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marshal sandler

Americans' trust in corporations plummets - South Florida Business Journal: - 0 views

  • Tuesday, January 27, 2009, 3:43pm EST  |  Modified: Wednesday, January 28, 2009, 12:00am Americans’ trust in corporations plummets South Florida Business Journal Print Email Reprints RSS Feeds Add to Del.icio.us Digg This Comments One of Barack Obama’s campaign messages was the need to restore trust, and, if a new survey is any indication, he’s got his work cut out for him. Nearly two-thirds of the public trusts corporations less than they did a year ago, according to the 10th Edelman Trust Barometer. Just 38 percent of respondents said they trust business to do what is right – down 20 percent from last year. And that lack of trust comes from the top. Only 17 percent said they trust information coming from a company’s CEO. That’s lower than those Edelman measured after the Enron scandal, the dot-com bust and Sept. 11.
marshal sandler

Getting ready for the next Rove attack (Scripting News) - 0 views

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    Getting ready for the next Rove attack Monday, September 15, 2008 by Dave Winer. A picture named bozo.gif1. I totally don't trust Rove when he says that McC has gone too far. I wouldn't take the bait and pass this on as the Obama folk are doing. There's got to be a virus in there somewhere. Some devious trap that springs later in this process. Rove is like the original wingnut idiot blogger, he's been practicing so long, he's the #1 troll in the USA, something I'm sure he's proud of. I've been fending off trolls almost as long as he's been one. Permalink to this paragraph 2. I don't trust McC when he says, again, that the fundamentals of the economy are strong. The first time he said it he didn't have coaches, we were seeing the original confused Mind Of McCain, raised in politics before Gotchas were such an artform. This new McC is always on message, so when he said this, it was part of, probably the beginning of, a campaign that's about to launch. Then almost immediately you can see what it is. Permalink to this paragraph
marshal sandler

MarshalSandler.com » Repositioning The Traditional Advertising & Marketing Ag... - 0 views

  • Audiences are skipping TV spots with their DVRs and  learning how to ignore ads on the web. Instead, they’re talking (bluntly) about products and brands on Twitter, chatting about them on Facebook and searching for the reviews and opinions of other customers on Google before they buy. Armed with free, easy-to-use tools that allow them to ask trusted friends what they think or give an unsolicited opinion to hundreds in an instant – it’s word of mouth on fire. The truth is, as people are increasingly empowered by social media, marketers are losing control.
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    Audiences are skipping TV spots with their DVRs and learning how to ignore ads on the web. Instead, they're talking (bluntly) about products and brands on Twitter, chatting about them on Facebook and searching for the reviews and opinions of other customers on Google before they buy. Armed with free, easy-to-use tools that allow them to ask trusted friends what they think or give an unsolicited opinion to hundreds in an instant - it's word of mouth on fire. The truth is, as people are increasingly empowered by social media, marketers are losing control. In a lot of ways these trends are great news for the world because more customers are getting the real story and finding out from each other which products and services have real value, and which ones don't. But where does this leave the people who've build honest businesses being experts in push strategies that used to work? A lot of them are scratching their heads wondering "How the hell are we going to make money now?"
marshal sandler

marshalsandler.com » Lijit | Search - detroit free press - 0 views

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    Lijit | Search - detroit free press An example of a social network diagram. Image via Wikipedia Handy having Lilit at the top of my blog for a quick search ! What if, when your readers searched you, their search would also include results from your social network and everything those people have created too? Not only would their search return your blog posts and bookmarks, but it would also return blog posts your colleagues and friends have written about LCD vs. Plasma technology, bookmarks they've made about great sites to purchase HDTVs, and posts from blogs they read that discuss HTDV programming. Using the power of people, their content, and their connections, Lijit enhances the way your readers search for and discover information on the internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust…YOU. Just like it works in real life. Lijit | Search - detroit free press. Related articles by Zemanta
marshal sandler

MarshalSandler.com » Reblog About Lijit - 0 views

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    Have a look around my site and if the content interests you, consider subscribing to my site's feed. You can also use the handy search box below to find other interesting content from my blog, my on-line content, and throughout my trusted network and blog roll.
marshal sandler

MarshalSandler.com » Richard Edelman - 6 A.M.: A Different Davos-Edleman Digital - 0 views

  • Richard Edelman - 6 A.M.: A Different Davos-Edleman Digital Image via Wikipedia Hook: { Great Read} New York City is my reference point for what is world news and certain people who are great content creators keep me informed .Even the best writer can find it hard to get a reader’s interest when the story seems foreign to the reader. Is there a hook, some common ground or relatively unknown link, that might get someone interested in a subject? You can follw your favorite content creators on Tabbloid a free service from Hewlett Packard Tabbloid is a customer of Edelman tabbloid_2009-01-25_0900-edelman-digital follow Richard Edleman and also Steve Rubel of the ?Authenticities team http://www.edelmandigital.com/blog/ Richard Edelman - 6 A.M.: A Different Davos. Related articles by Zemanta Davos09: A crisis and failure of leadership (buzzmachine.com) Davos Diary: Jeff Jarvis on The Lack of Trust (b
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