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'Denim' is the modern replica of French serge de Nîmes, a 17th century twill-weave fabric made in Nîmes. Fustian Another European fabric. It is made from a cotton, linen and/or wool blend. Before blue jeans was considered blue jeans, it was known as 'jean' after Genoans, sailors from Italy, wore it. It was in 18th century when jeans was made entirely from cotton, through the slave labour, trade and and massive develpoment of cotton plantations and Frech tailors. It was valued for its durability. Indigo blue, extracted from plants in the Americas and India, became a familiar colour for workwear.\n\n1872: "It started in a letter". It started in 1872 when Jacob Davis gave send an letter Levi Strauss, Jacob Davis was then making riveted clothing for miners in the Reno area. Mr. Jacob Davis had no money to file for a patent and offered Levi Strauss a deal if he would pay for the patent. Levi Strauss, overwhelmed enough, began to make copper-riveted 'waist overalls', and so jeans virus spread widely in Reno and from there, to the whole world.\n\n1886: "Levi's Generation". In 1886, Levi's 'Two Horse Brand' leather patch, showing the garment pulled between two horses to prove its strength, was first used. By 1890 lot-numbers were being used for Levi products: 501 was assigned to copper-riveted overalls.

Fashion is the beautiful expression of one's creative thinking by using colors of cloth(Fabric) as the person like and think to look gorgeous. Beautiful dress is the key to impress this current world. It makes the world beautiful and comfortable.

Fashion is the beautiful expression of one's creative thinking by using colors of cloth(Fabric) as the person like and think to look gorgeous. Beautiful dress is the key to impress this current world. It makes the world beautiful and comfortable.

India-born Sheetol Chawla, a student at the Auckland University of Technology explores the path of spiritual enlightenment with her new clothing collection titled 'Spiritual Shift' - marked by a specially woven signature fabric and free-flowing silhouettes.

With denim being the most comfortable fabric and trendy couture to any occasion, pop-the-eye hues and pastel sweet-nothings may just overtake the indigo popular in 2013! Read here and leave us your views...

If you are not satisfied with just being chic and what you want is regalia, this is your dress. It has appliques that you can bet your one week allowance from your dad to get the stares. It has a fluid fabric that will make you comfortable no matter how the dancing gets hot.

From last many eras, Embroidery has been standing and depicting the mode of design expression. Every beautiful embroidery pattern speaks the style of fashion. Over the ages, embroidery has become a mere fantasy. But, online websites boosted their presence, Look here it is - An online Embroidery Club just for you. Get beautiful designs, quality fabrics and materials, which you have seen never before.

Ralph Lauren Short en tissu éponge. Quality casual shorts, comfortable made with 80% cotton and 20% polyester and taken a clean and simple approach to this soft fabric. Be sure to note the classic side slits Achetez Ralph Lauren Short en tissu éponge chez Vetementsdemarques.fr

Banarasi Saree is known as the queen of handloom sarees. Its unique name is inspired by its city of origin "Varanasi". Rich fabric and detailed designs make Banarasi silk sarees outstanding.in this article, you will know how you can choose a perfect banarasi saree for your wedding.

Getting nostalgic about the art of block printing, Dr. Alka Raghuvanshi uses technological windfall to elicit renewed respect for this almost-forgotten traditional craft... Click the link to read more>>

11th Feb.'13 - 23rd Feb.'13 : Pradarshak presents Debut Solo Exhibition of Graphic Prints by Yogesh Aadkine. Click the link to read more...

A very talented young printmaker, Yogesh Aadkine talks about the everyday matters that drive his art. Here's your chance to interact with the artist. Click the link to view the video...

IAnD talks to leading designers to garner the expected fashion trends for 2017! Check them out here and tell us what you think

Schulen Fernandes, the much-talked-about protégé of fashion guru Wendell Rodricks believes in wearability beyond the ramp. Is this new kid on the block going to give us some pragmatic high fashion? Read her interview with indiaartndesign.com to find out…

Designer duo Falguni and Shane Peacock have taken the traditional couture scene by storm with their structured lehengas that speak of royal origins and are juxtaposed with delicate trimmings that accentuate feminity. Check out the collection here…