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August 18, 2008 A & R Edelman: Clients Filed under: - Tags: Edelman, FriendFeed, Google, John McCain, New York Times, Public relations, Steve Rubel, Twitter - Digtital Move's @ 5:09 am KColorEditImage via Wikipedia More about Mr Edelaman's Firm ! I reblogged his 6 am today readers might want know more about him and his firm ! A & R Edelman: Clients.

Digital An example of a digital scrapbook kit Image via Wikipedia Digital news from Edelman-Digital ! Authenticities is a group blog written by members of Edelman Digital - the digital practice of Edelman, worldwide. As new authors appear on the blog, each will post a bio which will disclose their own board memberships, ownership stakes or other relationships that could be construed as a potential conflict of interest by our readers. Any time we write about a client, we promise that we've received permission from the client to do so.

August 28, 2008 Steve Rubel Filed under: - Tags: Blog, Edelman, edelman digital, Google, Juggling, Public relations, Steve Rubel, Twitter - Digtital Move's @ 7:53 pm Octavio Rojas y Steve Rubel en las oficinas de...Image by Octavio Rojas via Flickr This another of my favorites at Edelman Digital ! MarshalSandler.com is a playground of ideas, introductions, and synergies. Marshal exhibits a blogging style that is less about tamping out his thoughts and more about the juggling, rearranging, juxtaposing, and syndicating of the content of other people and companies - a communications cubism of sorts. There's no room for crap, but there is plenty of room for friendly people with interesting ideas. Marshal's day is the search for new technologies, new ideas, new relationships, and new things to curse happily about. So, participate. Cut bait.

May 29, 2009 The Graduates I am in the midst of graduation sensation, with my eldest to receive her college diploma next Thursday and my middle child having earned her high school diploma just a week ago. We entertained thirteen college students at our home last weekend; I could now write a new script for "Survivor; The Parents" based on that experience. I am very pleased that my college graduate will begin her career at Edelman Chicago in the fall; Generation Three begins! Given the terrible job market for college and professional school graduates, I thought it appropriate to offer some advice on how to approach the employment search in PR. First, consider working initially as an intern. Most of our offices are utilizing summer interns. Some of these jobs will become full time in the fall, given normal employee turnover. We have the interns do real work, from preparing press lists to writing press materials. Second, digital is your fastest way in the door and to the top. All PR firms are rapidly adapting their core offerings, as the game shifts away from sole reliance on media relations. Show us how you're blogging, tweeting, utilizing video, participating with communities, advancing issues. If you can demonstrate how you can advise on social media, then you have immediate value. We operate a facebook site solely for potential interns, and a twitter, facebook, widget and a LinkedIn site for all pros so they can participate with the Edelman community.

« US Media Goes Global | Main August 8, 2008 Business Up North I was interviewed on Tuesday by Amanda Lang, anchor woman for the Squeeze Play show on Business News Network in Canada. The segment will air tonight and will be posted on Monday on the BNN web site. Here is what I learned about the network in the course of my pre-interview make-up session (must admit it is fun asking journalists a few questions about their employers, even while the pancake and eye-liner is being applied): 1) CTV, the largest network in Canada, began Business News Network in 1999 to compete with CNBC. It was initially a joint venture with CNN, now completely owned by CTV. At present BNN's ratings in Canada average about 20,000 viewers during the day and 40,000 viewers during prime time. Most of the major financial institutions will have both BNN and CNBC playing on the trading floor.

Richard Edelman - 6 A.M.: Failure to Communicate Excellent article it put's on the table we also have to get politically Involved! Richard Edelman - 6 A.M.: Failure to Communicate. Clipmark: RevenFlo adds interactive tools to ProlegalCopies.com to improve PLC's service to its clients RevenFlo » RevenFlo adds interactive tools to ProlegalCopies.com to improve PLC's service to its clients Web Marketing Services RevenFlo adds interactive tools to ProlegalCopies.com to improve PLC's service to its clients MarshalSandler.com » Micro Persuasion-Time Management! Micro Persuasion-Time Management! Bose-Einstein condensate Image via Wikipedia Interesting how cleverly Steve Rubel creates a time management system! Micro Persuasion. Micro Per

August 31, 2008 Edelman Digital - Authenticities Filed under: - Tags: Digital Media, Grady College of Journalism, Henry W. Grady College of Journalism and Mass Communica, Marketing and Advertising, Mass Communication, Peabody Award, Public relations, University of Georgia - Digtital Move's @ 10:23 am University of GeorgiaImage via Wikipedia Excellent supplier of Information on the Digital Media ! A great Gift for Social Media ! Edleman is the world's largest independent public relations firm, with 3,000 employees in 51 offices worldwide. was named a top-10 firm in Advertising Age's "2007 Agency A-List," the first and only PR firm to receive this recognition, and CEO Richard was honored as "2007 Agency Executive of the Year" by both Advertising Age and PRWeek. PRWeek named Large Agency of the Year in 2006 and awarded the firm its "Editor's Choice" distinction. For more information, visit www..com. Established in 1915, the Grady College of Journalism and Mass Communication at the University of Georgia offers seven undergraduate maEdelman Edelman Digital - Authenticities.

Excellent take on Media it has Lijit content ! http://www.edelmandigital.com/blog/ Richard Edelman - 6 A.M.: WSJ On the Move.

TradeVibes - Discover find and share information about new top startups and companies Picture produced by Drawing Machine 2 Image via Wikipedia I use Trade Vibes to Keep Track of Trends in the Digital Media ! Lijit and Edelman Digital are Trendsetter's! Edelman Packages Content in an excellent format ! Lijit is a great research Vehicle for finding News ! TradeVibes - Discover find and share information about new top startups and companies.

