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Julie Montreuil

AlterActions | Le ROI des media sociaux ne se trouvera pas dans de vieilles recettes - 0 views

www.alteractions.net/...ociaux-pas-une-vieille-recette

roi médias sociaux

shared by Julie Montreuil on 29 Oct 12 - No Cached
  • Si l’on est d’accord pour dire que les média sociaux sont une affaire d’attention, d’engagement, de conversation … On parle bien de lien sur la durée, et non pas de conquête (l’un n’empêche pas l’autre, mais l’impulsion stratégique donnée en début de campagne fera pencher la balance en faveur de l’un ou l’autre). Donc notre ROI devrait être calculé sur des bases de fidélité, de régularité du contact, de sentiment général … Au lieu de penser à un ROI classique basé sur de nouvelles bases de personnes.
Julie Montreuil

The Value of Social Business: Exploring the ROI Question - 0 views

www.dachisgroup.com/...ess-exploring-the-roi-question

bénéfices

shared by Julie Montreuil on 27 Apr 12 - No Cached
  • When businesses decide to invest in technology, they are hoping to ultimately get more value back than they put in.
  • The time windows for such investment are generally 2 years, more or less.
  • Metrics represent an hypothesis — one that can be right or wrong — giving us the chance to prove it one way or another. Metrics are guideposts — your weight can be an indicator of health, but it is not in and of itself health.
  • ...11 more annotations...
  • By definition this process, which goes to the heart of much IT adoption and optimization, means that we only have a rough idea of what we’re really doing and we need full contact with reality — namely actual business processes — to see if we’re on the right track. Unfortunately, our internal stakeholders are usually uncomfortable being the subjects of such experimentation.
  • They want the “correct” solutions and they want them now.
  • In the meantime, to get to ROI with social business the most direct way, I recommend these steps
  • Social business is a journey, not a project.
  • Transactional engagement is just as important as open-ended engagement
  • The adoption process is not sequential, nor will it look much like anything you’ve done until now.
  • Feedback loops powered by measurement and optimization = success
  • Put social into the flow of work, don’t overly compartmentalize or silo it
  • Aim social squarely at existing business problems
  • You mostly won’t get credit for emergent outcomes, don’t even try
  • Whatever you do, baseline before and after. This alone will typically validate your effort.
Michel Bergeron

101 Examples of Social Business ROI - 3 views

www.dachisgroup.com/...social-business-roi-examples

roi réseau social

shared by Michel Bergeron on 11 Jan 12 - No Cached
  • However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there…and here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year.
Marie-Claude belanger

Blog d'Anthony Poncier » Blog Archive » 7 stratégies d'adoption d'un intranet... - 0 views

poncier.org/blog

Intranet2 Collaboration entreprise2

shared by Marie-Claude belanger on 19 May 12 - No Cached
  • Marie-Claude belanger on 19 May 12
     
    Partagé par Yannick Roy sur son blogue BULLETIN DE VEILLE :)
Marie-Claude belanger

Shouldn't We Just Best Buy Corporate Learning - brave new org | brave new org - 1 views

www.danpontefract.com/?p=2466

SocialLearning

shared by Marie-Claude belanger on 19 May 12 - No Cached
  • Marie-Claude belanger on 19 May 12
     
    Partagé par Yannick Roy sur son bloque BULLETIN DE VEILLE :)
Marie-Claude belanger

émergenceweb : blogue » KM à Washington, ROI à Paris, quel est le lien? - 0 views

emergenceweb.com/...n-roi-a-paris-quel-est-le-lien

KM

shared by Marie-Claude belanger on 19 Nov 11 - No Cached
  • Que se passe-t-il avec la gestion des connaissances, plus communément appelée KM
  • Marie-Claude belanger on 19 Nov 11
     
    Bulletin de veille
Marie-Claude belanger

Retour sur la troisième rencontre de Linked Québec - 1 views

mathieulaferriere.com/...eme-rencontre-de-linked-quebec

GestionSavoir

shared by Marie-Claude belanger on 15 Mar 12 - No Cached
  • J’ai eu la bonne intuition d’assister à la conférence de Yannick Roy d’AFI Expertise intitulée: Comment préserver et multiplier le savoir de vos employés d’aujourd’hui et de demain ?
  • Ce fût très intéressant et cela vaudrait un billet en soi.  J’ai tweeté: Pas de X ni de Y ou de C. On change en fonction de l’environnement/milieu de travail, pas de l’âge
  • Et voici les tweets d’AFI qui résument bien la présentation:
  • ...1 more annotation...
  • Les employés ont tendance à changer d’emploi au 5 ans! Comment pourriez vous devenir une entreprise apprenante, avec des employés qui changent constamment Quel savoir perdez vous quand vos employés quittent? 10-30% est formel et à peine 15%est documenté 70-90% des informations informels quittent en même temps qu’un employé! Moins de 10% est documenté. Qui détient les savoirs et comment les prioriser dans notre organisation? Est-il rentable? L’organisation apprenante passe par le changement de votre manière de travailler Les stratégies de #gestiondessavoirs seront tout aussi importantes que toute autre stratégie pour votre organisation
  • Marie-Claude belanger on 15 Mar 12
     
    BULLETIN DE VEILLE !
Michel Bergeron

Reducing email | Harold Jarche - 1 views

www.jarche.com/...reducing-email

courriel efficacité email

shared by Michel Bergeron on 30 Jul 12 - No Cached
  • workers waste a lot of time doing useless activities, like managing unwanted communications, and suggested that the cause of the problem, digital overload, was also the potential solution: social media. The ROI for social media in business is quite obvious: reducing wasted time. That’s how we can also find the time for networked learning.
  • The Atlantic Monthly reports a similar study that shows workers spend 28% of their time managing email. They also spend another 33% of their week managing communications and gathering knowledge, which can probably be done more effectively and efficiently, if my observations are indicative of most businesses.
  • Reducing email seems to be a very good place to start, as Luis Suarez has described in a world without email.
  • emilie ferland on 13 Aug 12
     
    FB : Comment diminuer le temps perdu au boulot ? Posté le 13 août 2012
Marie-Claude belanger

Don't Ask Community Managers To Be Strategists | Business 2 Community - 0 views

www.business2community.com/...gers-to-be-strategists-0132543

entreprise2 Collaboration

shared by Marie-Claude belanger on 21 Feb 12 - No Cached
  • Placing responsibility for business strategy on the community manager will ruin many a promising online community, with lasting negative consequences for the business, the brand and, most of all, community members and customers. Online strategy and online community management are emerging as two distinct roles in the rapidly evolving world of online communities.
  • It is a line-of-business function led by an executive stakeholder responsible for strategic alignment based on the goals, metrics, measures and ROI.
  • The second role is that of online community management. The crucial task for this role is delivering value to the community participants – the members.
  • ...2 more annotations...
  • Keep in mind the community manager is the voice of the members back into the organization, and is charged with serving member needs.
  • A seasoned community manager typically grew up through the ranks of communication specialties, and has the unique and invaluable ability to facilitate ideas, grow thought leadership content and listen well.
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