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Google's successive updates have been laying more emphasis on link quality, especially inbound links. Your link building strategy should adapt to these changes to ensure that your local rankings receive a boost through authority links from trusted websites.

Google brings hopes to countless webmasters through updates such as Panda, Penguin, and now EMD, spammers too seem to be hard at work to circumvent Google's efforts.

Rich snippets help make life easier for Google bots as their algorithms can make quick decisions on the quality of the associated webpage.

Google's search engine updates have been giving increased attention to links and in case you have been notified by Google about undesired links leading to your website then you now have a new tool to disavow links.

Google has introduced a new Index Status feature in its Webmaster Tools. If you are a webmaster that wants to study the number of URLs indexed in the past year along with several other finer details then this feature would be of great help to you.