many users, when asked for their "openid URL" will simply look at you in puzzlement. What we need is a solution that avoids the need for most users to enter their URL themselves, while still allowing savvy users to do just that.
Fortunately, there are a number of such solutions. One of them is clickpass. After signing in there and setting up an entry for your site, they'll provide you with code for a button that you can embed in your login page, and which allows users to choose from a number of well-known identity providers, including Hotmail, Yahoo!, Google, and Facebook, as well as entering their own URL.