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In this age of speed, no one wants to slow down. From Hi speed internet, cars, and trains to speedy breakfasts. Long leisurely breakfast has become a history, gone are those days when everyone enjoyed king sized breakfast before going to work. Researchers say breakfast is the most important meal in the day, but time strapped people have no other option than to take haven in cereals.

Market size for Breakfast Cereals in Australia is given in %, AUD, USD and tonnes with a minimum of five years' historical data. Market Forecast is provided for five years.

Sunday, our two boys decided to surprise us with a delicious breakfast in bed...a bowl of cereal is the extent of their culinary talents. As we were listening to them bustle about downstairs (yes, we know everything that goes on in our house), we had a debate as to who would spill milk all over the floor...yep, it was the seven year old! Poor things...they were so upset! Independence is always so important to little ones, but let's face it...those gallon jugs of milk are heavy! After we dried the kids tears and cleaned up the mess, we all sat down together for a family discussion...the thought was wonderful, but maybe next time they should surprise just one of us and recruit the other to help. Milk containers are just not designed with kids in mind.

Why does a childhood dish bring a smile to our hearts and how did one man make half of the world reach out for their box of breakfast cereal every morning? What makes us pay 10 times more for the cup of tea at the boutique?