« The Wisdom of Negativity | Main August 26, 2008 Open Season I am just back from vacation and was sent a link to Jason Calacanis' monomaniacal riff in his subscriber based email on the shortcomings of PR people, titled, "How to Get PR for Your Startup; Fire Your PR Company." Captain Ahab has nothing on Mr. Calacanis. Catch a few of his choicest cuts from the white whale (PR): * Journalists hate PR people …if they say otherwise, they are lying, placating you, or just being diplomatic; * PR people are selling you a share of their relationships with journalists and their relationships are typically on shaky ground; * When I was a journalist I would not speak to PR people about my stories; * PR people are an inefficiency in the system; * Journalists are constantly getting banged by lazy, clueless PR people who fire first and don't understand what the word "aim" means; * You don't need a PR firm, you don't need an in-house PR person, and you don't need to spend ANY money to get amazing PR

Micro Persuasion: Marketing Authentically with Personal Brands as Corporate All-Stars Image representing Squidoo as depicted in Crun... Image via CrunchBase Hook-If you are attempting to brand read Steve Ruble he and the folks at Edelman do it for a living and they do it with GUSTO ! I think the greatest site on the Internet to start branding your self is http://www.squidoo.com/ Squidoo is a community website based in Irvington, N.Y. that allows users to create pages (called lenses) for subjects of interest. Lenses are interactive, and can contain Flickr photos, Google maps, blogs, eBay auctions, YouTube videos, and other links. Squidoo is in the top 500 most visited sites in the world, and in the top 250 most viewed in the United States.[1] It has donated hundreds of thousands of dollars to charity. Development on Squidoo started in 2005, launching a beta testing period in October of that year.[2] The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr. Upon its announcement, Seth Godin, Squidoo's CEO, released a free ebook titled "Everyone's an Expert."[3] The ebook outlines the difference between Web 1.0 and Web 2.0, and then goes on to detail lenses and their effectiveness as a "nowblog." The site came out of beta testing two months later and reached 100,000 lenses within the first six months. It now has more than 700,000 lenses. Squidoo owes its name to the squid, which has eyes containing large lenses, analogous to Squidoo's lenses which as Godin notes, "provide a view on the world."[4] It ends in "oo" since tech companies with two "o"s in their name - Google, Yahoo!, Godin's own Yoyodyne - have all been a success.[4]Key people Seth Godin, Founder. Megan Casey, Editor in Chief Gil Hildebrand, Jr., Chief Engineer Corey Brown, COO Kimberly Dawn Wells, Community Organizer I have Lense and work on it a couple hours a week. Squidoo

« A Different Davos | Main February 13, 2009 How To Push Back Constructively It has been a strange week for the business community on both sides of the Atlantic. Big bankers from the US and the UK were called before their legislators, who were venting public frustration over huge pay packages, constipated lending and opaque use of government bailout funds. It is important that companies learn how to play a new game, to dance the tango with a newly aggressive partner, namely government. Here are the four steps to a more equal relationship with the big-footed dancing companion: 1. Explanation and Contrition-No forward movement is possible in this relationship without an examination of the past. Companies should be willing to acknowledge misjudgment, and yes, even error. There should be lessons learned, policies amended, personnel changed in the process. The more specific the information, the more likely it is to be credible. For example, "We anticipated that the maximum decline in housing price would be 20% but the decline has proven to be 35%." There must also be a clear statement of contrition, not a fuzzy "once in a lifetime market circumstances". Executives should acknowledge personal failure and apologize to shareholders and employees alike. 2. Appreciation for Change from Shareholder to Stakeholder-CEOs must change from a uni-polar world of investors and analysts to a broader definition of audiences that puts employees first in line in the need to know. There should be a recognition of implication for society in any action, from reduction in force to decision to relocate production to another facility. 3. Presentation of Long Term Vision-The company needs to solicit buy-in for its future direction. Rather than keeping strategy as a matter for the board of directors alone, the CEO should share the vision with its broader publics. This will enable its new investor (government) to have the public support for a long-term view instead of b

nexus

Scripting News: 1/24/2009 Guy Kawasaki, American venture capitalist and ... Image via Wikipedia To Be Or not To Be With Gusto : an individual or special taste enthusiastic and vigorous enjoyment or appreciation vitality marked by an abundance of vigor and enthusiasm. I find a few people that I follow have " Gusto !" Guy Kawasaki Fred Wilson Gothan Gal Frank Eliason Chris Brogan Seth Godin Louis Gray. Steve Rubel There was a book written a few years ago called the Talmud ! Among other things it stated We don't see things as they are we see things as we are ! [Talmud ] In my reads I find Dave Winer in the top slot as King Of Content Creation with Gusto ! I personally have only talked with Chris Brogan so I have to view the others as I read them ! For years I have been a student of General Semantics : Advocates of General Semantics view it as a form of mental hygiene that enables practitioners to avoid ideational traps built into natural language and "common sense" assumptions, thereby enabling practitioners to think more clearly and effectively. General Semantics thus shares some concerns with psychology but some do not consider it specifically as a therapeutic system, evaluating it as more focused on enhancing the abilities of normal individuals than curing pathology. This post What made the Mac different Saturday, January 24, 2009 by Dave Winer. Is a great read and is a nice complement to Guy Kawasaki ! The people who I have mentioned above will be the driving force behind what many have called Social Media ! At 72 years old I was brought up on the old media and am afraid it is as dead As Custer ! I watch with saddness as it shuffes off the mortal coil ! Mortal coil is a poetic term that means the troubles of daily life and the strife and suffering of the world. It is used in the sense of a burden to be carried or abandoned, most famously in the phrase "shuffle[d] off this mortal coil" from Shakespeare's Hamlet. I once comm