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"Today's schools face major problems around student motivation and engagement. Gamification, or the  incorporation of game elements into non-game settings, provides an opportunity to help schools solve these  difficult problems. However, if gamification is to be of use to schools, we must better understand what  gamification is, how it functions, and why it might be useful. This article addresses all three questions - what,  how, and why bother? - while exploring both the potential benefits and pitfalls of gamification."