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Scripting News: 1/24/2009 Guy Kawasaki, American venture capitalist and ... Image via Wikipedia To Be Or not To Be With Gusto : an individual or special taste enthusiastic and vigorous enjoyment or appreciation vitality marked by an abundance of vigor and enthusiasm. I find a few people that I follow have " Gusto !" Guy Kawasaki Fred Wilson Gothan Gal Frank Eliason Chris Brogan Seth Godin Louis Gray. Steve Rubel There was a book written a few years ago called the Talmud ! Among other things it stated We don't see things as they are we see things as we are ! [Talmud ] In my reads I find Dave Winer in the top slot as King Of Content Creation with Gusto ! I personally have only talked with Chris Brogan so I have to view the others as I read them ! For years I have been a student of General Semantics : Advocates of General Semantics view it as a form of mental hygiene that enables practitioners to avoid ideational traps built into natural language and "common sense" assumptions, thereby enabling practitioners to think more clearly and effectively. General Semantics thus shares some concerns with psychology but some do not consider it specifically as a therapeutic system, evaluating it as more focused on enhancing the abilities of normal individuals than curing pathology. This post What made the Mac different Saturday, January 24, 2009 by Dave Winer. Is a great read and is a nice complement to Guy Kawasaki ! The people who I have mentioned above will be the driving force behind what many have called Social Media ! At 72 years old I was brought up on the old media and am afraid it is as dead As Custer ! I watch with saddness as it shuffes off the mortal coil ! Mortal coil is a poetic term that means the troubles of daily life and the strife and suffering of the world. It is used in the sense of a burden to be carried or abandoned, most famously in the phrase "shuffle[d] off this mortal coil" from Shakespeare's Hamlet. I once comm