the importance of delicious, diigo, and "stumble upon" to socialise your finds, your content and your things to help you become visible in google searches. As a result increase your reputation organically! - build networks and links!
similar to Ustream? Is there a widget, or whatever it's called, so that you can upload a video to one site, and it pings it to all of the others where you have a prescence?
"Linkbait refers to any piece of content created to attract links by its sheer quality, usefulness or entertaining value. But perhaps on name alone or its relation to SEO, the practice often carries a negative connotation.
While linkbait does bring tremendous SEO benefits from links and traffic, visitors also benefit from the quality content. As long as it's relevant to your audience and delivers on its promises, linkbait is really nothing more than carefully structured content that inspires action."
looking at the different socialmedia platforms - fab little table (i mean matrix).
But remember - where are your service users hanging out already? - You've got to be where they are to listen and engage in the conversation.