other social networks as traditional media: Something where a click should have a measurable return on investment. Advertisers who “get” social media understand that it's about strengthening relationships with their biggest fans, and hoping those fans can turn their friends onto the product as well.

The report said the focus on click-through rates of display ads and brand pages on Facebook downplays the impact that has on a user's friends and followers.

too many brands, the report argues, still focus on accumulating the most number of likes instead of figuring out how best to engage those fans. It’s not to say that fan accumulation isn’t important; it is the crucial starting point. But too many brands treat it like an end game instead of a first step in getting to the real end game - the return on investment of time and money in building a social media presence.

The median page load time  for desktop websites, as measured by Google Analytics, is about 2.45 seconds. That means that half the pages measured were faster than this, while the other half were slower. The mean page load is about 6.4 seconds.

On mobile, things are significantly slower, the median page load is about 4.4 seconds, while the mean is above 10 seconds.

in 2010, Google did something very different. Google announced website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.

Google's Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings as well.

While Google has been intentionally unclear in which particular aspect of page speed impacts search ranking, they have been quite clear in stating that content relevancy remains king.

social media scientist Dan Zarrella found in research prior to this change that Tweets using pic.twitter.com links were 94% more likely to be Retweeted.

Dan also found that Tweets including Instagram links were 42% less likely to be Retweeted.

Favorites increased quite a lot. Along with Retweets in the graph below, this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content. This could explain why clicks didn’t increase as much--if Twitter is hoping to increase engagement on average with Tweets within your stream, it appears it’s working from our early indications.